JMEA National Manufacturers' Month 2021 E-Magazine

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JMEA E-MAGAZINE DEC 2021

A Message from

The Governor General

His Excellency The Most Honourable Sir Patrick Allen ON, GCMG, CD, KSt.J

building whilst positioning Jamaica as a competitive force on the world stage. It is for this reason, that I am heartened to celebrate National Manufacturers’ Month with the Jamaica Manufacturers and Exporters Association (JMEA) under the theme, ‘Manufacturing: A key Pillar in Building a Sustainable Brand, Jamaica’.

ous economic challenges of shortages, supply/demand disparities and trade route disruptions we must actively redouble our efforts to create an export-led economy. This goal requires us to retool, change business models, seek out economic diversity and value-added developments to effectively mitigate the challenges and respond to demands.

Borne from the rich legacies of the Jamaica Manufacturers Association (JMA) and the Jamaica Exporters Association (JEA), the organization has done a remarkable work of bolstering the industry through advocacy, strategic partnerships, export services, research, capacity building, and access to finance. These efforts, coupled with your initiatives of the “Buy Jamaican, Build Jamaica” Campaign, the biennial Expo Jamaica and Jamaica International Exhibition (JIE), further echo your commitment to highlighting brand Jamaica both locally and internationally. “Produce local, export Global”, aptly embodies the strategy for Jamaica’s sustenance and growth, if we are to build a sustainable brand.

Though the road ahead will pose its difficulties, your vision of “becoming the driving force for the productive sectors to advance a thriving manufacturing and export-led economy” will undoubtedly allow your continued success. As you convert your biennial trade show to a virtual product, I extend my well wishes and congratulations on this staging. It is a timely reminder of our versatility, ingenuity and gumption which will serve to inspire others. Together, we must demonstrate that it is not beyond us to address our own challenges, simply by using what is right with Jamaica to fix what is wrong with it.

Manufacturing has been a key pillar in Jamaica’s socio-economic development In an era marked by the restrictions of for decades, playing its role in nation the Covid-19 pandemic and the numer- Happy Manufacturers’ Month!

From our Farm

to your

Table

We are delighted to introduce our Bammy in new Resealable Bags! Our bammy is made from cassava grown by small farmers across the island as well as our own Rainforest Farms. It is processed at our state-of-the-art cassava processing facility and transformed into our iconic bammy, offering you a taste of Jamaica in every bite.


JMEA E-MAGAZINE DEC 2021

The JMEA has over the years grasped opportunities to position itself for innovation and sustainable growth. Indeed, the Association has so far, done a commendable job through lobbying efforts to increase production and earnings to remain relevant in these changing times, to maintain lives and livelihoods and recover stronger from COVID-19.

A Message from

The Prime Minister

The Most Honourable Andrew Holness ON, PC, MP

The Jamaica Manufacturers and Exporters Association (JMEA) has served as the voice of exporters, manufacturers, service providers, micro, small and medium enterprises (MSMEs), advocating for the sectors as a stakeholder in national development. The merger of the Jamaica Manufacturers’ Association and the Jamaica Exporters’ Association, has allowed for a wider national and international influence. Indeed, the results of such a merger have resulted in a more effective, holistic representation and application of greater benefits to the overall membership and industry. In that regard, the Government extends gratitude to the JMEA for its stellar contribution to the economy through its economic and sustainable development efforts.

As a major driving force for wealth creation and sustainability, the Jamaica Manufacturing and Export sectors contributes 9.2% of Jamaica’s Gross Domestic Product and employs approximately 72,600 people. I am therefore pleased to extend greetings to all stakeholders of the JMEA, as you celebrate National Manufacturers’ Month. As the world grapples with the COVID-19 pandemic, organisations like JMEA must maintain and increase production and visibility, and drive growth by revolutionising how business is conducted to continue providing vital support to the industry and the country. The JMEA has joined the Government’s position in balancing lives and livelihoods through strategic partnerships, export services, research, capacity building, and access to finance. The best innovators are those who change their tactics and reinvent themselves to compete globally. With Government policies in place to retain export jobs, earn foreign exchange, and contribute to rebuilding Jamaica, we are confident that the country’s manufacturing industry will adapt

to global changes. Indeed, Jamaica will recover stronger and become the place of choice to live, work, raise families and do business. I am proud that the JMEA has embodied the words of its motto, “Produce Local, Export Global”, to strengthen its member companies and sectors through representation, services, support, offering improved access to finance and equity through partnerships, and the leveraging of networks. I must also commend the leadership and staff for the strategic expertise used to guide JMEA and exporters at large to expand their global footprint by venturing into unchartered territories during these unprecedented times. The Government applauds the JMEA for its continuous commitment to promoting brand Jamaica which the Association has done locally and internationally through the “Buy Jamaican, Build Jamaica” campaign, Expo Jamaica and Jamaica International Exhibition and other initiatives. There is no doubt that the JMEA has contributed significantly to the growth and sustainability of Jamaican businesses. As the JMEA celebrates National Manufacturers’ month under the theme, ‘Manufacturing: A key pillar in building a sustainable brand Jamaica,” I encourage all stakeholders to continue improving the country’s competitiveness in the global marketplace, as you position yourselves to grasp opportunities that will come as the world diversifies.

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JMEA E-MAGAZINE DEC 2021

A Message from

The Leader of the Opposition

The JMEA and its members have demonstrated the strength of the organization and the manufacturing sector, particularly during the onset of the Covid-19 pandemic when the supply of essential inputs was threatened. The fallout in global logistics continues to impact the availability and costs of imports and exports. I applaud the tremendous work of the JMEA in responding to these challenges, and acknowledge the courageous responses of your members, their employees, management and staff. It has been a time when flexibility and adaptability have been essential to business survival.

As we look to the future, it is anticipated that there will be growing demand for goods and services produced responsibly, as the world increasingly grapples with the existential threats of global warming and climate change. I encourage our manufacturers to adapt and embrace business processes which generate lower carbon emissions, focusing on sustainability to assure future survival and profitability. I wish you all well in the year ahead, and hope that global supply chains stabilize quickly as the world adapts to the changes in consumption patterns that have emerged from the pandemic.

Having successfully overcome what On behalf of the entire Opposition, I we hope has been the worst of the wish you a Happy National Manufaceconomic fallout from the pandemic, turers’ Month 2021! the manufacturing sector will need to Mark Golding focus on rebuilding and ensuring that M.P. their businesses are able to withstand This month, we celebrate as National future shocks. The lessons of the past Manufacturers’ Month. It is with great year must be reflected in the adoption pleasure that I join the Jamaica Man- of new processes, technologies and ufacturers and Exporters Association evolving best practices to achieve high levels of resilience. (JMEA) in this celebration.


JMEA E-MAGAZINE DEC 2021

A Message from

The Minister of Investment Industry and Commerce

The Honourable Audley Shaw CD, M.P.

As we pause to celebrate National Manufacturers’ Month under the theme “Manufacturing: A Key Pillar in Building a Sustainable Brand Jamaica,” I must acknowledge the positive contribution made by the Jamaica Manufacturers and Exporters Association (JMEA), to our manufacturing sector which has proved to be one of the most resilient sectors of our economy, despite the impact of the COVID-19 pandemic.

medium enterprises (MSMEs); and providing vital support to your members and the industry through advocacy, strategic partnerships, export services, research, capacity building, and access to finance.

and maintain a positive impact on employment, capital investment and our Gross Domestic Product (GDP), through the employment of approximately 72,600 persons and the contribution of 9.2% to our GDP.

Despite the challenges of the COVID-19 pandemic which have negatively impacted the productivity within the sector, and resulted in the fall in demand for products, limited access to public transportation, and increased employee absenteeism due to mandatory isolation – the Manufacturing sector has remained buoyant.

I would especially like to commend the organization for its steadfast work and tireless contributions through public private partnerships and particularly the strategic partnership with the AgroInvestment Corporation aimed at connecting farmers with producers and the collaborations with my Ministry and others resulting in the development of the National Five – Year Manufacturing Growth Strategy for Jamaica and the promotion of the need for innovation within the sector, which has augured well for the sector through your continued support. With your contributions, the Manufacturing sector: A Key Pillar in Building a Sustainable Brand Jamaica, has proven itself as a sustainable element of the Jamaican economy and we are committed to continuing our collaborative works to overcome the challenges together and enabling the recovery of our economy through a stronger manufacturing sector.

