Joan Bardeletti, CEO
joanbardeletti@gmail.com / +34 664 76 25 08 / www.draagu.com
WE PROVIDE A DIRECT ACCESS TO PEOPLE’S UNPUBLISHED MOBILE IMAGES
2. the pain SOCIAL NETWORKS
1.200.000.000.000 images shot every year worldwide
10%
Difficult to identify & retrieve images manage privacy & copyrights
IMAGE STOCKS
0,07%
less in developing countries many images are stagged
2. the pain BRANDS NEED TO ENGAGE WITH CUSTOMERS
their IMAGES are perfect for that
‌. BUT User Generated Contents providers are EXPENSIVE
They do NOT allow a DIRECT access to the people
3. What we offer / USERS
MAKE MONEY
selling images they forgot in their smartphone
PLAY
when taking pictures
no tagging, no caption no server upload NO EFFORT
INTERACT with people TRAVEL through space / time using pictures
3. What we offer / CUSTOMERS
ACCESS UNDISCLOSED IMAGES ENGAGE DIRECTLY CREATE ON DEMAND MICRO STOCK
not avalaible anywhere else with a one stop tool wide crowd segmented in communities based on where/when they shot pic.
When need to retrieve easily images from staff on the go
4. Market value
SMARTPHONE USERS
2 B. 65%
worldwide 46% penetration
users outside North America & Europe
90%
high speed data coverage in 2020
640
images in mobile on average
4. Market value
GLOBAL
image stock market
$3B MICRO
image stock
$850M +250%
low price images amateur & pro upload on server
2009 to 2015
stable 1 actor : 25% of market (Getty) multiple consolidation & new actors
MOBILE
Image stock
$50M 3Y
App & marketplace Pro photographers High quality
Launched in 2012 50M. Images
5. Why we are different MOBILE Image stock
MICRO image stock
Shoot wih your camera / mobile Shoot images wih your mobile
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Edit / tag / caption your images
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Upload your image on server / App
Sell your images (well maybe‌) Sell your images
6. How it works 1. USER download FREE App
2. App tag ALL images shot by mobile
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3. Tags go in the cloud. Image stay in the phone
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4. CUSTOMER enter Image search criterias on web plateform
5. ALERT on mobile when MATCH
6. How it works Customer SEE submitted images watermarked
choose images and PAY user
YES: user has 5 minutes to submit 5 best images
NO : images STAY in mobile UNDISCLOSED
DOWNLOAD image full resolution
Š
receive image COPYRIGHTS
Customer
user
LOOKING GOOD
Image search by a customer 1. SELECT PLACE 1. SELECT TIME
2. SEE MATCHING USERS
LOOKING GOOD 3. COMPLETE SEARCH DESCRIPTION
4. LAUNCH ALERTS
a user receive an ALERT for an image match 1. WHO & WHAT
LOOKING GOOD 2. WHAT YOU GET & AND HOW LONG YOU HAVE
3. SELECT & SUBMIT BEST IMAGES
a user travel in TIME through communities photographies 1. USERS HAVING SHOT IMAGES CLOSE BY
LOOKING GOOD 2. WHO HAS SHOT WHAT WHEN
7. Competitors Micro Image stock
Mobile Image stock
UGC Marketing Olapic / Curalate / NeonFacets / Sparkle
Eyeem / Snapwire / Twenty20
40 to 60 M. PICTURES 50 to 5.000 K. photographers
78% of B2C companies used UGC in Marketing in 2015
40 to 60 M. PICTURES 500 K. photographers
Fotolia ACQUIRED for $800.M
Olapic : $ 400. M revenue
$ 35M. FUNDRAISED
Started in 2008
Started in 2010
Started in 2012
Fotolia / Istockphoto / shutterstock
App Marketplace users content
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App Marketplace users content
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App Marketplace users content
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7. Competitors
STRONG focus on SHARING / MARKETPLACE
Shutterstock Eyeem Fotolia
SMALL focus on MOBILE APP
Microcstock Pro & amateur : large community Limited use of App
STRONG focus on MOBILE APP
Snapwire Mobile stock Only Pro : small community / western countries App driven business
Getty
Historical actors Only Pro : small community Almost no use of App
Twenty20
AFP
Wire agency Mobile image stock
SMALL focus on SHARING / MARKETPLACE
Micro image stock Size indicates image volume stocked
