VOI Summit _ 2025

Wifi : JobNimbus Guest Pass: JNguest!

JobNimbus Vision

Ben Hodson Founder & CEO

ACTIVITIES I LOVE

MY FAMILY

ART I’VE CREATED Films

Comics

Books

Albums

COMPANIES I’VE STARTED

Missed deadlines

Bad reviews

No accountability

Cost overruns

Overworked

No referrals

No process

Unhappy customers

Poor communication Outbid

Unable to grow & scale

Great at their trade

Not so great at running their business

Big dreams

Lack the tools to achieve their dreams

Our mission Make contractors heroes

What does it mean to make a contractor a hero?

Achieving business goals

More time with family & friends

Giving back to your community

What does it mean for a homeowner?

Communication

Reliable, professional, responsive

Project satisfaction

Contractor perception

Vision Automate the entire business of the contractor

“JobNimbus anticipates what I need to do next and does it for me”

“I can do the work of 2 people in half the time”

“I can scale to $10M with only 5 employees”

“I can finish a job in hours instead of days and do it safer”

Vision Quality

Efficiency

Making a hero

- More jobs - More time with family - More giving - More beloved contractors - A generational business

Profitable growth

Revenue

Vision 12 million jobs created worldwide 27 million contractor lives changed 3 billion property owners give a 5-star review 87% better worker safety 26 million generational businesses

We’re assembling the Avengers

A JobNimbus team of heroes

Making contractors heroes

How are heroes made?

The Hero’s Journey

Departure

Initiation

Return

Departure

Return

Hero decides to solve a big problem

Problem is solved and hero is changed by the experience

Hero’s Journey

Initiation Hero learns, devises a strategy to solve the problem, and struggles through challenges.

2012

Hail storms

Dave Hickey

Roofers

Roofing software

2013 Less features, but much better First version

Customer feedback

Incorporated March 2013

How We Got Our Name

Nimbus cloud

2014-2015 Bootstrapped

Product launch

First support team

$25 price per user

2016-2017 Tight budget

Bills & debt

#2 in the market

2018 Team growth

#1 in the roofing Key partnerships

2019 Built Sales team Business slowdown

Switched to explosive growth

Implemented EOS

2020 $10 million ARR goal (1% chance)

$5 million

$10 million

Investment

$53 Million

2021 Building the team

Product improvement & scale

Entered fencing

2022-2023 New products launched

Acquisitions

JobNimbus Marketing Engage

JobNimbus Payments Supplier Integrations Building the team

2024 Series B

● ● ●

Largest round in home exteriors Largest investment in Utah in 2024 Biggest Series B ever in Utah history

2025 Re-launched into Fencing

Assist Ai launch

ABC supply integration

The year of “core platform”

The impact we want to make in 5 years: ● 25,000 contractors grown

● 16 million homeowner experiences improved

● 450,000 construction jobs created ● 500 high-quality jobs created

JobNimbus Office Tour

Jared Olson Nick Cook

Utilizing AI In Your Journey

Kaili Smith VP of Marketing

AI at JobNimbus ● ● ● ● ● ● ● ● ●

Content Assistant: Automated blog posts, email campaigns, social captions.

Deep Research Mode: Real-time sentiment analysis of brand perception and competitor positioning.

Visual Content Generation: Event visuals and social media graphics using Midjourney and Canva AI. The Archetype Mentor: Archetype-based leadership and team-building through personalized mentor card decks.

AI-driven Lead Scoring: Prioritizing sales outreach by predicting lead quality.

Meeting Automation: AI-generated meeting summaries and follow-ups using Otter.ai and Fireflies.ai.

Travel/Event Automation: Streamlined booking processes and itinerary management with Navan.

Predictive Analytics: Feature prioritization based on predictive customer usage data.

Generative Product Content: Auto-generated product updates and customer communications.

AI at Home ●

●

●

●

●

●

Custom Chore Systems: Weekly printable checklists tailored to my kids’ actual skills, after-school rhythms, and our family values.

Screen-Free Summer Gameplan: AI co-built our entire summer structure—daily habit charts, room checklists (“Leave No Trace”), and activity menus to reduce whining and boost independence.

Meal Planning & Grocery Flow: Kid-friendly lunch ideas, freezer-safe recipes, and protein-packed pancake hacks that taste like the boxed mix they love.

