Frank Lloyd Wright: Architect (Career 1887-1959)
Power of the Brand
• 1,100+ Iconic Designs: a prolific output that shaped modern architecture
• 500+ Built | 432 Still Standing: enduring works across the globe
• Vast Creative Archive: drawings, writings, photography, and film
• Frank Lloyd Wright Foundation (1940): dedicated to preserving his legacy, including Taliesin (WI) and Taliesin West (AZ), his homes and studios
• Pioneering Licensing (1955): early design partnerships with Heritage Henredon, F. Schumacher, and Martin Senour Paints set the stage for a flourishing licensing program
• Legacy in Motion: a design heritage ready to inspire the next generation of products and partnerships
"The Greatest American Architect of All Time"
Frank Lloyd Wright’s design principles—harmony with nature, human-centered spaces, and bold form—remain a blueprint for today’s design trends. From architecture to products, his style is everywhere. Named the “greatest American architect of all time” by the American Institute of Architects, Wright continues to influence what’s next.
The Prairie Style
Open flow and strong horizontals driving connected, expansive living
The Natural House Usonian Style
Indoor/outdoor fusion influencing wellnessdriven spaces and products
Simple, modular, affordable design anticipating sustainable living for all
Textile Block Style Circles, Arcs, & Spirals
Pattern and repetition inspiring today’s surface design and material play
Bold geometry sparking sculptural forms in spaces and objects
Heurtley House, Frank Lloyd Wright, 1902. Photo credit Andrew Pielage. Taliesin West, Frank Lloyd Wright, 1938. Photo credit Andrew Pielage.
Pope-Leighey, Frank Lloyd Wright, 1938. Photo credit Andrew Pielage.
Ennis House, Frank Lloyd Wright, 1924. Photo credit Andrew Pielage.
S.C. Johnson Administrative Building, Frank Lloyd Wright, 1936 Photo credit Andrew Pielage.
Frank Lloyd Wright: Brand Statistics
Brand Awareness
• Unaided: 24% is the only architect people know (next best is 2%)
• For almost all, the only architect people know
• Aided awareness (name only): 52%
• Aided awareness with image of buildings/story: 72%
Popular awareness is par with Ralph Lauren, Martha Stewart (79%), better than Chanel (64%), Warhol (60%), Property Brothers (37%), Jonathan Adler (11%)
Brand Affinity
◦ Well-respected (80%)
◦ Appreciation of his work (68%)
◦ Purchase intent of licensed products (40%)
Glass Box Research® Brand Salience Study 2022
Consumer Demographics
Higher Level of Education
More likely to be 35-44 years old
More likely to be married/partnered
More likely to have children
Skews slightly more male vs. female
Licensing Frank Lloyd Wright
Designing for Now
• Studio Re-imagined: Channel the spirit of Wright’s collaborative workshop by engaging a global pool of creative talent, uniting diverse perspectives into a uniquely American vision of design
• Design as Education: Share Wright’s philosophy through storytelling, with contemporary designers interpreting his legacy into new, extraordinary works
• Beyond Replicas: Advance Wright’s principles of organic design in ways that speak to today’s culture and consumers
Licensing Partnership Examples
Brizo
Surya
Bulova
Epicurean
Levinsohn Textiles
Designtex
Licensing Partnership Examples
Linon Home
Media & Selected Press
400+
Pieces of Coverage
6.18B
Online Readership
7.45M
Print Circulation
75.6K
TV Audience
181K
Instagram Followers
Archival Inspiration
Trend Direction: Timeless Deco
Key Points
Timeless deco designs inspired by 1920s-30s architecture, with stepped forms and skyscraper structures
Precise repeating patterns, like
Trend Direction: Nature-led
Key Points
• Sun-baked, desert hues; neutrals and rich, warm grounding pigments
• Earthy and elemental patterns like marbling and bleeding
• Minimalist, organic silhouettes and raw, naturally weathered aesthetics
• Emphasis on natural structure of elements like veining and wood grain
• Materials: stone, wood, clay
Trend Direction: Modern Remix
Key Points
• Iconic, nostalgic and retro silhouettes remixed with a modern twist
• Rounded profiles, oversized shapes, checkerboard, stripes,
Trending Directions: Lighting
2026–2027
Archival Inspiration
Trend Direction: Timeless Deco
Key Points
Silhouettes and patterns from the 1920s-1930s
Streamlined curves, tiered structures, angular/faceted shapes, vertical lines
Graphic geometries, architectural influences, emphasized curves
Matte and gloss finishes
High-shine metal, ceramic, lacquer finishes
Trend Direction: Modern Remix
Key Points
• Reinvented heritage styles with minimalist, contemporary appeal
• Familiar fixture types imbued with heritage profiles– dome shapes, arcs, geometrics, sleek lines, and floating orbs
• Materials: ceramic, wood, paper, metal
Trend Direction: Fun-tility
Key Points
• Utilitarian products take on a sense of playfulness, merging joy and practicality
• Precise sculptural forms play with proportion and linear detailing
• High-octane hues applied to all or to key functional parts
• Lacquer-look or matte finishes
Trend Direction: Timeless Deco
Key Points
• Profiles that are symmetrical, featuring bold geometric shapes inspired by architecture
• Curved and angular profiles
• Heritage patterns with diamonds and classic geometry
• Trapezoidal frames, stepped detailing, and arches
• Polished cool-tone metals
• Glass and mirrors that are etched and beveled
Trend Direction: Cult Classics
Key Points
• Chevrons, geometrics and blocky abstracts refreshed with time-honored techniques like resin and wood inlays, as well as weaving
• Dark stained wood, brass, leather, and velvet in warm colors reflect mid-century aesthetics
Trend Direction: Modern Remix
Key Points