According to the PIOJ the Jamaican economy grew by 12.9 per cent for April to June 2021 when compared to the similar period in 2020. This was primarily due to positive performances in both the Services and Goods-Producing industries. The Services Industry grew by 14.0 per cent, while the Goods-Producing Industry grew by 7.8 per cent. This is no surprise as Manufacturing has been a long-standing contributor to the socio-economic landscape of Jamaica, fueling employment, attracting capital investments and earning foreign exchange. This positive outcome reflects the resilience of our Manufacturing sector and the successful implementation of the JMEAs strategy, to fortify the Jamaican economy by renewing and reenergizing our manufacturing sector to propel the country on a path to recovery.

It is clear that with additional support and our continued collaborative efforts, the Manufacturing sector can supersede its current performance metrics and attain the goal of contributing $81 billion to the Jamaican economy by 2025. As the Minister of Industry, Investment and Commerce I The Ministry of Industry, Investment pledge the continued support of this and Commerce commends the JMEA’s Thank you to the management and Ministry to the work of the JMEA work as one of Jamaica’s leading in- staff, executive officers, and the mem- and the Manufacturing sector and dustry associations, serving as the bers of the JMEA. Your tireless efforts, we look forward to the full recovery voice of exporters, manufacturers, input and assistance have enabled and growth of the sector in the foreservice providers, micro, small and the manufacturing sector to hold firm seeable future.

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hand sanitizers and toiletries. These essential service providers were on the frontline of the fight against the Pandemic, and deserve the plaudits along with those in the health sector, such as our doctors, nurses and other medical workers.

A Message from

The Shadow Minister Industry, INVESTMENT and Global Logistics

G. Anthony Hylton CD., M.P.

National Manufacturer’s Month October 2021, marks a milestone celebration in the existence of the JMEA as its membership and leadership continues to play a heroic role in the fight against COVID-19. The lockdown measures and social distancing protocols imposed by governments around the world, initially created panic in the population as basic items were either short in supply or fast becoming unavailable to the general public. The agility of the manufacturing sector in Jamaica was demonstrated as members of the sector pivoted and reconfigured their operations to meet the basic needs of the Jamaican population in providing critical food items,

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In the post-Pandemic period the challenge for survival of small and medium sized entrepreneurs in the manufacturing sector, has been aggravated by disruptions in the supply chains, both local and global. This has manifested itself in significant delays being experienced by shippers of finished goods, component parts and raw materials, along with elevated prices of these goods and services as a result of increased freight rates and the unavailability of transport capacity. Costpush inflation has resulted in higher prices for our consumers and unsustainably high shipping rates charged to producers.

in the tourism related purchases from manufacturers, large and small. Another of the trends likely to benefit the manufacturing sector locally is “near-shoring”, whereby foreign firms wishing to invest in a shortened supply chain for goods destined to hemispheric markets, including the US, Canada and Latin America, are likely to find Jamaica’s geostrategic location particularly attractive. Among the lessons learned from COVID-19 is that the shorter the supply chain the more manageable the risk of disruption.

On the supply-side, the increasing adoption of Industry 4.0 technologies has the potential to revolutionize manufacturing through the use of digital technology, such as artificial intelligence (AI) and the Internet-of-things (IOT), as well as machine learning. These technologies have brought about significant innovations and ensured greater efficiencies in manufacturing processes through predicFor those manufacturers, distributors tive maintenance and data analytics, and retailers of goods who are able which saves downtime and significant to survive the ravages of COVID-19 costs thus helping the sustainability, and the BOJ’s pre-emptive action in growth and competitiveness of busiincreasing the policy interest rate, nesses. better days are ahead. Projections are that by the third quarter of 2022 Additionally, the digital economy has the supply chain bottlenecks that are ushered in the ‘green economy’ and the primary source of the immediate makes possible the technologies that problems will recede. Both global and limit carbon emission and reduce domestic demand is anticipated to waste in the manufacturing process. rise across industries. Automation is increasingly changing the nature of the workplace and The improved buoyancy in the tour- seems set to increase its role in smart ism sector is likely to be a source of manufacturing. increased demand for goods and services in the Jamaican market place. The early adoption of these technologies The manufacturing sector is expected will enable our businesses to not only to benefit from the increased spend in survive COVID-19, but to remain comthe tourism sector, as the sector seeks petitive and enjoy sustainable growth to rebound to pre-COVID-19 levels to the benefit of stakeholders, including when it enjoyed an increasing share consumers and shareholders alike.


JMEA E-MAGAZINE DEC 2021

A Message from

The President of the JMEA

John Mahfood In a time such as this, when Jamaica and the rest of the world continues to confront the COVID-19 pandemic, the Jamaica Manufacturers and Exporters Association (JMEA) remains resolute and committed to promoting Brand Jamaica, both locally and internationally. This year’s celebration of National Manufacturer’s Month under the theme, ‘Manufacturing: A Key Pillar in Building a Sustainable Brand Jamaica,’ presents an opportunity to not only take stock of the challenges facing the manufacturing industry and identify innovative solutions, but to also position this thriving industry to accelerate our journey towards a more sustainable future for Jamaica. Over the past year, the manufacturing sector continued to feel the impacts of the pandemic due to reduced opening hours, a fall in demand for products, limited access to public transportation, ‘No Movement Days’ as well as increased employee absenteeism due to mandatory isolation, just to name a few. Despite these challenges, the manufacturing sector has not been rendered unproductive. In fact, the goods-producing industry has remained particularly resilient throughout this period as there has been a

higher estimated output as COVID-19 Manufacturing, which would be made available across all tertiary and voregulations become more relaxed. cational training institutions. A reinAs we seek to build back better and vigoration of partnerships with the stronger, I must commend the Gov- Ministry of Education and the Heart ernment of Jamaica (GOJ) for its stew- Trust NSTA will also be important. ardship throughout this pandemic and for its inclusive approach to achieving To foster a path of recovery for a Susnational recovery by allowing JMEA tainable Brand Jamaica, we must also and its stakeholders the opportunity incorporate innovation strategies. The to be contributors to key discussions. Manufacturing Growth Strategy poLast year, the JMEA had a voice in the sitions innovation as the future for national plans for recovery as a mem- an upward trending manufacturing ber of the Sub-Committee on Man- sector. This is supported by the need ufacturing and Export of the GOJ’s to transition from basic manufacturCOVID-19 Economic Recovery Task ing to technology-based, value-added Force. We hope that the practical rec- production as part of industrial transommendations contained in the task formation. report will form part of our recovery Fellow Manufacturers, if Jamaica is to strategies in the coming months. recover from this economic crisis, the The JMEA also lauds the efforts of our productive sector will have to play a manufacturers who have remained pivotal role in this process. It is imsteadfast in the face of these un- portant that we not only regain but paralleled and unprecedented times. surpass the pre-Covid-19 trajectory The Manufacturing Sector has indeed with targeted support of the sector. proven itself as a sustainable element of the Jamaican economy. We believe The JMEA remains committed to this that fortifying our economy by renew- cause by providing the representaing and reenergizing our manufactur- tion, support and networks that you ing sector will propel the country on need to ensure that this industry creates sustainable growth for Jamaica a path of recovery. and quality jobs for Jamaicans. In order to tap into the growing potential of this multidimensional in- We are indeed a people that exude dustry, the JMEA advocated for the great strength, resilience and bolddevelopment of the sector through a ness. As we build back, let us harness joint collaboration with our govern- the true potential of the manufacment partners in the roll out of the turing industry and make it the key National Five-Year Manufacturing pillar in building a sustainable brand Growth Strategy for Jamaica, aimed Jamaica. Let us join forces in using at achieving $81 billion annually in this industry to create a secure and manufacturing output by 2025. This sustainable future for all Jamaicans! collaborative effort is built on the concept of public-private partnership—a model which has become increasingly important during the pandemic and a strategy that will bolster the contribution of the manufacturing industry to the national economy. At the JMEA, we recognise that a strong manufacturing sector creates a clear path toward economic prosperity. We therefore reiterate the need to boost manufacturing in Jamaica by enhancing workforce productivity. This will necessitate the development of an Apprenticeship Programme for 7


JMEA E-MAGAZINE DEC 2021

INVEST IN THE

PRIMARY INDUSTriES

JAMICA INVEST IN Contributed By: Agro-Investment Corporation

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only to potable water for the survival of humankind. In rural areas, agriculture is an important activity, which assures access to both food and a source of income. A report by the World Bank (2019) indicated that food imports in Jamaica were equivalent to 18.2%. This places the country in the 101st position worldwide in terms of dependency on food imports. Doubling agricultural production, therefore, would improve Jamaica’s food security and help to reduce the island’s current $900 million food import bill. According to the Jamaica Gleaner, 20% of imports could be substituted by domestic output, with the potential for added inflows of $1.7 million to the local agriculture and Agro-processing sectors, while saving precious foreign exchange dollars.

