Home Seller Pre-Listing Guidebook

Home Seller Pre Listing Book

Certified Residential Specialist

Accredited Buyer Representative

Senior Real Estate Specialist

Graduate of the Realtor® Institute

Realtor®

John Vaillancourt Realtor CRS GRI

841 Worcester St Suite 193 Natick, MA 01760

Symbols of Qualification And Experience

John Vaillancourt Realtor

978.618.9418 m

John@JohnVaillancourt.com

John Vaillancourt Realtor

Thank you for considering my services regarding the sale of your property. This book is designed to provide background on my experience and qualifications to guide you through the sales sequence. It will also outline the process I will undertake to prepare for our appointment, what you can expect during the appointment and after.

John Vaillancourt Realtor

Prior To Our Appointment Before meeting any potential seller client, I will do some basic research on your property, including but not limited to: • Gathering any available GIS plans and assessment data from the town • Conduct an on-line seach of the registry of deeds and collect: • deed and/or certificate of title • recorded plans • deed restrictions • easements • rights of first refusal • mortgage information • A general search of recent sales and competing offerings which will be refined after our first appointment • Begin the process of drafting a competitive market analysis for your property

Prelisting Package P7

John Vaillancourt Realtor

Our First Appointment At our first meeting we will take all the time we need to answer your initial questions and gather sufficient information to prepare a detailed, written Opinion of Value that will be presented at the second appointment. Without a thorough in-person gathering of information of your property, it is impossible to prepare a meaningful price opinion. Aside from getting to know one another, our initial appointment will include: • A consultation that will lead to a full understanding of your goals and expectations in the potential offering of your property.

• A discussion of the laws of agency. I will then ask that you sign a form confirming this discussion, a requirement of MA License Law. A copy of the form is contained in the appendix.

• A tour of your property where you point out details and items of interest that only you, as the owner, would be aware of.

• Establish an understanding of any showing related concerns with regard to the state of the pandemic.

Metro Boston Listing Evaluation Form Date Property Seller List Price

1-May-21

John

Agent

246 Water Street Samantha and William Oliver $

535,300

Soon

Expiration Date

Rate The Following 1

2

3

4

5

6

7

8

9

10

8

Condition of Property 1

2

3

4

5

6

7

8

9

10

6

1

2

3

4

5

6

7

8

9

10

9

Access for Showing 1

2

3

4

5

6

7

8

9

10

9

1

2

3

4

5

6

7

8

9

10

8

1

2

3

4

5

6

7

8

9

10

8

Seller Motivation

Price in Current Market

Location compared to Competition

Length of Time on Market

Total Score

48 60

Divide by Max Possible Salability Score 80%

90 to 100%

Should sell in 45 days or less if scored objectively.

75 to 89%

Could take as long as 180 days and may need further price adjustment if market changes.

51 to 75%

Need to make adjustments in several areas to increase salability or cancel listing.

50% or less

DO NOT take listing. If already listed, make changes or give back to seller.

John Vaillancourt Realtor

Our First Appointment continued • At the conclusion of our tour together, I will take a second walkthrough of the property on my own to carefully measure all rooms and dictate a detailed room by room description.

• During my walk-through I will utilize a comprehensive Staging Checklist that, when completed, will identify steps that you might consider taking to enhance the market value of your home and shorten the time on market. This checklist will be customized for your home and shared with you once the listing agreement is signed.

• Before leaving, I will take at least one exterior photo to include in the Marketing and Opinion of Value Report. Due to weather conditions and time of day, this may not be an optimal photo.

Professional external and internal photos will be taken once the listing agreement is signed. A copy of the listing agreement is contained in the appendix.

John Vaillancourt Realtor

After First Meeting And Prior To Second Appointment A draft of the Competitive Market Analysis will be completed. This evaluation includes: • financial analysis software that mimics programs that lenders use to establish initial property valuations. It returns what is referred to as an Automated Valuation Model (AVM), a price based on public record statistics.

• a community based evaluation of tax assesments vs. current sales prices.

• a comparision of recent sales within a radius of your home using homes that offer similar features (not necessarily the same town).

• an evaluation of pending sales, are they like recent closed deals in price and time on market?

• an assessment of properties being actively listed; are their prices higher or lower than properties that have a Sold or Pending status.

John Vaillancourt Realtor

After First Meeting And Prior To Second Appointment continued • Certain properties will require detailed percentage adjustments to account for differences between your property and recent sales.