Midjourney + Runway + Udio Sessions: We play with image generation, make our own album covers, remix story scenes, and generate original soundtracks.

Character & World Building: Each kid has their own fantasy species, weapons, and lore, all generated with them..

Creative Confidence: My kids are learning to treat AI like a tool. Experimenting, editing, and asking, “What if?”

This is a Working Session

Prompt

Brand Sentiment Deep Research Mode - 4.1 or 4o

You are a market researcher conducting sentiment analysis. Summarize the overall sentiment around the brand "YOUR BRAND" in the X industry based on recent public reviews, social media mentions, and online discussions. Clearly identify: - Top 3 positive mentions or strengths - Top 3 negative mentions or weaknesses - General perception or reputation - Notable trends or changes in sentiment over the past 3 months

Takeaways?

Custom GPT

Speed and Scale

Brand Consistency

Ease of Use

What Custom GPT Are You Going to Make?

Questions?

Driving Culture

Start by Defining Your Identity Ask yourself and your team:

Get Crystal Clear You need to start with crystal-clear clarity about what your culture actually is.

● ● ●

Who are we as a company/team?

What makes us unique?

What’s the purpose driving our daily work?

Write a clear purpose statement (one sentence) describing who your team is and what you exist to accomplish.

Identify Your Core Beliefs Ask yourself: ● ● ●

What values would we never compromise on?

Which behaviors do we reward and celebrate most?

Which behaviors do we actively discourage?

List 3-5 core values that genuinely reflect your company’s ideals and reality (e.g., Ownership, Customer Obsession, Proactive Learning).

Questions?

Our Product Vision

Adam Keys VP of Product

JobNimbus anticipates the work you are trying to accomplish, and just does it for you.

Our Product Vision

Managing Leads

Chance of Closing Profit Margin: 23%

Chance of Closing Profit Margin: 18%

Chance of Closing Profit Margin: 24%

Chance of Closing Profit Margin: 17%

Chance of Closing

Send Estimate OC Default GBB Template

Job Value: $35,580 Profit Margin: 23%

1” Hail, 6/17/2025

18 years 5 months

Lead Source

Hail Swath Map

Estimating

Switch to “Generic Synthetic Underlayment” to earn $120 more profit Switch Product

Alerts

You have added white fascia and gutter, but added brown drip edge Switch Product You added enough shingles for a 12% waste factor, but we recommend 16% waste.

Change Quantity

Alerts

You have added white facia and gutter, but added brown drip edge Switch Product You added enough shingles for a 12% waste factor, but we recommend 16% waste.

Change Quantity

You are only $3,000 away from and Owens Corning Promotion, switch shingles and get a $500 kick back.

Easily switch your roof system and preserve all the require products, colors, etc.

Manufacturer pricing has shifted, check out the pricing evaluation for this estimate.

The top 10% of roofing contractors in your area offer unlimited lifetime warranties as an add-on.

Our Product Principles

Obsess over the customer’s reality Principle #1

Build products that are refreshingly easy to use Principle #2

Earn customer trust every day Principle #3

Think Principle #4

BIG, start

small

Ruthlessly prioritize for impact Principle #5

Vigorously debate & fully commit Principle #6

What’s coming?

Core Jobs Experience

Subcontractor Access Keys@JobNimbus.com

Mobile NLI “AskNimbus”

Integrations

The Agents are coming…

AMA

Your Brand is The Business

Jared Bolduc Director of Marketing Service

The Problem

Content gets you attention. But attention without intention is empty. You’re showing up online, but do people actually know what you stand for—or just what you post?

Without a brand, you're replaceable.

With a brand, you're magnetic.

Branding vs. Marketing

Branding is the deeper reason you create and the emotional imprint you leave on others.

Marketing is showing people how your product helps them get what they want.

Your brand isn’t what you post—it’s what people feel and remember after they experience you.

Brand Identities

Brand: I feel unstoppable.

Marketing Slogan: Just Do It

Brand Identities

Branding: I feel joyful, safe, and full of wonder

Marketing Slogan: The Happiest Place on Earth

Brand Identities

Branding: I feel confident, in control, and refined

Marketing Slogan: The Ultimate Driving Machine

Brand Identities

Branding: I feel strong, grounded, and dependable

Marketing Slogan: Built Ford Tough

Brand Identities

Branding: I feel like a pro—respected and ready

Marketing Slogan: Nothing but Heavy Duty

Brand Identities

Branding: I feel capable and equipped to build or fix anything

Marketing Slogan: How Doers Get More Done

Your Brand

What is YOUR brand?