traditional image stock
8. Competitive advantages PRIVACY anonymous users / prior consent
1
STOP TOOL
to contact / retrieve / pay
GEO / TIME SEARCH find what was shot when and where
ON SOCIAL NETWORKS
SIMPLE Download App : image on the market
DIRECT REACH Active position: engage w. communities
CHEAP Citizen not Pro. No intermediary
COVERAGE reach developing countries rural areas
MORE TRUE 1 user : 640 un-stagged images
ON MICRO STOCKS
ON MOBILE STOCKS
9. Privacy 24% WEB USERS SHARE EVERYTHING
50% in India, Indonesia and China
50% of Y GENERATION SHARE DATA & LOCATION for MONEY
‘Cause they think their data will be public anyway
9. Privacy BASIC PROFILE
ANONYMOUS USER
DEFINE NO GO ZONE
NO CLOUD UPLOAD
PRIOR CONSENT
OPEN PROFILE IMPROVE RANKING IMPROVE FEES MORE SELLS
FACE BLURRED
10. Revenue Model
SUBSCRIPTION
SELL IMAGES
EDITORIAL use / standard COMMERCIAL
Royalty free / multiple users / no exclusivity / high resolution / worldwide & permanent
80 - 150 € / month for 20 images
8 € / image
EXTENDED COMMERCIAL
Print over 250.000 copies or TV use / Use on product or item
1.000 € / month for 20 images
100 € / image
ENGAGE
Engage with a community of clients Connect with them / chat, discussion group / mission to produce specific images /create permanent alert
2.000 € to 5.000 € / mission
User will receive 33 to 50% of the price paid (depending on ranking and profile) Price level is lower than Mobile stock and higher than micro stock (direct reach, access remote areas)
11. Landing pages
CUSTOMERS test Search: geolocalization + time enough ? Finance : maximum cost of subscription/image ? Engage : most effective way to use pic ?
USERS test Privacy : prior consent or blurred face ? Finance : minimum income for a pic. Sell ? Play : how to make geolocalization fun ?
12. Ad Campaigns
AFRICA
FRANCE
Launched a Facebook + Instagram Campaign 5 days / 35€ each Offering to « download » the App Redirection on registeration form
in 7 english speaking countries of the continent
+ Belgium, Quebec, Monaco,..
AFRICA 127.000
METRICS
REACH people that saw the Ad
12.000
RESULTS clicks to download
3,21%
CTR click through rate
0,003 €
CPC cost per « download » click
FRANCE 31.000 1.250
1,91% 0,02 €
13. Board of advisors
Vincent Florant
Ex Head Digital in Liberation newspaper Digital sales Resp. at YellowCorner
Fran Arechaga Founder & CEO of Nubelo.com OK / waiting formal agreement
Pascal Bourbon Founder of French Tech Barcelona A2B early stage venture Capital
Axel Serena Founder of Vittalia.com Investor in 3 capital Funds
Enric Sole Founded SIT MOBIL digital marketing Sillicon Valley based. OK / waiting formal agreement
Daniel Broche Founder of Dicounteo.com E-commerce manager Boulanger
JM Severino CEO I&P Africa invest. Fund Ex Director French Dev. Agency OK / waiting formal agreement
14. Early testeurs … & adopters ? Media
Dev. Agencies / NGO
#1 woman magazine in Italy.
Beta testing for Customer web platform in Spain + user mobile App Worldwide Availability of images in North Africa is extremely poor. We would love to receive relevant images through the Draagu community. » B. Tuncer
We always need new images from remote areas. Draagu would be the opportunity to get them fast and cheap» A. Cabaret / Head of Europ
6 regional newspapers 1,3 millin readers daily
Beta testing for Customer web platform (Image acquisition/ mission) « 15 minutes to find Places in Indonesia where David Bowie have been… Draagu would be perfect for this” E. Mirabelli / picture editor MC Italy
14. The founder
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JOAN BARDELETTI
PHOTOJOURNALIST & ENGINEER
for 10 years. Work with best media. World Press Photo Master’s degree from best universities in France (Centrale) and Italy (Politecnico)
LAUNCHED 2 MEDIA COMPANIES
A visual content production + a drone company 500 k€ cumulated yearly revenue
WORKED AS FINANCE CONSULTANT
2000-2005 for the best european banks
GUESS WHAT ?
Multicultural teams lead & project management
Speak 4 languages. Like to get it done. Simple guy
http://draaguform.squarespace.com