Making the best of paid traffic

Making The Best Of Paid Traffic Have you ever bought paid traffic in order to get massive visitor numbers, such as redirected traffic or pop-up or exit traffic? I bet it didn't work out and you're not alone. You got masses of traffic, plenty of visitors but, unfortunately, no sales.

You have to be clear about these sorts of traffic and how you can use them. Think about what you're actually purchasing. It's people who view something on your website - and that's all. Let's say you spend a few dollars on getting thousands of people to your site. It seems like a great deal. But how many will really be interested in your website? Only a few will, and even they, like the rest, might only spend a few seconds there. If, for example, you spent $20 on the traffic and only 20 people linger at your website, in reality it's cost you $1 per viewer.

To get any benefit from this type of traffic you need to: first, get a bigger number to stay longer, and second, of those who stay longer get a bigger conversion rate to buyer or subscriber. You have to work on both.

Here are the actions to take: 1 Each traffic source should have a separate target page your sending them to. Create this specifically for one source. If you have ten sources, have ten different target pages. In other words, don't just send all the traffic to, for instance, the one sales page. They're going to have a lot of traffic, and an exact purpose different from your usual sales pages. Each individual target page will be the way into your website for the traffic you're sending there.

2 Remember you're receiving untargeted traffic, so each of these special pages must get the attention fast. It's purpose must be obvious straight away, otherwise visitors will leave at speed.

3 Here are two ways to get their attention straight away.

Make a big headline with part of it telling them to take an action. For example, in the gardening niche: GET ALL THE INFORMATION YOU NEED ON GROWING BIGGER, MORE SUCCULENT VEGETABLES: CLICK HERE! This might be in the middle of your page and that's all. They click the link and get to your usual sales page. This is targeted traffic as only those interested in the headline's statement will bother to click.

The other method is to use an opt in page, with a brief headline, and a line asking them to put their name and email address in order to get your freebie that's valuable to them, such as an email course on some aspect of the niche or topic.

By the way you can also read about how to develop an online business, and the place of traffic in it.