Your Brand

1. What’s a hard truth you believe that most people in your niche ignore?

Examples: ● ● ● ●

Most people don’t need more content—they need more courage to be honest You can’t brand your way out of a lack of clarity Being busy isn’t the same as being successful Building a life you love takes more than just positive thinking—it takes systems and boundaries

Your Brand 2. What problem have you personally solved

that your audience is still facing?

Examples: ●

●

●

●

I used to feel like I had to show up constantly to stay relevant. Now I run my brand on 10% the effort—with 10x the clarity I used to be paralyzed by what people would think if I showed the real me. Now I help others feel safe doing the same I used to attract the wrong clients because I didn’t stand for anything. Now I teach others how to create brand alignment that filters the right ones in I burned out chasing growth until I learned how to scale with rest at the center

Your Brand

3. What do your best followers consistently get from you that no one else gives them?

Examples: ● ● ● ●

They finally feel permission to slow down and still succeed They stop pretending and start building from their real identity They feel seen, validated, and like they have a map forward They believe they’re not broken—their process just needed a better system

Your Brand

4. What 3 words do fans often use to describe you or your vibe?

Examples: ● ● ● ●

Grounded, clear, encouraging Direct, insightful, relatable Safe, real, actionable Bold, warm, unfiltered

Your Brand I help [your people] feel [emotional shift] by [approach based on what you’ve lived], because [why it matters to you personally]. [your people] → Question 2 & 3 [emotional shift] → Question 3 [approach based on what you’ve lived] → Question 2 [why it matters to you personally] → Question 1 Example: I help overwhelmed content creators feel calm and confident by teaching how to build a clear, low-effort brand rooted in authenticity—because I believe most people don’t need more content, they need the courage to be honest.

Your Brand EXAMPLE WALKTHROUGH Part 1: Q1: Success without mental health isn’t success.

Q2: I overcame chronic burnout while trying to grow my platform.

Part 2: Q3: They feel calm and finally believe they can grow without breaking.

Q4: Honest, grounding, no-BS. Brand Gravity Statement: I help [your people] (audience) feel [emotional shift] (Q3: emotional transformation) by [approach based on what you’ve lived] (Q2: method based on experience) because [why it matters to you personally]. (Q1 + Q2: hard truth + lived experience)

Your Brand Your brand is your reputation, not your feed.

It’s not just your visuals, logo, or posting frequency—it’s what people feel, expect, and say about you when you're not in the room.

Content is the vehicle. Your brand is the gravity.

Your videos, reels, and captions grab attention. But your brand is what makes people stay, trust you, and come back—even when you’re not posting every day.

If people can’t describe you in 3 emotional words, you don’t have a brand yet—just content.

Your brand should be felt within seconds, not explained in paragraphs.

87

of brands say alignment with an influencer’s personal brand is more important than follower count.

-Matter Communications, 2021

Focus on what you want people to feel, believe, and remember after they experience your content. Build around that.

Park City Day

Lunch

Positioning Your Audience

Nate Tall VP of Sales

Positioning Your Audience Who is your Audience/Ideal Customer Profile (ICP)?

How can that change over time?

Time is limited, where do I focus?

Do you know your ICP? 1. Who are my favorite and most profitable customers?

2. What am I BEST at?

3. What do my customers care about most? (price, speed, reputation, quality) 4. What pain or situation drives them to buy?

5. Where do they spend time and look for trust?

6. What do my best customers say about me after the job is done?

Working Session

How do I improve?

Understanding Client Needs and Motivations: ● ●

How did you discover our services? (Helps identify effective marketing channels) What specific needs or pain points led you to seek our services?

(Reveals the core problems you solve)

●

What were you hoping to achieve by hiring a contractor? (Clarifies client goals and expectations)

●

What other solutions did you consider before choosing us? (Identifies competitive landscape and your unique selling points)

How do I improve?

Evaluating Client Satisfaction and Value: ● ●

What did you like most about working with us? (Highlights your strengths and areas of excellence) What, if anything, did you dislike or find challenging about the process? (Identifies areas for improvement)

●

How satisfied were you with the outcome of the project? (Measures project success and client happiness)

● ● ●

Would you recommend our services to others? (Indicates overall satisfaction and potential for referrals) What aspects of our service are most valuable to you? (Focuses on the true value you provide) What return on investment (ROI) did you see from our services? (Quantifies the value you deliver)

How do I improve?