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he last decade has seen agriculture re-emerging on top of the national agenda. Historically, agriculture has been recognised as being important to reducing poverty and promoting rural development. However, there is growing recognition that the effects of agricultural policies and programs go beyond the direct benefit to rural livelihoods. The sector has strong linkages with the rest of the economy, and this is one of the most powerful ways in which it aids economic growth and supports nation building. When agriculture grows, so does the economy in general, speeding up the reduction of rural and urban poverty. As such, investment in the sector is essential if agriculture is to fulfil its vital function of contributing to economic development, poverty reduction and food security. Agriculture plays a crucial role in the local economy to the extent that money is transferred from urban to rural areas for the provision of food, products, and in some instances, employment. Additionally, the global financial crisis, coupled with the current food crisis and the evolving fuel crisis, have led countries once again to pay close attention to agriculture’s potential to provide some degree of social and economic stability in periods of economic stress. Research has shown that growth in agriculture alone can have significant positive effects on reducing the levels of poverty through both direct and indirect impacts (Mellor; Valdez and William). Agriculture can provide formal and informal employment for those with both adequate and limited education, and in other developing countries agriculture has proved to be a sustainable avenue for poverty-stricken households to generate an income. Employment, in agriculture, in Jamaica was reported at 15.69% in 2020, according to the World Bank collection of development indicators. This potential role of agriculture in reducing poverty is particularly important when the incidence of poverty in rural areas of Jamaica is 15.3%, 1.55 times higher than the national average. The role of the agricultural sector is also fundamental for food security because food is second in importance

Finally, there is growing recognition of intangible, and yet to be estimated, benefits of agriculture. This refers to the positive contributions that it can make to conserving natural resources, the environment, and biodiversity, adjusting and responding to certain problems of a global nature such as climate change, and desertification, developing social capital, preserving community life, and maintaining ecosystems. In conclusion, it should be clear that agricultural investments by domestic and foreign investors can generate a wide range of benefits such as higher productivity, increased food availability, employment creation, poverty reduction, technology transfer and access to capital and markets. The agricultural sector is central to the national growth and development process and should be paramount to Jamaica’s future and requires massive investment to ensure viability of secondary industries such as manufacturing.

The agricultural sector is central to the national growth and development process and should be paramount to Jamaica’s future. 9


Contributed By: The Technical Staff of the Anti-dumping and Subsidies Commission

JMEA E-MAGAZINE DEC 2021

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he long-term economic interest of Jamaica is best served by preserving a diverse economic base in which our domestic industries are able to thrive and Manufacturing is a priority. Manufacturing plays a key role in job creation, economic growth and investment. Jamaica’s experience during the COVID-19 pandemic has illuminated the continued need for a robust manufacturing sector. In the face of hoarding of supplies by some of our trading partners and wide scale breakdown in global supply chains, leading to shortages of goods across the world, our manufacturers supplied needed goods to our local market and in some cases, even boosted their exports. This resilience would not have been possible without policies that support our manufacturing sector, through agencies such as the Anti-dumping and Subsidies Commission (ADSC or Commission). The ADSC defends the local goods-producing industries against unfair trade practices through the use of trade remedies. In 2021, the Anti-dumping and Subsidies Commission marks 21 years of helping to level the field for our local industries, allowing them to effectively compete with imports. In response to the precipitous fall in tariff rates in the 1980s and 1990s as a result of trade liberalisation, sales in Jamaica of manufactured imports soared. Imports gained significant market share at the expense of producers in Jamaica. Over the same period, contribution to GDP from the sector declined steeply, under the onslaught of sometimes, unfairly traded imports. Manufacturers in Jamaica appealed to the Government for help in the face of the threats to this small open economy. The Anti-dumping and Subsidies Commission was forged as an important tool by which our manufacturers could reinforce their ability to meet the

challenges of globalisation and to utilise the remedies agreed by WTO Members against products that are dumped, subsidised or entering Jamaica in increased volumes, thus injuring Jamaican brands of the same or similar products. The Commission is an important strategic response by the Government to the critical need to manage international trade. Its role is unique. It determines measures to be applied by the Jamaica Customs Agency to specified imported goods, to defend manufacturing and agricultural producers for a prescribed period. The mandate of the Commission is (i) administering the Trade Remedies regime in Jamaica, (ii) conducting investigations and making determinations based on complaints received on behalf of industry of allegedly dumped or subsidised imports or significant increases in imports (iii) providing industry training, consultation and public education to build the capacity of industry to understand and utilise trade remedies; and (iv) conducting research and data analysis. Affirmative determinations on behalf of the affected domestic industry have been issued in 70% of investigations completed by the ADSC, sending a powerful message to potential offenders and creating a deterrent to harmful unfair trading practices. The Commission is now collaborating with the Ministry of Industry, Investment and Commerce under the National Manufacturing Growth Strategy to establish an Industry Help Desk to help industries to file trade remedy complaints. The Commission encourages members of the manufacturing and agricultural sectors to contact us if unfairly traded or surges in imports are affecting your business.





JMEA E-MAGAZINE DEC 2021

KEY FEATURES IN BUILDING A

RESILIENT SUPPLY CHAIN SYSTEM Contributed By: Gordon Foote of bSMARTe, a Member of the JMEA

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f you understand the complexity of your Logistics and Supply Chain Operation environment and its Management, then you should also realize that inherent RISKs are not all based on your own participation or internal activities. The fact is, there are many areas of Supply Chain RISK that can impact business overall performance, competitiveness, and results.

Your attention, knowledge and understanding on identifying these areas of RISK will enhance your overall understanding of the Making (Supply Chain), Moving (Logistics), and Management (Operations) of your business Supply Chain. To the extent that you can take actions or develop strategies to avoid these RISKs, will allow you to impact on the Building of a Resilient Supply Chain System.

Through the special economic zone regime we now have the capacity to build out our Manufacturing. Logistics is now used widely in the business sector, particularly by companies in the manufacturing sectors, to refer to how resources are handled for making products and moved along the supply chain. Typical areas of management focus include the overseeing and management of inventory by arranging for appropriate transportation and adequate storage for the inventory. Poor logistics management will ultimately lead to untimely deliveries, failure to meet the needs of clientele, and ultimately causes the business to suffer. Two frameworks that can provide intelligence and guidance for development of your own Resilient Supply Chain Network, are from the consulting firms of Deloitte and Boston Consulting Group, both shared below. The Deloitte framework proports that with the requisite Governance Structure and key enablers in place (People, Continued on Page 17

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RESILIENT SUPPLY CHAIN Continued from Page 14

Process and Technologies), “a resilient supply chain, devoid of critical vulnerabilities, is able to withstand many dynamic and simultaneous risks”. Four framework pillars are highlighted as important towards positive impact on resilience, including:

• • • •

Visibility Flexibility Collaboration Control

The BCG framework, highlights Six Pillars of Supply Chain Resilience in their framework, including: 1. Redesigning the Global Network 2. Setting New Parameters for Supply Chain Buffers 3. Proactively Managing Suppliers 4. Managing the Multi-enterprise Supply Chain 5. Actively Managing End-to-End Risk 6. Planning Based on Anticipation, Simulation, and Scenarios A practical and workable framework for the enablement of our local Manufacturing, guided by the above 2 frameworks, is a prerequisite to defining new resilience strategies. This will enable companies to better understand their exposure, vulnerabilities, and potential losses, and will help pinpoint where redundan-

cies and buffers are most likely to yield benefits that justify the costs. Success in establishing real-world resilience will be rewarded with smoother, more resilient supply chain operations in the face of both normal volatility and severe disruptions. To create a common understanding of our participation, contributions, and impact, we need to:

1. Establish and resource a Governance structure to create an achievable action plan and agreed framework 2. Identify, document, and measure the Supply Chain Challenges, Risks and Impact 3. Prioritize and quantify areas of most significant risks, measure any improvements 4. Use the right tools and appropriate Digitization Strategies to innovate technology into the solution 5. Keep a local and international focus towards driving and enabling efficiencies for import/ export

The time to act is now through the COVID turmoil, where it is easier for us to make strategic changes to impact the international view on our capabilities during this challenging period in response to the many issues facing current supply chains in this downturn. Jamaica is strategically located, already plays a significant role in Shipping and has many enabling trade agreements. Through the special economic zone regime currently being implemented to serve the markets, we now have the capacity to build out our Manufacturing.

