DRAAGU pitchdeck _ June 08th 2016

JOAN BARDELETTI

CEO joanb@draagu.com / 664762508

+

PHOTOJOURNALIST & ENGINEER

LAUNCHED 2 MEDIA COMPANIES

WORKED AS FINANCE CONSULTANT

WHEN A PRO IS NEEDED

FOR THE REST…

…

FAST FREQUENT CHEAP EVERYWHERE

STAFF BENEFICIARIES

+

SMARTPHONES =

EVERYWHERE YOU NEED IMAGES AVAILABLE FREE

=

GOOD

KNOW

RETRIEVE

XAVIER FERNANDEZ SAO PAULO FACTORY 30TH MAY 2016

WHO SHOT WHAT & WHEN

IMAGES EASY & FAST

WE PROVIDE A DIRECT & EASY ACCESS TO PEOPLE’S UNPUBLISHED MOBILE IMAGES

# #

# # 1.

USERS DOWNLOAD FREE MOBILE APP

IMAGE SEARCH

#

SEE MATCHING USERS

#

2.

TAG IMAGES IN WORKING ZONES Tag = place + time Shadow task Images remain invisible

3.

ALERT WHEN MATCH WITH SEARCH Display matching pic.

Description of need

4.

SUBMIT BEST IMAGES WITHIN 5’ Images become visible Retrieve copyright Can pay user if necessary

REAL TIME & DIRECT ACCESS TO NETWORK OF IMAGES MAKER

SECURE : BLOCKCHAIN

CREATE ON-DEMAND IMAGE STOCKS

SEND BRIEF & IMAGE EXAMPLE

CHEAP : YOUR STAFF SIMPLE : 1 APP DOWNLOAD

PHOTO REPORTING BOTTOM UP

SCALING

EARNINGS

USER GENERATED CONTENT BIG DATA

Start with this to avoid big marketing spending to build user base

SAAS VIDEO OPEN TO PUBLIC ANY CLIENT CAN REACH FOR ANY USER

CLOSED COMMUNITIES

PROTOTYPE Q4 2016

USERS SELL THEIR PICTURES TAGGING ZONE IS NOT LIMITED ANYMORE

COMPANIES REACH FOR STAFF/ BENEFICIARIES PHOTOS

Q2 2017

S1 2018

TIME

$ 850 M

MICRO IMAGE STOCK MARKET LOW PRICE / PRO & AMATEURS / UPLOAD SERVEUR 250% GROWTH 2009 > 2015

$3B

$ 50 M

MOBILE IMAGE STOCK MARKET HIGH QUALITY / PRO ONLY / APP ORIENTED STARTED IN 2015. 50M. IMAGES ALREADY

86% GLOBAL IMAGE STOCK MARKET STABLE. 1 ACTOR (GETTY) HAS 25% OF MARKET MULTIPLE CONSOLIDATION & NEW ACTORS

UGC MARKETING MARKET

Companies bought UGC for marketing in 2015

OLAPIC, MARKET LEADER, REVENUES + 400% LAST YEAR (50 > $400 M)

STRONG focus on SHARING / MARKETPLACE Olapic Amateur only. Based on social networks

UGC PROVIDERS $400 M. revenue in 2015

CITIZEN / APP DIRECT REACH / REAL TIME

Shutterstock Fotolia

SMALL focus on MOBILE APP

Pro & amateur : large community Limited use of App

Getty

MICRO STOCKS 40 – 60 M. PICTURES SINCE 2008 FOTOLIA ACQUIRED FOR $800 M.

STRONG focus on MOBILE APP

Eyeem Twenty20 Snapwire

Only Pro : small community / western countries App driven business

MOBILE STOCKS 40 – 60 M. PICTURES SINCE 2012 $35 M. FUNDRAISED IN 3 YEARS

Only Pro : small community Almost no use of App

HISTORICAL ACTORS SMALL focus on SHARING / MARKETPLACE

Size indicates image volume stocked

CLOSED COMMUNITY STAFF & BENEFICIARIES OF THE COMPANY

OPEN PUBLIC

A CLIENT CAN REACH ANY CITIZEN TO BUY HIS IMAGES

MONTHLY BILLING BASED ON # OF PEOPLE REACHED

MONTHLY SUBSCRIPTION

Price fixed by client. User receive 100% of it

CREDIT Draagu fix the price.

User receive 33 to 50% of it

10€ (0 to 10 reaches) 300€ ( 5.000 reaches) Free up to 2 images 50€ after 5€

per image Editorial use

50€

per image Commercial use

FIRST CAMPAIGN FACEBOOK AD / 5 DAYS

AFRICA MIDDLE CLASS 5 COUNTRIES

FRANCE

12.000 ‘DOWNLOADS’ CTR: 3,21% / CPC: 0,003€

1.250 ‘DOWNLOADS’ CTR: 1,91% / CPC: 0,02€

9 PARTNERS / EARLY ADOPTERS

NGOS & DEVELOPMENT AGENCIES Web plateform in Europe + mobile App for staff/ beneficiaries worldwide

BUILDING COMPANIES In France and Madagascar / web plateforme and mobile App

COMMUNICATION MARKETING COMPANIES Will propose to their clients to use Draagu to retrieve contents

BOARD of ADVISORS

TEAM CEO

PRO PHOTOGRAPHER CREATED 2 MEDIA COMPANIES 5 YEARS SENIOR FINANCE CONS.

Fran Arechaga Founder & CEO of Nubelo.com Marketplace specialist

Enric Sole Founded & sold SIT MOBIL / digital marketing Sillicon Valley based.

GRAPHIC DESIGN

WEB / SOCIAL NETWORK EXPERTISE

Pascal Bourbon Founder of French Tech Barcelona A2Bi early stage venture Capital

Axel Serena Founder of Vittalia.com Investor in 3 capital Funds

IT DEV.

UX / APP / WEB PLATEFORM (TBC)

COMING STEPS NOW

END JULY

DEVELOP PROTOTYPE APP + WEB PLATEFORM GAIN MORE EARLY ADOPTERS

END OCT

LAUNCH PROTOTYPE (FREE USE) TEST / METRICS USERS FEEDBACK IMPROVE / ADAPT FEATURES

FINANCE : 15K€ = PERSONAL FUNDINGS + FFF

END DEC

DEVELOP FINAL APP & WEB PLATEFORM CLOSED & OPEN USE GAIN PAYING SUBSCRIPTIONS + MARKETING CAMPAIGN SEED FUNDING

LOOKING FOR FUNDING IN S2 2016

OH YEAH, … AND ALSO A

CTO

JOAN BARDELETTI (CEO) / joanb@draagu.com / +34 664 76 25 08 / www.draagu.com