Guide to boost social media referrals for your website Importance of Social media is not hidden from anyone. With the speed social media has spread its wings; it has become the next big thing for marketers. Social media is the latest buzz which is hitting the streets of marketing world. As per the recent Hubspot survey, 92% of marketers believe that social media is beneficial for their business. Significance of social media is clearly visible and no business can afford to neglect the its power.
What importance does social media traffic helds for your business : Here are some important facts which speak about the importance of social media traffic for every business: 1. 2. 3. 4.
Nobody can deny the fact that social media platforms have become the largest online communities in the world. Facebook alone has 1.3 billion monthly registered users and around one-sixth of world population is present here. Google+ has half a billion monthly registered users on it which is the approximate number of tweets sent out every day. The concept of word-of-mouth marketing has always excited the marketers and Social referral helps with exactly the same.
Reading above facts must have cleared all your doubts regarding to the importance of social media for your business. Now here are some effective ways of boosting social media referral from several social media platforms.
1. Use Facebook to benefit your business with huge social media referrals :
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Prepare a practical content marketing strategy : To use the power of Facebook, make an effective content marketing strategy. Post interesting content on your profile and be consistent with posting. It will expose your brand in front of a wide audience and improve your Google rankings.
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Ease the shareability of your content : Now that you have written an informative and interesting content, encourage your audience to share it within their social networks by improving ease of sharing. To that end, you can : 1. 2. 3.
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Add sharing buttons at the bottom of each post. Add social media counters to show popularity of your web content. Also make use of floating share buttons to let users share the content whenever they want.
Make the content look appealing enough to be shared : The next step is to make such content that encourages users to click on it and share it within their social networks. To that end, there are 3 ways : 1. 2. 3.
Share your post in the status field and let Facebook add description. Add attractive images along with the description and link. Post the link without any image.
These are three simple ways but the first and second one give the best results.
2. Use Twitter to benefit your business with huge social media referrals :
Leverage the power of 140 character limit : When Twitter allows you just 140 characters in any tweet, it is very important to learn how to express your best in these 140 characters. The success of Twitter marketing lies in the fact that how efficiently you can express in 140 characters.
Make use of hashtags : For Start-ups, including hashtags in tweets will improve the number of people who see your posts. As you grow as brand, you can start creating hashtag which is purely for your blog which will encourage your users to follow your blog.
Additional tips for boosting traffic : 1. 2. 3.
Make use of url shorteners to solve 140 character limit. Add attractive image related to your post. Tweet questions and latest buzz to improve engagement and interactions.
These are the few tips to drive social media referrals from Facebook and Twitter. To know about more other social media platforms, read the complete article here : The Secret to social referral traffic Source : http://digital-cage.blogspot.in/2015/01/guide-to-boost-social-mediareferrals.html