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PHOTOVOLTAICS: A Bright Future in Jamaica’s Economy Contributed By: The Jamaica Energy Resilience Alliance

T Solar energy is one of the cheapest and fastest growing electricity sources in the world 18

he global pandemic has resulted in a variety of health, social, and economic challenges in Jamaica and around the globe. Yet, the latest quarterly data from April to June 2021 released by the Planning Institute of Jamaica provides room for optimism. Economic growth was strong in all sectors, and manufacturing grew 3.1%. Another positive trend is the growth of the renewable energy industry, including solar photovoltaic (PV) and PV plus battery storage (PV+) systems. While smallscale systems at Jamaican businesses are relatively new, these technologies help businesses save money, stabilize power supply, and reduce

carbon emissions. Renewable energy also offers businesses additional cost savings. Solar energy is one of the cheapest and fastest growing electricity sources in the world (IEA 2020). PV systems can be installed directly on commercial properties and designed according to electricity use. Beyond cost savings, on-site systems smooth out disruptions in power supply. Currently, Jamaica’s centralized energy infrastructure and dependence on imported fuels makes the sector vulnerable to natural disasters. Improving the resilience of Jamaica’s energy sector is therefore critical to the long-term welfare and safety of Jamaica’s businesses and residents. PV+ battery storage systems can also


JMEA E-MAGAZINE DEC 2021

provide cost savings and additional resiliency during power outages. Solar energy offers an opportunity to reduce greenhouse gas emissions. The 26th Annual UN Climate Change Conference- (COP26) scheduled for November 2021, highlights the urgency of the climate crises, of which people around the world are increasingly conscious. To combat these concerns and bolster this opportunity, the United States Agency for International Development (USAID) and the Jamaica Energy Resilience Alliance (JERA)* have partnered to co-fund the three-year “Strengthening Energy Sector Resilience in Jamaica” project to accelerate the adoption of distributed solar photovoltaics for energy resilience in Jamaica. Under the project, JERA offers informational workshops and one-on-one support to Jamaican businesses to better understand PV/PV+ systems, assess their business benefits, navigate the regulatory and installation processes, and access financing.

As part of the project, JERA conducted a PV/PV+ customer awareness survey with Jamaican businesses. A large majority of respondents in the manufacturing sector expressed interest in installing solar (87%) and solar plus storage systems (70%). Respondents cited concerns over electricity costs, dependence on fossil fuels, and greenhouse gas emissions. They also expressed uncertainty on how to begin the process of designing, installation, and financing a solar system, while accounting for other business concerns. JERA plans to launch an Awareness campaign to engage the hotel and manufacturing sector provide business owners with resources to enable them to make informed decisions. The signs are promising for continued economic recovery. As one of the largest industries in the country, the manufacturing sector can take leadership on energy innovation, bolstering the

economy in a sustainable way. By adopting renewable energy technology and innovative solutions, businesses can realize financial gains, ensure preparedness for future uncertainties, and play a positive role in addressing climate change. *JERA is led by The Cadmus Group LLC (Cadmus), an international consultancy focusing on energy, climate change, water, transportation, and emergency preparedness. JERA’s solar energy developer partners, WRB and Wigton/Xergy, have together 50 million USD in investment funds available to support PV/PV+ project implementation in Jamaica.


JMEA E-MAGAZINE DEC 2021

IN A TIME OF CRISIS: FROM BRICKS TO CLICKS

Contributed By: The Jamaica Business Development Corporation

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here were many buzz words and phrases in 2020, with the words ‘pivot’ and ‘e-commerce’ often used in the same sentence when referring to how businesses would adjust and remain afloat during the pandemic, which threatened to obliterate instore shopping as we knew it. While some companies had already made the transition, many were caught off guard scrambling to make the critical shift from bricks to clicks.

sell on the internet. This also has its benefits such as the convenience of shopping 24 hours a day, the ability to make price comparisons without walking or driving from store to store, immediate access to a wider variety, no pressure, less crowds, and so on. The shift to ecommerce was imminent pre-covid, as data showed where traditional brick and mortar stores globally were either closing or suffering under the tension of declined revenue due to the success of online stores like Amazon.

Ecommerce is a business model which allows persons to buy and

There are companies which had found the sweet spot through mul-

Structuring Your E-Commerce Approach

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Generating Sales

tichannel and omnichannel retailing, offering customers a variety of options to business whether online or face-to-face. It is a form of retailing which can be daunting for some entrepreneurs who see it as a yeoman’s task, especially in a crisis. Chief Executive Officer of Mobile Edge Solutions and JBDC 2019 B.O.S.S Man of the Year, Leighton Campbell, outlines 10 things you need to know to successfully move your business online. Campbell outlines the 10 under 3 major headers as follows:

Automating the Business

}} Model your online business to match offline operations.

}} Generate leads.

}} Automate your communication.

}} Execute the sale.

}} Keep customers coming back.

}} Design your website to sell.

}} Collect your money.

}} Manage online operations.

}} Choose your platform.

}} Fulfil orders and ship.


JMEA E-MAGAZINE DEC 2021

According to Campbell, one of the main things to consider when launching an e-commerce site, is to ensure that it replicates the offline business, giving customers the same experience all around. As such, the website should not only provide information about the company, but an avenue to make a purchase. “Customers typically do one of four things: sign-up online, order online, book online or request a quote. You should position yourself to take advantage of at least one of these,” he explained.

Some of the most effective ways to generate leads is to use a website as the main source of contact When developing a website, persons may choose a free platform, do it themselves or pay a professional developer. Campbell advises that there can be challenges if the site is too basic or too complex. “WordPress is loved by me simply because it gives customers the ability to start with a basic product and then add as you go”. Some of the most effective ways to generate leads is to use the website as the main source of contact, as well as to use ‘call to action’ buttons which visitors will see the moment they log on to the website. Once the customers

have absorbed the offer, the structure must be in place to facilitate the sale. Payment methods for customers may include cash on delivery, direct bank transfer, cheque payments, PayPal, as well as local options made available through financial institutions. While there are options such as curb side pickup and postal services, delivery allows you to maximise customer experience. In the absence of in-person interaction, automation is key to ensuring that customers can communicate and conduct transactions on an ongoing

basis. These include automated receipts, invoices, shipping confirmations, responses for quotations, etc. Managing online operations with persons behind the business is more crucial than setting up the e-commerce site. The saying goes “never waste a good crisis”. The year 2020 plunged many brick and mortar businesses into crisis mode. However, it also provided an exciting opportunity to evolve from bricks to clicks.

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JMEA E-MAGAZINE DEC 2021

EFFORTS Component 2 of Phase 3 of the Plastic Ban Contributed By: The Jamaica Manufacturers and Exporters Association

anuary 1, 2021, was the official date for the commencement of component 2 of phase 3 of the plastic ban i.e., the transition of plastic straws affixed to juice boxes and drink pouches to alternative straws (i.e., paper straws), however due to lobbying efforts by the JMEA to the Ministry of Housing, Urban Renewal Environment & Climate Change (MHURECC), an extension was granted until June 30, 2021. The JMEA’s concerns were as follows: •

The need to continue exports of products with plastic straws to countries that do not have a similar legislation and the need for a mechanism to be put in place to allow for the importation of the plastic straws for re-exports.

Additional time was required to transition from plastic straws to alternative straws.

How the Jamaica Customs Agency (JCA) would handle imported products with plastic straws at the ports. • The lack of adequate human resources for monitoring of these products by the National Compliance and

22

Regulatory Authority (NCRA) which has been a concern. MHURECC granted three (3) months extension until September 30, 2021 and advised that discussions would take place at the level of the Technical Working Group (TWG) which comprises of persons from the Ministry of Housing, Urban Renewal, Environment and Climate Change (MHURECC), National Environment and Planning Agency (NEPA), NCRA, JCA and Ministry of Industry, Investment and Commerce (MIIC). As at September 30, 2021, all JMEA Stakeholders acknowledged that they had adequate stocks of alternative straws and were ready to do the transition, however there were still major issues with item # 1 above. This was subsequently sent to the Attorney General’s Chambers and an extension was granted to October 31, 2021. The JMEA has been advised that a submission has to be made to cabinet as The Trade Act (Plastic Packaging Prohibition Order 2018) has to be amended.

