DRAAGU INVESTOR PITCHDECK / APRIL25

Joan Bardeletti, CEO

joanbardeletti@gmail.com / +34 664 76 25 08 / www.draagu.com

WE PROVIDE A DIRECT ACCESS TO PEOPLE UNPUBLISHED MOBILE IMAGES

2. the pain SOCIAL NETWORKS

1.200.000.000.000 images shot every year worldwide

10%

Difficult to identify & retrieve images manage privacy & copyrights

IMAGE STOCKS

0,07%

less in developing countries many images are stagged

2. the pain BRANDS NEED TO ENGAGE WITH CUSTOMERS

their IMAGES are perfect for that

‌. BUT User Generated Contents providers are EXPENSIVE

They do NOT allow a DIRECT access to the people

3. What we offer / USERS

MAKE MONEY

selling images they forgot in their smartphone

PLAY

when taking pictures

no tagging, no caption no server upload NO EFFORT

INTERACT with people who already shot images from where you are

3. What we offer / CUSTOMERS

ACCESS UNDISCLOSED IMAGES ENGAGE DIRECTLY

not avalaible anywhere else with a one stop tool

with wide crowd segmented in communities through their images and location

4. Market value

SMARTPHONE USERS

2 B. 65%

worldwide 46% penetration

users outside North America & Europe

90%

high speed data coverage in 2020

640

images in mobile on average

4. Market value

GLOBAL

image stock market

$3B MICRO

image stock

$850M +250%

low price images amateur & pro upload on server

2009 to 2015

stable 1 actor : 25% of market (Getty) multiple consolidation & new actors

MOBILE

Image stock

$50M 3Y

App & marketplace Pro photographers High quality

Launched in 2012 50M. Images

5. Why we are different

MICRO

MOBILE

image stock

Image stock Shoot images wih your mobile

Shoot wih your camera / mobile

#

Edit / tag / caption your images

#

Upload your image on server / App

Sell your images (well maybe‌)

Sell your images

6. How it works 1. USER download FREE App

2. App tag ALL images shot by mobile

# #

3. Tags go in the cloud. Image stay in the phone

# #

4. CUSTOMER enter Image search criterias on web plateform

5. ALERT on mobile when MATCH

6. How it works Customer SEE submitted images watermarked

choose images and PAY user

YES: user has 5 minutes to submit 5 best images

NO : images STAY in mobile UNDISCLOSED

DOWNLOAD image full resolution

Š

receive image COPYRIGHTS

Customer

user

LOOKING GOOD

Image search by a customer

LOOKING GOOD

LOOKING GOOD

a user receive an ALERT for an image match

a user interact with the community that shot images nearby in the past

LOOKING GOOD

7. Competitors Micro Image stock

Mobile Image stock

UGC Marketing Olapic / Curalate / NeonFacets / Sparkle

Eyeem / Snapwire / Twenty20

40 to 60 M. PICTURES 50 to 5.000 K. photographers

78% of B2C companies used UGC in Marketing in 2015

40 to 60 M. PICTURES 500 K. photographers

Fotolia ACQUIRED for $800.M

Olapic : $ 400. M revenue

$ 35M. FUNDRAISED

Started in 2008

Started in 2010

Started in 2012

Fotolia / Istockphoto / shutterstock

App Marketplace users content

+

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App Marketplace users content

++

+

+++

App Marketplace users content

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+++

++

7. Competitors

STRONG focus on SHARING / MARKETPLACE

Shutterstock Eyeem Fotolia

SMALL focus on MOBILE APP

Microcstock Pro & amateur : large community Limited use of App

STRONG focus on MOBILE APP

Snapwire Mobile stock Only Pro : small community / western countries App driven business

Getty

Historical actors Only Pro : small community Almost no use of App

Twenty20

AFP

Wire agency Mobile image stock

SMALL focus on SHARING / MARKETPLACE

Micro image stock Size indicates image volume stocked

traditional image stock

8. Competitive advantages PRIVACY anonymous users / prior consent

1

STOP TOOL

to contact / retrieve / pay

GEO / TIME SEARCH find what was shot when and where

ON SOCIAL NETWORKS

SIMPLE Download App : image on the market

DIRECT REACH Active position: engage w. communities

CHEAP Citizen not Pro. No intermediary

COVERAGE reach developing countries rural areas

MORE TRUE 1 user : 640 un-stagged images

ON MICRO STOCKS

ON MOBILE STOCKS

9. Privacy a problem ?

24% WEB USERS SHARE EVERYTHING

50% in India, Indonesia and China

50% of Y GENERATION SHARE DATA & LOCATION for MONEY

‘Cause they think their data will be public anyway

PRIOR CONSENT ANONYMOUS USER NO CLOUD UPLOAD DEFINE NO GO ZONE

Images stay in your phone until you sell

10. Revenue Model SUBSCRIPTION

SELL IMAGES

EDITORIAL use / standard COMMERCIAL

Royalty free / multiple users / no exclusivity / high resolution / worldwide & permanent

80 - 150 € / month for 20 images

8 € / image

EXTENDED COMMERCIAL

Print over 250.000 copies or TV use / Use on product or item

1.000 € / month for 20 images

100 € / image

MISSION

Engage with a community of users through their pictures

1.000 € to 5.000 € / mission

User will receive 33 to 50% of the price paid

11. Landing pages

CUSTOMERS test Search: geolocalization + time enough ?

Finance : maximum cost of subscription/image ?

Engage : most effective way to use pic ?

USERS test Privacy : prior consent or blurred face ?

Finance : minimum income for a pic. Sell ?

Play : how to make geolocalization fun ?

2 CAMPAIGNS Facebook

Instagram AFRICA

in 7 english speaking countries

FRANCE

+ Belgium, Quebec, Monaco,..

AFRICA 98.000

METRICS in 5 days

REACH people that saw the Ad

FRANCE 29.000

7.000

RESULTS clicks to download

1.100

7%

CTR click through rate

3,8%

0,004€

CPC cost per « download » click

0,02€

Francisco Arechaga Enric Sole

- Founder of Nubelo.com : Spain largest marketplace for freelancing services - Partner of babytraveling.com / socialdiabetes.com / deskidea.com

- Founder of Sit mobile : #1 spanish speaking countries in digital marketing - VP america of Soprano design / based in Silicon valley

is followed by

Daniel Broche JM. Severino

Founder of Discounteo.com : pure internet B2C player - CEO of I&P : # 1 french investing fund for AFRICAN SMEs - ex Director of French Agency for Development

12. The founder

+

JOAN BARDELETTI

PHOTOJOURNALIST & ENGINEER

for 10 years. Work with best media. World Press Photo Master’s degree from best universities in France (Centrale) and Italy (Politecnico)

LAUNCHED 2 MEDIA COMPANIES

A visual content production + a drone company 500 k€ cumulated yearly revenue

WORKED AS FINANCE CONSULTANT

2000-2005 for the best european banks

GUESS WHAT ?

Multicultural teams lead & project management

Speak 4 languages. Like to get it done. Simple guy

REGISTER to be a BETA TESTER http://draaguform.squarespace.com

13. Thank you

Looking for a FULL STACK DEVELOPER … and FUNDING !