• In that case I will prepare a spreadsheet, much like an appraiser’s evaluation grid, designed to illustrate percentage adjustments of the elements of your home that differ between your property and those of recent sales. This will allow us to arrive at sales prices for the comparables that are more meaningful in the prediction of the selling price for your property. (a sample is on the next page) • The Competitive Market Analysis will be completed using the techniques described and presented at our second meeting.

SUBJECT

3-Jun-2022

1943 Eff 2010 Colonial Very Good Very Good Excellent No 2 No Yes Hot Water Base Board Oil Water Heater - Tankless

0.77 1980

123 Main St Anytown MT

508,600.00 12-Sep-2021 1.15 2300 221 1985 Eff 2014 Gambrell Good Excellent Good No 2 No Yes Forced Air Gas H2O Tank

Total Number of Competing Offerings

$ (6,120.0) $ (110,160)

5

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

(18,360) 24,480 24,480 18,360 (24,480) 12,240 18,360 (24,480) (85,680) 526,320

(21,900.00) 14,600.00 (29,200.00) (21,900.00) (109,500.00) (29,200.00) -

(219,000) 511,000

$ $

(14,600) (7,300)

$ $ $ $ $ $ $ $ $ $ $ $ $

$ $

Number of Similar Sales in the Last 12 months

-4%

0%

$ 730,000.00 114% -2% -1% -3% -3% 2% 0% -4% -3% 0% -15%

$ 612,000.00 120% -1% -18% -2% -3% 4% 4% 3% -4% 2% 0% 0% 0% 0% 3% -4% 640,300.00 22-Aug-2021 0.65 2450 261 2014 Colonial Excellent Excellent Excellent Yes 2 Yes Yes Hot Water B B Gas H2O Tank

789 Chestnut St Nutown MT

COMPARISON 2

456 Maple St Nutown MT

COMPARISON 1

* = Average Price to Current Tax Assessment for Subject Community 1.165 ** = Market cost per square foot for comparable

PRICE CURRENT ASSESSMENT* SALES DATE LOT SIZE/PRIVACY HOUSE SIZE (SQFT) COST PER SQ FT** AGE FLOOR PLAN CONDITION LOCATION VIEW WATERFRONT GARAGE POOL CENTRAL A/C HEAT TYPE HEAT FUEL OTHER OTHER OTHER TOTAL ADJUSTMENTS ADJUSTED PRICE as of

Address

123 Main St Anytown MT

Sales Comparision Grid

59

542,000.00 31-Aug-2021 1.15 1750 310 1997 Colonial Very Good Excellent Very Good No 2 No Yes Forced Air Gas H2O Tank

$ 640,000.00 118% -1% -8% 4% 4% -6% 0% 0% -4% 1% 0% 0% 0% 0% 3% -4% -2%

7394 Cedar St Nutown MT

COMPARISON 3

25,600 (38,400) (25,600) 6,400 19,200 (25,600) (12,800)

(6,400) (51,200)

$ (108,800) $ 531,200.00

$ $ $ $ $ $ $ $ $ $ $ $ $

$ $

John Vaillancourt Realtor

Second Appointment • The second appointment ideally also takes place at the property.

• I will present my marketing plan and price opinion. Keep in mind that the recommended price is based on the Competitive Market Analysis and my experience.

• We will discuss the marketing process and any questions you have will be answered. Initial asking price will come as an agreement between you and what the data indicates the market will support.

• Initial pricing will have one of two effects, it will either make your home attractive in the market or it will make other properties more attractive than they had been.

• Lastly, we will review my Listing Evaluation Form. A score will be calculated from six factors that impact the sale of your property to predict the time it may take to find a buyer for your property.

• At this point we will sign an agreement to work together to sell your home.

• I will provide a checklist that will help you prepare your home for photography.

