Dunelm
• 2.6M press reach
• 424 social media pieces
• Multi year contract with 7 figure RRP value
• 32.4 impressions on social media
• 358 press inclusions
• 141 events globally
• 3 seasonal campaigns with 30+ SKUs per season
• +65% against sales forecast for launch week
• Continued double digit growth each week against forecast
• Sold 700 units in first 24 hrs
• One SKU sold out in 10 days
M&S / Roald Dahl Finisterre
• Gold / silver proof sold out within 24 hrs
• 30% of sales were to new consumers
• 2nd campaign based on the success of the 1st
• 2000 units sold in 8 weeks
The Royal Mint
Farrow & Ball