Changing SEO Dimensions: Moving from http:// to https://: There was a time when there was no secured browsing on the internet. The pages that included for viewing by websites did not contain any sensitive information and those which were not there were under strict protocol. But gone are the days with the Google’s introduction of the secured web browsing with https:// protocol!
So, what is this secured or safe browsing? Simply put, it is a web protocol offering a more stringent security level than what the standard data transferring protocol offers. The ‘S’ at the end simply stands for that extra security or safety protocol. It is useful in transferring more sensitive information through the web. This simply means when a user is directed to your website with the help of Google’s organic search results, while being logged into any Google account, s/he will reach you from https protocol and if your site is also defined with the same protocol, then the data gets lost in Google Analytics. Of course, you can always have it in your site’s logs. This affects the SEO work done to the website using the secured protocol because Google does not consider the https domain as equal to the standard http domain. It considers it as an almost changed domain. This requires to be addressed properly from SEO point of view with redirecting and adjusting all the links to the new, URL like structure. If you continue using the https protocol, your ranking might even drop for the ranked pages either temporarily or on a permanent basis; as Google
does not give any guarantee of your domain. Your site could even load slowly because of so many links and redirects done for the SEO purpose. Similarly, you will also face problems with data collection from http sources since you have started collecting the data from your https sources. There are more issues with the secured browsing than with the standard web browsing and it is quite sensible to consider the issues as a website owner because there are more negatives than positives. You can consult an experienced SEO expert based in India where most of the SEO work is outsourced as there are many SEO firms with knowledgeable teams who can efficiently handle such issues and successfully carry out your SEO work. SEO India is one of the best places to get your SEO done. It is advisable to consult any SEO India expert for all your queries and they are good enough to come up with a workable and a suitable solution to all your problems.