An extension was granted until June 30, 2021 due to lobbying efforts by the JMEA



JMEA E-MAGAZINE DEC 2021

05

KEY

THat will Boost Manufacturing Contributed By: Ministry of Industry, Investment and Commerce The manufacturing sector is important to the Jamaican Economy and has been identified by the Government of Jamaica (GoJ), as a priority and a key area for growth based on the many possibilities that exist with innovation, new product development, product diversification and value-addition, industry and value-chain development. The GoJ has developed legislations, policies, incentives and has entered into regional and global trade agreements that are favorable to Jamaican manufactured products providing access to preferential markets. The following are the Top Five National Key Developments which are expected to Boost Manufacturing: Continued on Page 27

24

1. National Five-Year Manufacturing Growth Strategy for Jamaica In 2020, the Ministry partnered with the Jamaica Manufacturers and Exporters Association and JAMPRO to develop the 5-Year Growth Strategy for the Manufacturing Sector. The strategy proposes five strategic initiatives which include inter alia, affordable and innovative financing options, provision of suitable factory space and digitization of the MSMEs within the sector.

2. Modernization of Jamaica’s Secured Transactions Regime (STR) In a bid to deepen Jamaica’s STR to increase access to finance for MSMEs via movable asset based lending, the Ministry in 2020, partnered with the International Finance Corporation (IFC) and the JMEA to conduct a market assessment on “Secondary Markets for Movable Assets in the Jamaica Manufacturing Sector”. The study sought to identify the most common types of moveable collateral available in the manufacturing sector, and to understand their prima-




JMEA E-MAGAZINE DEC 2021

ry and secondary markets. The Ministry is currently working on designing and establishing an efficient, comprehensive and central electronic marketplace that can facilitate the trade of multiple types of movable assets and bring a mass of buyers and sellers together to allow for a greater level of trade in movable assets. It is expected that the establishment and operationalization of the e-commerce secondary market platform (in conjunction with the Security Interest in Property Act (SIPPA) and the Collateral Registry) will help to address the financing gaps by increasing the availability of credit to MSMEs and reducing the cost of credit.

3. Innovative Financing Tools, Mechanisms and Lines of Credit In June 2021, the Ministry launched a J$675 million concessionary loan programme for productive MSMEs. The loan facility is being offered through the National Import-Export Bank (EXIM) in partnership with the Jamaica National Small Business Loan (JNSBL) at an affordable rate of interest of 4.75 Additionally, the Ministry of Finance and the Public Service (MoFPS) has also partnered with the DBJ in September 2021 to launch the SERVE Jamaica Programme, which will provide J$3 billion in financing support for MSMEs affected by the COVID-19 Pandemic. Of

the $3 billion, J$1 billion is assigned to capitalize MSME Go-Digital loans to support investments in software and digital technologies to increase their resilience while the remaining J$2 billion will capitalize MSME recovery loans for working capital support, loan refinancing and broad expansion of credit to the MSME sector.

MSMEs who participate in the manufacturing sector can access and benefit from concessions and fiscal incentives under the SEZ Act.

KEY DEVELOPMENTS Continued from Page 24

4. Craft Policy The National Craft Policy under the theme “Preserving Culture. Promoting Craft” was developed in partnership by the Ministry of Agriculture and Fisheries (MoAF), The Ministry of Tourism, The Jamaica Business Development Corporation and the Ministry of Culture, Gender, Entertainment and Sports and launched in July 2020. The craft industry is a key-subsector under the manufacturing sector which is positioned to be integral to the promotion of Brand Jamaica overseas.

5. The Establishment of Special Economic Zones The GoJ has, through the Jamaica Special Economic Zone Authority, developed a framework for the establishment of SEZs in Jamaica.

The manufacturing sector has been identified by the GoJ as a priority and a key area for growth. 27


JMEA E-MAGAZINE DEC 2021

Advocacy: Representation made to Government on matters impacting manufacturers and exporters. Several major incentives have been achieved including duty- free imports on raw materials. Access to Finance through Partnerships: Access to finance A Profile of the

through partnerships with the financial sector, private equity schemes and grant funding.

Market Research & Export Services: Research and prepara-

and Exporters Association (JMEA) Welcome to the JMEA!

28

tion of market profiles to assist with penetrating and securing new markets as well as services that assist our members with navigating the export landscape.

JMEA/FedEx Discount Programme: Allows members of the Association to access a minimum 40% and maximum 50% discount on FedEx services for importing and exporting of goods.

Standards and Quality: Assistance with implementing and acquiring required local and international standards through JMEA’s partnership with the Bureau of Standards Jamaica (BSJ). Members receive a 20-25% discount.

he Jamaica Manufacturers and Exporters Association (JMEA) is an amalgamation of the then Jamaica Manufacturers’ Association (JMA) and the Jamaica Exporters’ Association (JEA) 1n 2018 and is the largest Association in Jamaica representing the productive sectors involved in manufacturing, primary production and the provision of services for the domestic and export markets. The JMEA continues to be the leading voice for manufacturers and exporters and remains resolute in its pursuit to advance the conditions in which the productive sector operates and promote Jamaican brands both locally and internationally.

port substitution and exports of quality products and services. The JMEA understands that export-led growth turns economies around and by thinking differently, through branding, linkages, selling beyond traditional markets and developing other innovative ways of promoting local products and services, export growth and profit are achievable. Still not a member? Do not sit on the sidelines. We will help you expand your market reach from domestic to international spheres. Become a part of our extensive network and let us help take your business across borders.

Trade Opportunities: The provision of several platforms to promote members’ products locally and overseas including our flagship biennial Expo Jamaica and Jamaica International Expo (JIE), the Buy Jamaican… Build Jamaica Campaign and trade missions.

Our members have continued to be brand ambassadors for Jamaica through product innovation, im-

The experienced JMEA directors and staff provide unmatched support and services in the areas such as:

Capacity Building: Through regular internal and external seminars and workshops.

Business Development: Ser-

vices/capacity building through the Voucher for Technical Assistance Programme (VTA) in partnership with the Development Bank of Jamaica (DBJ).


JMEA E-MAGAZINE DEC 2021

Mentorship: The provision of mentorship coaching for micro, small and medium-sized businesses.

Linkages: Tourism and distributive trade networking and business opportunities through linkage events and partnerships, for e.g. Speed Networking and Christmas in July. Incentives: Assistance with acquiring manufacturing and agricultural incentives.

Advertising Opportunities:

Advertising through our email blast, newspaper supplement, newsletter, website, social media pages, year planner and other activities.

Industry Information: Information provided on industry events and trends through emails, bulletins, membership meetings and research papers.

Business Operations: Guidance on starting and operating a manufacturing and or export business.

OVER 400 MEMBERS STRONG, AND YOU CAN BE A MEMBER TOO!

JOIN TODAY in 5 Easy Steps

1. Call our office at 876922-8880-3 or email us at jmea@jmea.org to request registration form. 2. Pay initial subscription fee, calculated upon receipt of your application. 3. After the fee is paid, your application will be presented to the Board of Directors for approval at its meeting, held monthly. 4. Approved applicants will be notified, pending a site visit to business/factory location. 5. New members are presented with a Membership Certificate and a New Member’s Package

containing valuable information, including a complete list of incentives and benefits.

Contact Details: 922-8880-3 / 922-8869 jmea@jmea.org www.jmea.org thejmea_ thejmea_ JMEALimited

We represent exporters and manufacturers in the following sectors: µµ Mining and Quarry µµ Agriculture, Forestry and Fishing • • •

µµ µµ µµ µµ µµ

Crops and Animal Forestry and Logging Fishing and Aquaculture

Electricity, Gas and Petroleum Information and Communication Arts and Entertainment Professional Services Manufacturing • • • • • • • • • • •

Food and Tobacco Products Beverages Textile, Apparel and Leather Products Wood and Furniture Products Printing and Paper Products Packaging Products Chemical and Pharmaceuticals Products Rubber and Plastic Products Mineral and Metal Products Electrical, Electronics & Optical Products Other Manufactured Products

29


JMEA E-MAGAZINE DEC 2021

Digital TransformationTips from An Expert Digital Transformation is the adoption of technology to digitize your business model, innovate, improve efficiency and create value. Recommendations:

Digitize your business model to innovate, improve efficiency & create value. 30

ÆÆ A balanced approach- as more jobs are automated, invest in digital skills development, training and a recruitment strategy aligned with your future digital business. Case in pointautomakers have invested heavily in software as their new source of competitive advantage and as such, have sought to recruit more automotive software developers. ÆÆ Think outside the box. Walmart was forced to charter vessels to mitigate product delays. ÆÆ Partner with a Digital Supply Chain solutions provider such as One Network, E2Open or Kinaxis.

