How to Perform Technical SEO Audit http://www.seoexperts.co.in
What Is SEO Audit: After designing and on page optimization of your website, a technical SEO audit is very necessary to know the future performance of the website. But the question is what is SEO audit of a website?? SEO Auditing is the virtue of websites or online users to strengthen their online relevancy and visibility to maximize quality traffic.
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Technical SEO Audit Process Generally technical auditing can be done in 5 ways. They are given below: 1. 2. 3. 4. 5.
Accessibility Indexability On-Page Ranking Factors Off-Page Ranking Factors Competitive Analysis
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Accessibility
The foremost thing of a website is whether the search engines and users can access the pages of the website or not. So always make sure that your website's pages are accessible. To check the accessibility we have to go through following points:
A. Robots.txt Though robots.txt file restrict search engine bots to access certain pages, it is very essential to block crawlers to crawl certain pages. So check manually or you can use Google Webmaster Tool to identify the URLs being blocked by robots.txt and be sure that your any important page has not been blocked.
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B. Robot Meta Tags: If any of your website page has both "noindex" and "nofollow" tags, then it prevents the spiders to index your webpage and not to follow your page. So be sure about these tags. C. XML Sitemap: XML Sitemap provides a way for search engine bots to crawl easily find all of your website's pages. You should do certain steps for your sitemap which are given below: Well formed XML Sitemap Follow the sitemap protocol Submit it to webmaster tools D. HTTP Status Codes If your site has 400 or 500 errors or status code, then search engines are unable to access your website's content. To avoid this you can do 301 redirection as it is the best way of redirection.
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Indexibility
After accessibility checking we will go for checking of indexing of our website. We have to identify how many pages of your website have been indexed. There are many ways for it. But one simple way is to use site: command. For example, search for "site:seoexperts.co.in" on Google, we can find 150 results for it.
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On-Page Ranking Factors
After above technical audit, we should go for checking on-page factors. A. URLs: While analyzing an URL, certain points you should keep in mind. They are: URL should be short and user friendly URL contain relevant keywords URL should have subfolders instead of subdomains Use hyphens instead of underscore
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B. Content As we all know content is king, so content should be authentic and free of duplicate content issue. If your site has duplicate content, then you can use solve it by using a re=canonical tag as a temporary solution or better use a 301 redirection for a permanent solution.
C. Title Title is the most prominent and identifying characteristics as people notice it first by searching anything. So check your title as if it is formated properly or not.
D. Meta Description Though meta description does not explicitly perform as ranking factor but still it is important to improve click through rate. So check it properly.
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E. Images Images can not read by search engines. To enable search engine spiders to read images we have to use relevant alter text. Image file name also matters a lot.
F. Outlinks When a link that points from your website to another website is called outlink for your page or site. So it is very important to check whether the outlinks are qualitative or not. For that you have to check some points which are given below: a) Those links are trustworthy or not b) Relevant to the page content or not c) Whether links given to the anchor text are proper or not d) Is there any broken links e) No unnecessary redirection f) Links are nofollow or dofollow
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G. Information Architecture Information architecture generally means that how information flows through out your website. It again includes 3 main areas: a) Navigation of Website: By arranging similar content, products or categories together, users and spiders can visit your website easily. b) Labeling and naming conventions: Labeling means the way you have named your categories of product or services or navigation links. If it is improper, then it will harm your targeted keywords badly. c) Folder structures: Arranging a folder in URL in a particular manner is called Folder structure. The hierarchy of folders should be proper.
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Off-Page Ranking Factors
So after finishing on page auditing we will go for Offpage ranking factors auditing. Offpage plays a vital role in search engine ranking. Those factors are given below:
A.Popularity: Popularity plays crucial role to gain traffic to your site. So to know your site is popular or not you have to follow the points given below: a) Is your site gaining traffic b) Is your site receiving backlinks from popular sites c) How does your site popularity compare against similar sites
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B. Social Media Engagement As social signals are the most important thing now, so the success of your website totally depends upon its capability to attract social media users and do interaction with them.
C. Trustworthy For trustworthy your site should be free from following things: a) Malware free b) Keyword Stuffing Free c) Hidden Text Free d) Cloaking
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D. Backlinks Backlinks are the pillar of your website. So it is very necessary to analyze your backlinks whether they are qualitative or no.
E. Authority A website authority can be decided by analyzing all above points. So it is very important to analyze both domain authority and page authority.
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Competitive Analysis
Last but not the least is the more you know about your competitor, the more you become stronger by identifying their strong and weak points.
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Conclusion
Technical SEO audit can be finished depending upon the complexity of your website. It is a very good idea to know the flaws of your website and to empower it with high ranking. You can take more informed decessions about your website's working strategies.
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