Identifying Key Attributes of Ideal Clients: ● ●

What are the most common characteristics of your ideal clients? (Gathers insights from those who know best) Are there specific industries or types of projects that are most profitable or enjoyable for you? (Helps narrow your focus)

●

Are there any red flags or deal-breakers that would disqualify a client? (Helps avoid unprofitable or problematic engagements)

● ● ●

What is the typical project budget range for your ideal clients? (Helps align pricing with client expectations) What is the typical timeline for your ideal projects? (Helps manage expectations and resources) What are the common decision-making processes and timelines for your ideal clients? (Helps refine your sales approach)

2025 imbu JobN

s

How To Nail It On YouTube ccess Creating a Model for Su This is property of CRUX Media

JARED SHORES e director with Jared is video strategist and creativ film, and over 15 years of experience in TV, like Chick-fil-A, YouTube. He’s worked with brands , and his Imagine Dragons, and The Chosen on times, content has been viewed over 3 billi ar Shortlist. received an Emmy Award and Osc owner of He’s the co-creator of Studio C and CRUX Media

WHY? FREE

HOW

#1

CONSISTENCY GOAL

The right product delivered on time.

How to:

ONE

WORK

BACKWARDS FROM YOUR CONSTRAINTS

TWO

BATCH EVERY STEP

Idea

Writing

Editing

Filming

Posting

#2

SERIES GOAL

Sustainable, long term delivery

How to:

ONE

CREATE

REPEATABLE

STORIES

Before / After

Day In the Life

How To [Niche]

Challenges

TEST

ONE

GUESS ITERATE

#3

EARN THE CLICK GOAL

Get the view and keep it.

How to:

🪄 THUMBNAIL

TITLE

CTR:

Click Through Rate

AVD:

Average Video Duration

Q&A JARED SHORES ✉jared@crux.media

2 PM

Breakout Sessions.

Can you help me?

Nick Pagnani

2:00 pm - 2:30 pm

Breakout Groups.

Pizza Planet with Nick Pagnani Can you help me?

Rainbow Road with Kaili Smith

● Randy Brothers ● Robert Whittaker ● Lisa Cimaroli ● Mikaela Freeman ● Connor Rodich ● Todd Beckman ● Pagnani Alena Wilson Nick

● ● ● ● ● ● ●

Joe Everest John Dye Matt Warner Chris Scoville John Senac Mark Olson Kaleigh Landaeta

Nick Pagnani Dir. Pro Services

Nick has been working in the construction industry for over fifteen years. He started as a framer on a small crew and working up to being a licensed General Contractor who has built many homes, additions, hundreds of roofing and other projects.

He is passionate about helping contractors succeed! He loves serving you and cheering you on to success!

Can you help me?

Nick Pagnani

“I feel like I’m only using 20% of what JN can do.”

01

“Where are my jobs?”

03

“I need more than support can give me”

02

“How do I build an estimate?”

04

“I want some automations.”

What is JobNimbus Pro Services? ✅ Onsite & Remote Setup — Tailored configuration of JobNimbus for your workflow ✅ Time-Bound Engagements — Short-term, focused, limited in scope ✅ Implementation Support — Help with setting up workflows, automations, and integrations ✅ Best Practices Consulting — Advice on how to get the most out of JobNimbus ✅ Training & Enablement — Teaching your team how to use the platform efficiently

Not Business Operations Training

What Pro Services Is Not

Not Ongoing Support or Management Not a Fractional CFO Not a Mentor or Business Coach

JobNimbus Certified Coach Program Our mission is to deliver consistent, high-quality CRM implementations at scale through vetted third-party partners who understand the unique needs of the construction, roofing, fencing, and home services industries.

Nick Pagnani

Certified Coach We're expanding our network of trusted implementation partners to enhance our customers' onboarding experience.

We're seeking experienced service providers who can bring industry knowledge, hands-on support, and scalable solutions to help our customers implement our CRM with confidence.

Partner Qualifications JobNimbus Certification Completion of JobNimbus Certification, demonstrating deep knowledge of our platform, implementation best practices, and a commitment to customer success.

Strategic Insight Ability to align each JobNimbus setup with a client's business goals to drive adoption, streamline operations, and support long-term growth.

