Zia's Pizza (Pilot PDF)

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Pitch Deck

Zia's Pizza 01

PROBLEM

List 3-5 problems your company observes and wants to solve.

Qualitysliceatanaffordableprice

Give a striking overview of the problem and explain it briefly.

Notake-awayfocussedwood-firedpizzashops

Elaborate on how this negatively impacts people and their experiences.

Leveragingthesociallandscape

Frame the problems effectively as it will set the stage of your entire pitch.

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THE UTOPIA

List 3-5 ways your company proposes to solve them.

AffordablePizza

Describe how you envision to solve the problems you previously shared.

Newtakeontheold italianway

Communicate big value conveniences and be truly straight forward.

Brisbaneis catchingupwith theculturalhubsof Australia

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Concept

A hole in the wall Wood-fired pizza joint servicing the local market. Well priced and designed to pump out good quality pizza’s. Takeaway focussed with Vespa’s zipping around with its own takeaway portal to cut-out 3PL delivery services. Priced to be the middle ground between pizza hut/ dominos market & fine-dining wood-fired pizza. Look to activate external revenue channels through thoughtful and marketed merch.

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Step 1

Making wood-fired pizza at a mates place.

Step 2

Pitch Deck

Step 3

Intro to Capital

Birth of Product or Service

A simple timeline on how your product or service came to be is a helpful way of visualizing your origin story. What frustrations or ideas led to this?

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TIMING

Marketstarter

There is a gap in the market for Zia's Pizza. If we establish the brand as a dominant force, the opportunity for sustainable & planned expansion is ideal for exponential brand & revenue growth.

Customerconnections

Understanding the trends that Covid has forced on the market (both customers & venues) by providing a frictionless customer experience from transcending social awareness of product to eating at home.

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TRACTION

Where is your company currently at? Visualize with a graph to highlight important developments.

Item1 Item2 Item3 Item4 Item5 40 30 20 10 0
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10guestdine-in 5kmfromShop
an unapparelled dine-in experience to 10 lucky guests each night. Daily delivery/ takeaway supported by the customers within 5km radius of shop. 08
TARGET MARKET Whoarethecustomersyouwanttocaterto?
Provide

10.6M Serviceable Obtainable Market (SOM)

Size the Market

Apply the two ways to size the markettop down or bottom up. Some sizing jargons are TAM, SAM, and SOM.

Density 6,804/sqm Population
8,063
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*insert logos*

*insert price points*

Indirect Competitors

Close by, Takeaway shops

Direct Competitors: Dominos, Pizza Hut, Crust, La Porchetta, Pizza Capers, Italian Restaurants etc.

TAKEAWAYCENTRICMODEL

Agoodpizzashouldbeexperiencedanywhereandeverywhere, whichiswhyweareadoptingatakeawaycentricmodelforour premiumwoodfiredpizzas.ThinkasifaDomino'sstoreand Grill'dstorehadababy.

SMALLSPACE,LESSRENT

Withatakeawaycentricmodel,thismeansthatwewillnotrequire thesameamountofspaceasatraditionalrestaurant.Ultimately, wewilljustneedadequateroomforapizzaoven,kitchenprep, servicecounterandwaitingarea.Which,asperourplanning, suggestssmallspaceswithlessrentareourprimarytargets.

Competitive Advantages

MERCHANDISEREVENUESTREAM

OuraimistomakeZia'samovementinit'sownright.Todothis wewanttobridgethegapbetweenfashionandfood,whichwillbe achievedthroughourmerchandising.Primarilyitalo-vintage inspiredpizzacapsandtee's,whilstalsodoingseasonalspecialties suchascandlesandwineglasses.

QUALITY&PRICE

Acompanywithstrongcompetitiveadvantagesarelikelyto surviveinthelongterm.

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CompetitorApproach 12

SOCIAL PRESENCE

How will you set your company from the competition?

Zia's will follow the trend of sleek minimalist marketing, content and design, which relates back to the romanticised pizza culture we believe in. The content will be characterised by our 'Zia', which is adapted from an old nonna with less traditional values towards love, sex and food. This will be the primary voice for behind our posts on major social media platforms such as Instagram and Facebook.

DELIVERY APPROACH

What's your path to reach your customers?

We aim to utilise a variety of touchpoints where the consumer will be able to interact with the business. This includes consistant use of call to action on Instagram and Facebook, whilst also optimising our SEO presence. Furthermore, we want to cultivate a strong local community relationship, which will involve returning to more traditional marketing approaches through a Zia's take on the old school pizza voucher.

Business or Revenue Model

Show the ways your company plans to make money.

Constant engagement with our customers

Quality product & service both online & in-store Effective Marketing Strategy
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Title Title Title

The Team

AlexPolbodetto
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Future Roadmap

What are your next steps and goals? How much support do you need from investors and what will it get you?

STEP 1 Q1 2020 PLAN NEXT 10 STORE LOCATIONS Q4 2020 LOOK TO OPEN SECOND STORE Q3 2020 OPEN STORE Q2 2020
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