LAUNCHES NEW WEBSITE The JMEA recently launched its newly redesigned website. The brand-new website offers visitors a more comprehensive understanding of JMEA’s values to the Productive Sectors locally. The new website provides an enhanced digital experience for users seeking information on local manufacturing and export businesses, becoming a member and access to the membership directory housing over four hundred (400) active JMEA members. In keeping with JMEA’s promise to be the voice for manufacturers and exporters locally, we have ensured information is accessible and paired with a clean design, easier access to resources and improved functionality. Visitors to the new website will receive detailed information about local manufacturing and export organizations, insight on benefits of becoming a JMEA member, calendar of events within the sector and exposure opportunities for their businesses. The website also provides the opportunity for companies to advertise and promote their brands. We are excited and invite you to explore the new website at http://www.jmea.org


JMEA E-MAGAZINE DEC 2021

Converging Digital Transformation Sustainability in Manufacturing In the last eighteen months, many companies in Jamaica have faced a turbulent environment with no easy escape route in sight. In the same vein, the need for sustainable manufacturing became just as urgent. Approaches:

Tips to achieve Digital Transformation that’s LEAN

Follow the Data Energy insights and analytics tools track energy consumption and evaluate performance. With Machine Learning technology, they generate unique KPIs and insights, enhancing plant productivity and competitiveness.

Consider Robotics The use of robotics can move humans out of harm’s way and lower the chance of errors to reduce waste.

Prioritize staff training While the impressive tech is paramount in digital transformation, so are the people. Your staff should be ready to leverage new technology in the plant and interpret and leverage data.

It’s never been more important for manufacturers and exporters to optimize their processes for waste elimination and sustainable value delivery to customers. Lagging behind with idle time, underutilized talent, excess inventory and inefficient processes could quickly fossilize your business. . Here are five tips to optimize your digital transformation process:

1. 2. 3.

Don’t just evolve your IT systems, Revolutionize them. Deliver value with refined systems that prioritise user engagement. Harness dataanalytics and data science to recruit and retain the best talent.

4. 5.

Counteract the sources of waste with real-time and relevant information.

Reduce riske x p o s u r e with business intelligence systems.

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JMEA E-MAGAZINE DEC 2021

Contributed By: Go Global

J

amaica is party to multiple Trade Agreements. A regional trade agreement (RTA) is a treaty - with trade as its principal focus - between two (bilateral) or more (multilateral) trade partners that defines the rules of trade for all the signatory countries. Jamaica is a party to agreements such as:

ÊÊ The World Trade Organization (WTO) Most Favoured Nation (MFN) ÊÊ UNCTAD Generalized System of Preferences (GSP) ÊÊ The Caribbean Basin Initiative (CBI) Duty Free Access to the US market ÊÊ The Commonwealth Caribbean/Canada Trade Agreement (CARIBCAN) Duty Free Access to the Canadian Market ÊÊ CARICOM Single Market (CSM) Duty Free Treatment ÊÊ The CARICOM Bilateral Agreements ÊÊ PetroCaribe Trade Compensation Mechanism ÊÊ The CARIFORUM/EU Economic Partnership Agreement (EPA) These RTAs have been increasing significantly since the 1990s, with around 28 being in force in 1990 to around 360 in 2021 leading to what is described as a “spaghetti bowl” of arrangements. Continued on Page 35

32



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The basic premise behind these is to allow for greater market access on preferential terms between the Parties. However, as has become apparent, membership in these RTAs does not guarantee market penetration or effective market entry. This raises the issue of underutilization of these trade arrangements and an enquiry into the causes of this. This article aims to identify some of the possible causes that traders and policy makers have identified.

Taking advantage, that is, utilising the opportunities created by greater market access, involves a number of other considerations. In respect of regulations, most Agreements recognize the autonomy of the Member to institute measures for specific reasons, so long as they are not more restrictive than necessary or are disguised restrictions on trade. Trade Partners do have a great degree of latitude to regulate their borders and their markets.

Once the Agreements are in place, traders have to be made aware of the opportunities. Additionally, outside of tariffs, there may be other barriers to trade, such as Sanitary and Phytosan-

There are also other issues such as domestic supply side constraints that may prevent traders from taking advantage of the greater market access negotiated under these agreements. Some trade agreements are

itary (SPS) and Technical Barriers to Trade (TBT). As tariffs are reduced there is a tendency to see an increase in these Non-Tariff Barriers (NTBs). Additionally, there will be competition from other countries.

in the form of “Trade and Development” Agreements that seek to, in some way, recognize these capacity issues and the asymmetries that may be present in the relationship between Parties.

TRADE RELATIONS Continued from Page 32

Another important aspect of taking advantage of opportunities presented under these arrangements, could possibly be referred to as “trade facilitation issues”. These may present in the form of difficulties at the borders, customs clearance issues, as well as in terms of challenges with the movement of goods, which also impose direct costs and indirect costs and affect the competitiveness of the export product. These costs are often overlooked, and they should not be, as they have implications not only for imports but also exports, and critically affect a firms supply chain decisions. Maritime connectivity is also an issue regionally and extra-regionally, given the quantities and the frequency of calls. While Trade Agreements grant greater market access, it is important to recognize that, as experience has shown, that this is not automatic. There are many other variables to consider, not only tariff barriers. Additionally, the preferences are no longer a main part of the trade landscape with their erosion through increased multilateralization and reciprocity. The other issues that cause underutilization therefore must squarely be addressed, not least of which are sensitization, capacity issues, regulatory and legal reforms, as well as the conduciveness of the policy and economic environment, and competitiveness for manufacturers and exporters.

35


JMEA E-MAGAZINE DEC 2021

EXPERIENCE THAT IS

Y R T N E L A N R A jOU Contributed By: mber of JMEA. Mark Dennis of Sashpet, a Me

use or meaning to me rd “pivot” had very little wo the o, ag rs yea ple cou at of course would d in basketball games. Th use en oft m ter a of e outsid w become a buzz word vid-19 pandemic. It has no Co the of se cau be e ng cha just their strategy in en forced to change or ad be ve ha ny ma as ess sin in bu our reason for pivoting cided to pivot. However, de o als We . ble via ain ncy into our company. order to rem , it was to also build resilie ble via ain rem to t jus n was more tha pursue her dreams of job as a veterinarian to me l-ti ful r he t lef e wif – focused on proIn 2016, my natural dog and cat treats ally alit qu h hig of nd taste that always had building a bra while still having a great h alt he ir the ing ost bo spend the next four tecting and joined her, and we would n soo I re. mo for ck ba alth in Jamaica. By them coming e synonymous with pet he com be s ha t tha nd bra a well-established and years building rted; we had become a sta ns ow kd loc the e for market. The first set early 2020, be al dog treats for the local tur na allof er tur fac nu n to close, markets respected ma March 2020, borders bega in d rte sta s few cur d an r sales managed to reof lockdowns y hit negative growth. Ou ntr cou the d an et, mm also began to realize began to plu climbed significantly. We ts cos r ou t bu y, ad ste y or three great products main relativel was. Manufacturing two l de mo ess sin bu r ou d decided to pivot, and how expose t not good enough. So we jus is ) ica ma (Ja t rke ma for a single pivot quickly. s, we: In the space of four month

A

amazon

an Amazon d te a re C Æ Æ nt which seller accou a c c es s has given us f buyers to millions o orld. across the w

36

l a r u t a N ll A

d a n ew ÆÆ Develope will brand that l) a n io it d d (a new line of r u o t n e s re rep ming and o ro g l ra u t a all-n r products fo pampering nd horses. dogs, cats a on Continued

Page 39




JMEA E-MAGAZINE DEC 2021

S T C U D O R P W E N

NEW BRAND

ed, we develop , d n ra b w e is n line of allw e n a Æ Æ U n d e r th n o f f s signed o ts and horse a c , tested, and s g o d r poos fo se natural sham ny pet with a coat. The l ch a e to the loca s – pretty mu a le re r fo t will re se his year and t s h a m p o os a r e b m e v o arly N . market by e March 2022 y b n o z a m A be listed on The range of emotions we went through and continue to go through during this transition are very similar to that of starting a new business venture. Mainly excitement and optimism mixed with some trepidation. The main difference of course is that this time we have experience, a developed market (of pet owners), and an established support network and infrastructure that we have built over time. This has made the process a whole lot easier, smoother, and quicker. Our biggest challenge in fact was deciding what areas or products to pivot to. It ultimately came down to sticking as close

JOURNAL ENTRY Continued from Page 36

ional ing on addit k r o w d te r ÆÆ Sta cts to come u d ro p l ra u t all-na 2 for local 2 0 2 in m a onstre n markets. o z a m A d n a

as possible to our core, which is all-natural products that promote pet health. That way, even though we are now working with a new brand and new products in new markets, it still all feels like familiar territory. At the moment, it is way too early to tell how effective and successful our pivot has been. We are confident however, that it has achieved our goal of increased viability and resiliency for future shocks: a critical goal that will enable us to continue our commitment of excellence to our employees, shareholders and most importantly our customers and their pets.