Industry Expertise Proven experience in the construction, roofing, or home services industries to deliver practical, results-oriented implementations tailored to real-world workflows.

More Partner Qualifications Flexible Service Delivery

Process and Workflow Consulting

Capacity to offer both remote and on-site implementation services, adapting to the unique needs and preferences of each client.

Skilled in assessing operational needs and optimizing workflows through thoughtful system configuration and strategic planning.

Strong Project Management

Training and Coaching

Ability to guide clients from onboarding through go-live with clear milestones, accountability, and client-focused communication.

Hands-on ability to train and coach end users across all levels of tech familiarity, ensuring teams feel confident using the system from day one.

Partner Benefits

Expanded Support Resources

Advanced API Support

Sandbox Access

Priority access to partner-specific support channels and dedicated assistance from our Partner Success team for escalations and expert guidance.

Direct access to technical support for complex API-related issues, enabling smooth integrations and custom configurations.

A dedicated testing environment to safely develop, trial, and validate custom setups before going live with clients.

More Partner Benefits Referrals Sharing leads and referrals of JobNimbus customers who need additional help and coaching.

Co-Branding Opportunities Collaborative marketing initiatives including co-branded assets, joint case studies, and increased exposure within the JobNimbus partner ecosystem.

Ongoing Training & Enablement Continued education through product updates, early access to new feature releases, and regular best practice workshops.

Financial Incentives Revenue-sharing opportunities tied to customer adoption, performance, and the scale of your implementation impact.

Certification Requirements •

Complete JobNimbus LMS Course

•

Demonstrate ability in workflows, pipelines, automations, payments, QB sync, and

Core Requirements

Engage •

Showcase an implementation end-to-end

•

JobNimbus Certified Coach Agreement

•

Maintain average CSAT ≥ 4.2 or NPS ≥ 30 across 3 projects

Future Plans Premier Tiers Completed 10+ implementations Score ≥ 90 on partner scorecard No open escalations in last 90 days Our certification process ensures that all partners maintain the highest standards of implementation quality and customer satisfaction.

Pilot-Program Benefits Co Branded Webinar

1 2

Certified Coach Badge

3 4

Directory Listing (once live)

Podcast

5 2

Social Media Post

Questions, comments, concerns…

Thank you.

2:00pm - Kaili, How to Get Corporate Sponsorships | Please insert slides below

Rotating Breakouts | 2:30 - 3:00 PM

Group 1

Group 2

Group 3

Professional Headshots & Studio Time

Product Feedback, Rainbow Road

Social & Email Outreach Half Hands

The Roofing Academy Roof Rider Academy Executive Partners Estimate Mastery

Purple Coaching The Fence Expert SWi Fence Company Empire Fence

Roof Sales Mastery American Contractor Show Improvifi The Roof Pro MyRoof Gal

Rotating Breakouts | 3:00 PM - 3:30 PM

Group 1

Group 2

Group 3

Product Feedback, Rainbow Road

Social & Email Outreach, Half Hands

Professional Headshots & Studio Time

The Roofing Academy Roof Rider Academy Executive Partners Estimate Mastery

Purple Coaching The Fence Expert SWi Fence Company Empire Fence

Roof Sales Mastery American Contractor Show Improvifi The Roof Pro MyRoof Gal

Rotating Breakouts | 3:30 PM - 4:00 PM

Group 1

Group 2

Group 3

Social & Email Outreach, Half Hands

Professional Headshots & Studio Time

Product Feedback, Rainbow Road

The Roofing Academy Roof Rider Academy Executive Partners Estimate Mastery

Purple Coaching The Fence Expert SWi Fence Company Empire Fence

Roof Sales Mastery American Contractor Show Improvifi The Roof Pro MyRoof Gal

Social Media Hacking

Shelbie Giles Social Media Specialist

Who the heck is this?

Shelbie Giles Social Media Specialist

CRUMBL COOKIES, SWIG, COMFORT COVE CLOTHING, SWEET ROLLED TACOS

Why should you listen to me?

I’ve stalked all of your social media channels

Social Media should feel like a POOL PARTY Fun, social, human.

You’re boring the algorithm Consistent posts are great, But when the algorithm gets bored, it stops pushing posts.

Jump in.

Make waves!

Comment.

Repost.

Stitch/Duet.

Algorithms notice.

The more you connect with your audience, the more they push your content to others.

Just like any business…

Algorithm’s have a funnel Villain turned tool.

