JOAN BARDELETTI
CEO joanb@draagu.com / 664762508
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PHOTOJOURNALIST & ENGINEER
LAUNCHED 2 MEDIA COMPANIES
WORKED AS FINANCE CONSULTANT
WHEN A PRO IS NEEDED
FOR THE REST…
…
FAST FREQUENT CHEAP EVERYWHERE
STAFF BENEFICIARIES
+
SMARTPHONES =
EVERYWHERE YOU NEED IMAGES AVAILABLE FREE
=
GOOD
KNOW
RETRIEVE
XAVIER FERNANDEZ SAO PAULO FACTORY 30TH MAY 2016
WHO SHOT WHAT & WHEN
IMAGES EASY & FAST
WE PROVIDE A DIRECT & EASY ACCESS TO PEOPLE’S UNPUBLISHED MOBILE IMAGES
# #
# # 1. USERS DOWNLOAD FREE MOBILE APP
IMAGE SEARCH
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SEE MATCHING USERS
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2. TAG IMAGES IN WORKING ZONES Tag = place + time Shadow task Images remain invisible
3. ALERT WHEN MATCH WITH SEARCH Display matching pic. Description of need
4. SUBMIT BEST IMAGES WITHIN 5’ Images become visible Retrieve copyright Can pay user if necessary
REAL TIME & DIRECT ACCESS TO NETWORK OF IMAGES MAKER
SECURE : BLOCKCHAIN
CREATE ON-DEMAND IMAGE STOCKS
SEND BRIEF & IMAGE EXAMPLE
CHEAP : YOUR STAFF SIMPLE : 1 APP DOWNLOAD
PHOTO REPORTING BOTTOM UP
SCALING
EARNINGS
USER GENERATED CONTENT BIG DATA
Start with this to avoid big marketing spending to build user base
SAAS VIDEO OPEN TO PUBLIC ANY CLIENT CAN REACH FOR ANY USER
CLOSED COMMUNITIES
PROTOTYPE Q4 2016
USERS SELL THEIR PICTURES TAGGING ZONE IS NOT LIMITED ANYMORE
COMPANIES REACH FOR STAFF/ BENEFICIARIES PHOTOS
Q2 2017
S1 2018
TIME
$ 850 M
MICRO IMAGE STOCK MARKET LOW PRICE / PRO & AMATEURS / UPLOAD SERVEUR 250% GROWTH 2009 > 2015
$3B
$ 50 M
MOBILE IMAGE STOCK MARKET HIGH QUALITY / PRO ONLY / APP ORIENTED STARTED IN 2015. 50M. IMAGES ALREADY
86% GLOBAL IMAGE STOCK MARKET STABLE. 1 ACTOR (GETTY) HAS 25% OF MARKET MULTIPLE CONSOLIDATION & NEW ACTORS
UGC MARKETING MARKET
Companies bought UGC for marketing in 2015
OLAPIC, MARKET LEADER, REVENUES + 400% LAST YEAR (50 > $400 M)
STRONG focus on SHARING / MARKETPLACE Olapic Amateur only. Based on social networks
UGC PROVIDERS $400 M. revenue in 2015
CITIZEN / APP DIRECT REACH / REAL TIME
Shutterstock Fotolia
SMALL focus on MOBILE APP
Pro & amateur : large community Limited use of App
Getty
MICRO STOCKS 40 – 60 M. PICTURES SINCE 2008 FOTOLIA ACQUIRED FOR $800 M.
STRONG focus on MOBILE APP
Eyeem Twenty20 Snapwire
Only Pro : small community / western countries App driven business
MOBILE STOCKS 40 – 60 M. PICTURES SINCE 2012 $35 M. FUNDRAISED IN 3 YEARS
Only Pro : small community Almost no use of App
HISTORICAL ACTORS SMALL focus on SHARING / MARKETPLACE
Size indicates image volume stocked
CLOSED COMMUNITY STAFF & BENEFICIARIES OF THE COMPANY
OPEN PUBLIC
A CLIENT CAN REACH ANY CITIZEN TO BUY HIS IMAGES
MONTHLY BILLING BASED ON # OF PEOPLE REACHED
MONTHLY SUBSCRIPTION
Price fixed by client. User receive 100% of it
CREDIT Draagu fix the price. User receive 33 to 50% of it
10€ (0 to 10 reaches) 300€ ( 5.000 reaches) Free up to 2 images 50€ after 5€
per image Editorial use
50€
per image Commercial use
FIRST CAMPAIGN FACEBOOK AD / 5 DAYS
AFRICA MIDDLE CLASS 5 COUNTRIES
FRANCE
12.000 ‘DOWNLOADS’ CTR: 3,21% / CPC: 0,003€
1.250 ‘DOWNLOADS’ CTR: 1,91% / CPC: 0,02€
9 PARTNERS / EARLY ADOPTERS
NGOS & DEVELOPMENT AGENCIES Web plateform in Europe + mobile App for staff/ beneficiaries worldwide
BUILDING COMPANIES In France and Madagascar / web plateforme and mobile App
COMMUNICATION MARKETING COMPANIES Will propose to their clients to use Draagu to retrieve contents
BOARD of ADVISORS
TEAM CEO
PRO PHOTOGRAPHER CREATED 2 MEDIA COMPANIES 5 YEARS SENIOR FINANCE CONS.
Fran Arechaga Founder & CEO of Nubelo.com Marketplace specialist
Enric Sole Founded & sold SIT MOBIL / digital marketing Sillicon Valley based.
GRAPHIC DESIGN
WEB / SOCIAL NETWORK EXPERTISE
Pascal Bourbon Founder of French Tech Barcelona A2Bi early stage venture Capital
Axel Serena Founder of Vittalia.com Investor in 3 capital Funds
IT DEV.
UX / APP / WEB PLATEFORM (TBC)
COMING STEPS NOW
END JULY
DEVELOP PROTOTYPE APP + WEB PLATEFORM GAIN MORE EARLY ADOPTERS
END OCT
LAUNCH PROTOTYPE (FREE USE) TEST / METRICS USERS FEEDBACK IMPROVE / ADAPT FEATURES
FINANCE : 15K€ = PERSONAL FUNDINGS + FFF
END DEC
DEVELOP FINAL APP & WEB PLATEFORM CLOSED & OPEN USE GAIN PAYING SUBSCRIPTIONS + MARKETING CAMPAIGN SEED FUNDING
LOOKING FOR FUNDING IN S2 2016
OH YEAH, … AND ALSO A
CTO
JOAN BARDELETTI (CEO) / joanb@draagu.com / +34 664 76 25 08 / www.draagu.com