CASE STUDY
Facebook Messenger Marketing
12-WEEK STRATEGY
Real Estate
Powered by Chatbot Agency
Levi Turner Director Bellarine Property
“Mike is the man! He and his team at The Chatbot Agency have taken care and systemised our social media strategy We are getting some huge results with affordable levels of investment from our vendors On average we are getting 15 appraisals and 4 new listings month directly from our Facebook campaigns”
'As of June 2021 we now have 3,556 subscribers collected through the chatbot since April 2020 of which 1,000 have told us they are homeowners'
STATS
In the current list we now have 3,556 subscribers collected in the chatbot since April 2020 of which 1,000 have told us they are homeowners Facebook is also providing a list of over 4,120 people to promote directly into Messenger for our Market Report Each Month
Other interesting stats from our monthly Market Report campaigns are; Homeowner Market Report Downloads;
End of May 187 from 199 re-engagements (18.7% of homeowners)
End of April 210 from 199 re-engagements (21% of homeowners)
End of March 174 from 209 re-engagements (17 4% of homeowners)
Over the period (April 2020-May 2021) we have had 295 people start to give details for appraisals
AD COST PERFORMANCE
LookingattheAdcosts,whileeveryoneoutthereisshoutingthatFacebookAds don’tworkandtheyarecostingalotmoreforclicks,ouradsaremoreorlessinline withcostsfromsameperiodlastyear.
Theonlycoststhathavegoneuparethecostperimpressionsobasedonthat,we knowthatadcostshavegoneup,whichalsomeansouraudiencesandtargetingis performingbetterthanthemarketaverage
WithregardstotheindustrybenchmarkaccordingtoWordstreamtheaveragefor RealEstateis;
Costperclick$1.81-comparedtoouraverageof$0.57 ·clickthrurate0 99%-comparedtoouraverageof2 49%
$2 $15 $1 $05 $0
25% 2% 15% 1% 05% 0% Click-throughRate CostPerClick
IndustryBenchmark RealEstateBots
IndustryBenchmark RealEstateBots