Posting more is ToFu. Connection means Retention.

Your connection should have one of the following.

Think or Laugh No more fire emojis.

Your response should make people laugh, or think.

What I’ve learned from Crumbl Commenting is KEY. Crumbl takes the “thinking” approach.

“OH MY GOSH Crumbl commented!“ “What should I comment back?”

Duolingo did it too They took the “laugh” approach, and it still makes people think.

You’re showing the algorithm that your content is worth pushing.

People know you schedule your posts.

Commenting and replying to others shows authenticity.

In a world full of fake, they can feel something real from you.

C – Community First O – Outreach Through UGC

The “cookie” method Cracking the code of community-driven social media

O – Ongoing Interaction K – Keep It Real I – Inspire Participation E – Elevate the Audience

C - community first K - keep it real O - ongoing interaction

What needs help?

Outreach through UGC

Inspiring participation

Commenting ● ●

Make someone laugh Make someone think

Repost

How to reply Interact with your audience, and use it to your advantage.

●

Ask to start collaborating (IG tagging vs. collaborating)

●

Post on your story (some followers worship you)

Video ● ● ●

Stitch (their video, to your video) Duet (two videos at the same time) Reply to Comment (TikTok only)

Collab instead of compete When you collaborate and engage with other creators: ● ●

You both get seen by each other’s audiences.

You build momentum together, not apart.

The algorithm REWARDS overlap, and will boost you both.

Collaborate with commenting Within 10 minutes of posting, comment on each other’s content with real thoughts.

This drives instant signal to the algorithm: "This post matters."

196

One last thing before you go….

Who has their contacts synced?

Do not sync your contacts

Remember:

"The best marketing doesn't feel like marketing."

- Tom Fishburne

Email Marketing: Talk to them, not at them Send emails they actually want to read

Subject: Big News! (…we think?)

Body: Hi [Insert Name or Species Here], We have something exciting to share with you… probably.

It might be a great deal. Or a cat meme. Or tractor parts?

Honestly, we’re not sure what you like. But we’re yelling into the void anyway! 🎉 If this resonates with you, somehow, please clap.

If not, well—our bad. We’ll be over here, broadcasting into space.

Sincerely, A Brand with No Target Audience™ P.S. Are you into basket weaving? Just checking.

If you don’t know who you’re talking to, you’re not marketing—you’re just broadcasting.

Create audience segmentation A customer lifecycle

1. New vs. returning customers

2. Location-based

3. Service type or job interest

How to send the right message Here’s your cheat sheet

New vs. Returning Customers

Location-based

WHY IT MATTERS

HOW TO USE IT

BIG IMPACT

First-timers need trust.

Repeat customers need appreciation.

Send testimonials to new leads.

Builds loyalty and reduces confusion during the sales cycle.

Roofing and fencing needs vary by region

Target by climate, region, or even neighborhood.

Send VIP offers, referral requests to repeat buyers.

Feels hyper-relevant and shows you “get” their environment.

Share seasonal tips, storm prep guides, or localized service highlights.

Service type/Job interest

Insurance restoration jobs have different pain points than retail fencing installs.

Tag contacts based on the service they inquired about (easy win via forms or phone scripts).

Customize messaging to speak directly to insurance hassles, upgrade options, etc.

Higher open rates, more booked jobs, fewer “this doesn’t apply to me” unsubscribes.

Use AI to personalize (and expedite) your comms

Upload call transcripts

Upload your brand tone and voice

Craft messaging frameworks for each segment

“Write a persuasive marketing email for our roofing company targeting new leads in the Midwest who recently requested a quote or guide.

Try this ChatGPT prompt to target leads by region

Use our brand tone (friendly, trustworthy, expert) and reflect the language our sales team uses on customer calls—Avoid overly formal, robotic, or generic language. Use varied sentence structure, contractions, and small human touches like rhetorical questions, personal asides, or casual transitions. Make it sound like it came from a real person who knows the audience well.

Keep it concise and purposeful, with warmth and authenticity.

Include: ●

A realistic customer testimonial about our fast, reliable service.

●

A short note on why Midwest roofs need extra care (hail, snow, temp swings).

●

A clear CTA to book a free inspection.

Keep it under 300 words and mobile-friendly.”

Testing, testing, TESTING

Remember: If you don’t know who you’re talking to, you’re not marketing—you’re just broadcasting.

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