JMEA E-MAGAZINE DEC 2021

QA

National Manufacturers Month

interview with a DIANNE

BLAKE BENNET

General Manager - Salada Foods Jamaica Limited

Q. How long have you been in manufacturing?

TALK

A. I have worked in manufacturing for the past 9 years. 3 years as sales and marketing manager for Industrial Chemical Company (Salt Factory) and the last 6 years at Salada Foods Jamaica Limited of which 5½ years has been in the capacity of General Manager.

change, made contribution to GDP, and provided well needed jobs was when I fell in love.

Q. Share with us one fun

fact about your company or brand?

A. That Jamaica Mountain Peak 2g sachet instant coffee is called One Cup.

Q. What inspired you? Q. To who/what do you attriA. My arrival at Industrial Chemi- bute your accomplishments cal Company opened my eyes to the joy of seeing something moved from practically nothing to a finished product that I then had the opportunity to sell, not that this was my only understanding of manufacturing as to me the simplest manufacturing process was making hamburgers. My realization or rather the connection of the dots in my mind was how manufacturing in my own country helped the economy and that this brought well needed foreign ex-

in the manufacturing industry?

A. I have had some great bosses Lynden Nugent, Jerome Miles and Brian Jardim who shared their knowledge and insight into manufacturing with me and remain mentors. My team at Salada has been a solid rock in providing support, they have challenged me and in so doing there has been mutual success. 41


JMEA E-MAGAZINE DEC 2021

Q. What would you say is

portance of having global quality standard certification.

Q. What is your version of a one the major challenges great weekend? Q. What would you say you have faced in manufacA. A weekend on the beach with a makes a successful manu- good book, preferably in Portland. turing? A. The lack of support from Govern- facturer? Q. What mantra or philosoment with the implementation of a A. Consistency and utilizing the cess on agricultural produce, coffee, knowledge gained from every mis- phy do you live by? ginger, and turmeric to name a few, which the country does not produce adequate supplies of. These inefficiencies manifest in uncompetitive prices and result in imports being cheaper than locally manufactured products. This inequity is crippling to the manufacturing/ agro processing sector.

step.

Q. What impact do you hope

A. To always be true to myself and to treat others fairly.

to further make within the Q. What advice would you Jamaican Manufacturing give to the younger generasector? tion?

A.

To use indigenous products to expand nutraceutical manufacturing.

Q. What would you say is the

A. Capitalize on the advancement

of technology and use this to make Jamaica the manufacturing capital of the Caribbean.

major difference between Q. What is one key area of manufacturing in Jamaica focus that will push the Jamaican manufacturing sec- Q. What advice would you now versus the past? give to women who might A. Today’s manufacturers have tor forward? be scared to enter the field learnt from the past that reinvesting A. Growth of exports. of manufacturing? profits for retooling is important to longevity and an imperative in gaining operational efficiency which is an ingredient necessary for today’s competitive global marketplace. Another major difference is the im-

I believe women are specially Q. What are your goals out- A. made for manufacturing as it re-

side of work?

A. I have two; to grow spiritually, and

social work especially with children.

quires tenacity a quality innate to our being and therefore more women should to jump in. Continued on Page 45

Capitalize on the advancement of technology and use this to make Jamaica the manufacturing capital of the Caribbean. 42


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JMEA E-MAGAZINE DEC 2021

The fearless and never ending challenge to take on the demands of the times. Using Technology, our Customer-centric approach and ability to provide more than print, but solutions to our clients ALL attribute to our accomplishments in Manufacturing.

Q. What would you say is

interview with a ROGER

BROWN

Managing Director - The Herald (Printers) Limited

Q. How long have you been in manufacturing?

A. The Herald Ltd has been providing Communication Collateral to Several Industries in Jamaica and the Caribbean for over 99 YEARS!! Originally founded in 1922, The Herald Ltd has provided print solutions with services and technology which evolved over the years. With focus on adding value and bolstering relationships, we relish in our history and look forward to further evolution. Q. What inspired you to start your business? A. The Business was inspired by a partnership in 1922 to acquire The Temple of Fashion, at 83 King Street with all the machinery and furnishings. The Business evolved through Letterpress and later moved to present location at 43 East Street, where we transitioned into Offset and Digital Printing Services over the next few decades. In 1978, Mr. Kenneth Brown, inspired by the technology and opportunities in the industry acquired The Herald Ltd and laid the

platform for the family owned entity to be one of the BEST companies in the Caribbean. We have always been inspired by “Passion for Fashion in Print” from our roots.

one the major challenges you have faced in manufacturing?

A. Access to “accessible” Capital has been one of the Major challenges, as this particular Industry is Capital Intensive. The ROI hence is a little longer than other opportunities, however the scaling and ability to ADD to product lines and develop new opportunities and Business lines is INFINITE. To get the support needed from traditional Institutions, over the years has been one of the many hurdles. Q. What would you say is

the major difference between Q. Share with us one fun manufacturing in Jamaica fact about your company or now versus the past? A. Well, as we have been in the brand?

A.

The Herald Ltd was known to print/publish many Newspapers/ Newsletters from 1922-2000, however was NOT the publisher for the now defunct Herald Newspaper. A common misconception, as the brand has withstood the test of time, unlike the late Newspaper that was last produced under the UGI Group of Companies over two (2) decades ago. We Offer Magazines, Brochures and still produce Newsletters, in print and digitally as well as many other printed collaterals.

Q. To who/what do you attri-

bute your accomplishments in the manufacturing industry?

business for almost a CENTURY, we have seen the evolution of Market Demand and the evolution of processes, which has had tremendous differences. As an example, a label or Branded Packaging for an item which use to take 3-4 weeks to produce now only takes a couple hours. Also, these labels can now be integrated with QR codes which can track and collect data, use Variable data for personalization and campaigns which can be developed digitally and Specific quantities that decades ago, were not even conceivable, much less possible.

Q. What would you say makes a successful manufacturer?

A. A constant LOVE and Passion for A. A successful Manufacturer is one what we DO. We love the relationship we have had with our clients and Valued stakeholders. The commitment and loyalty of our STAFF.

that LOVES what they do and takes tremendous Pride in the products and services the offer. Their appetite is insatiable as it relates to always

45


JMEA E-MAGAZINE DEC 2021

being better, looking better and providing a better experience to the end user. It’s NOT only about the monetary component, but about focusing on the BRAND and customer experiences NOW and what is to come.

Q. What impact do you hope

to further make within the Jamaican Manufacturing sector?

A.

As the Global Market continues to develop and evolve, with the constant challenges facing the Present and Upcoming Generations, we would like to continue to leverage our experience and competencies to Keep ADDING VALUE in all the products we manufacture. From Décor in Home/Home Office and living Spaces, to the labels and packaging on the ever growing SKU lines in our kitchen cupboards ,to WIDE Open Spaces thru Wide Format Communications and Design. We want to ask, #CANYOURWALLSTALK and encourage clients to #getitdoneright

Q. What is one key area of

focus that will push the Jamaican manufacturing sector forward?

A. Jamaica has always been heavily

leveraged in Hospitality and Tourism. As such, Manufacturers that focus on the development of this industry will see the Sector moving forward as a result as it remains the greatest contributor to the country’s GDP. Hopefully, we can see agriculture as an industry on the rise and as such, Manufacturing that supports the needs around it can also push the sector forward, as food demand grows globally, it remains an untapped opportunity.