Subject Framingham Location 01702 Framingham NA 01702 Millis 23% Framingham 32% 01701 Ashland 34% Holliston 47% Natick 76% Medfield 78% Sherborn 95% Dover 246% Region 10 0% Region 11 0% Region 12 0%

Framingham 01701 -32% -7% NA 2% 11% 34% 35% 48% 163% 0% 0% 0%

Millis

-23%

NA

7%

9% 19% 43% 44% 58% 181% 0% 0% 0%

NA 10% 32% 33% 46% 159% 0% 0% 0%

-2%

-9%

-34%

Ashland

-10% NA 20% 21% 33% 136% 0% 0% 0%

-11%

-19%

-47%

Holliston

-32% -20% NA 1% 11% 97% 0% 0% 0%

-34%

-43%

-76%

Natick

-33% -21% -1% NA 10% 95% 0% 0% 0%

-35%

-44%

-78%

Medfield

Comparable Locations My Opinion of Selling Price Variation in Our Market

-46% -33% -11% -10% NA 77% 0% 0% 0%

-48%

-58%

-95%

Sherborn

As of

-159% -136% -97% -95% -77% NA 0% 0% 0%

-163%

-181%

-246%

Dover

Mar-22

0% 0% 0% 0% 0% 0% NA 0% 0%

0%

0%

0%

Region 10

0% 0% 0% 0% 0% 0% 0% NA 0%

0%

0%

0%

Region 11

0% 0% 0% 0% 0% 0% 0% 0% NA

0%

0%

0%

Region 12

John Vaillancourt Realtor

John Vaillancourt Realtor

The Photography Process The equity realized is the result of presenting your home in its best possible light.

• Once we agree on an asking price, the listing will “go live” as soon the checklist items are complete, photography, floorplan and video are done and the photographer delivers the images of your home.

• I will direct the photography process ensuring that images and videos capture the essence of life in your home, taking into consideration the details you pointed out during the first visit.

• As part of the photography session, accurate measurements will be taken for the creation of a floorplan which allows potential buyers to review the relative placement of the rooms, the location of bathrooms, storage options etc.

• During our contract period I may take additional photos as trees and flowers bloom or as grass and shrubs are maintained.

John Vaillancourt Realtor

John Vaillancourt Realtor

Biography John is a full-time Massachusetts Realtor® Broker Associate licensed since 2000 and affiliated with MA Homes LLC. With a life-long love of learning, architecture and construction, real estate brokerage was a natural fit for John when he left his engineering career. The new adventure was to pursue a field focused on interacting with people and homes. John knows that a home is the canvas on which we paint our memories and the look on a client’s face when they first step foot into the home they have been looking for never fails to make his day. Whether buying or selling a home, John understands that his clients are in transition and he wants to be an active and supportive part of that journey. Having downsized from a Victorian home in which he lived for over twenty years to a new construction condominium, John has a unique and deep understanding of the details and emotions inherent in such a major life change. Communication and effective resource linking are key to helping his clients transition smoothly.

John Vaillancourt Realtor

John Vaillancourt

Realtor®, Certified Residential Specalist Personal Commitment

John commits to work with his clients at their pace and towards achieving their goals.

A successful real estate transaction requires just one set of objectives, the client’s.

John Vaillancourt Realtor® CRS® Serving

Metro Boston & 128 to 495 Beltway

Niche

Downsizing & Active Adults

Experience

Full time real estate broker 2002 - present MA licensed Appraiser Trainee 2010 - 2014 MA licensed real estate agent 2000

Family

Happily married and lives with his wife Judy in the beautiful New England town of Holliston MA

Professional Career

Career changer in the new millenium bringing corporate level service to consumercentric real estate brokerage.

Eighteen+ years in the corporate world of semiconductor design and manufacture.

Professional Designations

Senior Real Estate Specialist, SRES - 2015 Certified Residential Specialist, CRS - 2011 Short Sale and Foreclosure Resource, SFR - 2010 Graduate of the Realtor Institute, GRI - 2009 Accredited Buyer’s Representative, ABR 2004

State and Local Board of Realtor ® Service & Recognition

Graduate of the Massachusetts Association of Realtors® Leadership Academy Member of the local Board of Directors - 2008, 2009, 2015 - 2021 Member of state board of CRS - Communications Chairperson 2013 & 2014 Member of the local board Technology Committee - 2012 Member of the state board Technology Committee 2012 & 2011 Member of the local board Finance Committee 2009 - 2020

Community Network

President of Board of Trustees - Brooksmont Condo Association Worcester Regional Chamber of Commerce Chairperson of the Ambassador Committee Executive Committee WHEAT Community Service President Wachusett Business Builders chapter of BNI 841 Worcester St Suite 193 Natick, MA 01760 M: 978.618.9418

john@johnvaillancourt.com www.johnvaillancourt.net

John Vaillancourt Realtor

For the Opportunity to Be of Service

John Vaillancourt Realtor CRS GRI

841 Worcester St Suite 193 Natick, MA 01760

Symbols of Qualification And Experience

John Vaillancourt Realtor

Appendix