Q. What are your goals outside of work? A. Goals outside of Work have Always, been FAMILY related. At Herald, being a family owned business, the sense and values of Family are embedded. Quality time, enjoying the wonderful experiences of this

beautiful island and its rich culture is always high on the Agenda outside of work. A great business is always one that affords you the greatest resource-TIME.

Q. What is your version of a great weekend?

A. My version always entails a beach, great food, great friends and family and lots of laughter. Creating the best of memories and experiences, whilst enjoying God’s Natural Beauty. Q. What mantra or philosophy do you live by?

A. TRUST GOD. GIVE THANKS. BE INTENTIONAL. ALWAYS HAVE AN ATTITUDE OF GRATTITUDE. Q. What advice would you give to the younger generation? A. Usually, Nothing that comes easy

lasts; and nothing that lasts comes Easy. Never GIVE UP!

Continued on Page 48

Nothing that comes easy lasts; and nothing that lasts comes Easy. Never GIVE UP! 46


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me along my journey. I am indeed grateful to have them.

Q. What has been the greatest challenge experienced as a startup in manufacturing industry?

interview with a

A. I would say my greatest challenge thus far would be the cost and hassle of importing raw material into the country and trying to keep production costs low to provide the best quality products at an affordable cost.

Tiphanie

SMITH-MCLYNCH Chief Executive Officer - JTM Wholistic

Q. How long have you been in manufacturing?

A.

I have been in manufacturing since 2019 (2years).

Q. What inspired you to start your business? A.

Firstly, I am a Registered Nurse by training, and a former Medical Representative. However, I have always been deeply passionate about entrepreneurship, which I believe stems mainly from the influence of my parents, who are successful entrepreneurs. My father has always been self-employed, and growing up, I was very fascinated to learn how he built his business. In my teenage years, I became passionate about skincare, and using naturally derived products; I was also very intrigued with pursing Dermatology from a tender age. This passion for using natural products later influenced my decision to do a “big chop” in 2015. I was initially very unaware of how to take care of my natural hair and delving into finding healthy products made me fall in love with natural haircare. My son was also born with eczema, which I initially treated with a lot of pharmaceutical products. My efforts with using such products were unsuccessful. It eventually dawned

48

on me to try the natural products that I was already using for my own skin, such as Shea butter and Coconut oil (which I am in love with, to date). I decided to do a mixture using natural products for my son, which proved to be just what his skin needed. This event gave birth to my first product, the Whipped Moringa Butter. My son has never had a flair-up since then, and only uses the products I manufacture, as with the rest of my immediate family.

Q. Share with us one fun fact about your company or brand?

A. My brand name “Self Care @ Ti-

phanie’s “was inspired by the 1961 film “Breakfast at Tiffany’s” 😊

Q. To who/what do you attribute your accomplishments in the manufacturing industry?

A. I often say my accomplishments

are not mine, rather entirely to my creator who has blessed me with a skill and a passion that is positively impacting lives across the globe. Secondly, it wouldn’t be fair of me to not mention my family and close friends who have supported

Q. What has been the most rewarding experience as a startup in manufacturing?

A. I have to say the feedback I’ve gotten from my clients. It warms my heart each time a client expresses how they love what I’ve created and how it helps them. There is absolutely no greater feeling, knowing these 2 hands have created products that people genuinely love. Q. What would you say makes a successful manufacturer?

A.

A successful manufacturer is one who goes above and beyond to ensure the integrity of the products that leaves his/her factory, ensuring best manufacturing practices are adhered to and that has the customers best interest at heart.

Q. What impact do you hope

to further make within the Jamaican Manufacturing sector?

A. I want to inspire young entrepreneurs who are held by fear of the unknown to grow where they are planted. By this I mean that there are so many talented and skilled persons who are leaving our island in search of what they think is a better life (which may be a better choice for them depending on their situations). Continued on Page 50


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JMEA E-MAGAZINE DEC 2021

However, I truly believe that together we can grow, build, and export Jamaican-made products globally and whatever it is that I can do that is within my scope I am ready and willing to take that leap.

Q. What is one key area of

may just laugh after reading this. My goals currently are to walk the shore, to spend endless hours in the ocean, to catch beautiful sunsets, to try new food, to go on adventures with my wonderful kids and my husband and leave my footprints in the countries I’ve dreamt of visiting since I was a child.

focus that will push the Jamaican manufacturing secQ. What is your version of a tor forward? great weekend?

A.

I believe one key area would be to increase practical training (whether it be virtually or in person), partnering with the BSJ, for budding entrepreneurs so that they are more confident and educated on the processes of manufacturing to ensure safe, and effective products are being produced and marketed.

Q. What are your goals out-

side of work?

A. To be completely honest, this question took me awhile to answer. I must admit it, when you find what you truly love to do, you will overdo it (not the other way around). I am a workaholic, but outside of work I want to experience and make the most out of life with my loved ones. Life is such a precious commodity; the pandemic has really emphasized this for me and certainly for many others. Unlike a lot of females who may have the latest Gucci or MK item on their lists, I’m very simple and you

50

A. This is easy, cooking up a storm and having my siblings, parents, and grandparents over. Putting on a nice movie and relaxing together. Q. What mantra or philosophy do you live by?

A.

The Latin words; Carpe diem which means to seize the day. Growth never takes place while sitting in your comfort zone, so when I’m fearful about an opportunity that arises, I’m still going to take the plunge with confidence and butterflies bubbling in my stomach. A wise lady once taught me of that “Kairos moment” that is never to be taken slightly.

Q. What advice would you give to other Jamaicans with an idea for something they want to manufacturer but are unsure how to start?

A. Research, research, research. I cannot emphasize this enough. Throughout my tenure thus far in manufacturing I have received so many questions from entrepreneurs who are already manufacturing and selling their products, about the current formulas that they are using, on specific ingredients, amounts they should be using and so forth. What this simply tells me is that people are just diving into the industry in hopes of instantly reaching the end point (the money) and are not investing enough time in educating themselves and developing their skill set. Do not only fall in love with the end point, fall in love with the process and stages of reaching there. Invest in your craft. Do not be discouraged by a market that is seemingly saturated, but rather place your focus on bringing something diverse to the market and honing it. Finally, once you have the driving force and your “why” is clear, then the sky will no longer become your limit, however if you are uncertain maybe it isn’t the right time for you to begin. When you find that “why” let it become your greatest motivation, and whenever you feel like quitting, remember the reason you started.


JMEA E-MAGAZINE DEC 2021

A. To assist with realizing the value of the agro-processing industry and manufacturing overall Q. What is one key area of

focus that will push the Jamaican manufacturing sector forward?

A.

I would list marketing and distribution as together as one.

interview with aN

Q. What are your goals outside of work?

GLENWICK

A. My goals are to enjoy nature and to travel, especially around Jamaica.

CLARKE

Chief Executive Officer - GDF Clarke Bee Farm

Q. How long have you been

in manufacturing?

A.

Q. What is your version of a great weekend?

A. Chilling with friends and family my wife protests about so much hair growth!

Q. What mantra or philosophy do you live by?

I have been manufacturing for 10 years now.

Q. What has been the great- A. “Live your life and do your best”

tempts at recycle.

there is sometimes hesitancy.

est challenge experienced in manufacturing industry? Q. What advice would you Q. What inspired you to start A. I have a challenge accessing give to other youth in the your business? funding as a lot of what I do is new manufacturing industry? A. This business came out of my at- and different, so understandably,

Q. Share with us one fun fact Q. What has been the most

A.

it’s great to create and to build. In manufacturing, the sky’s the limit. Find it and do it.

rewarding experience as in A. This company allows me to think manufacturing?

about your company or brand?

outside the box and see what else is in the hive

A. Seeing the success of the products

Q. What would you say led

Q. To who/what do you attri- to the decision for you to in-

bute your accomplishments novate? in the manufacturing indus- A. The amazing world of the Bee. Beekeeping is a massive industry, try?

A.

I would definitely attribute my accomplishments thus far to my daughter. After numerous trips to the doctor, I wanted a new way to help her. With a lot of research and inputs by our physician, I was able to create the first product, which resulted in almost instantaneous improvement. Of course, my entire family and I use these products. Now

but it is very underutilized. Anther trained doctor once told me that just one of my products represents a $US 1-billion-dollar industry. And imagine, I have ten products!

Q. What impact do you hope

to further make within the Jamaican Manufacturing sector? 51



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