TFD Grower Information October 2022

GROWER INFORMATION PACK

ABOUT TROPICAL FRUIT DIRECT

A LITTLE BIT ABOUT OUR COMPANY

Tropical Fruit Direct (TFD) is a marketing company specialising in providing growers with access to retail markets. It is a joint venture between a traditional wholesale market business (the Jetbest group) and a grower of Red Papaya (Skybury).

Both businesses came together out of a desire for change - real change. For Skybury, the traditional market system was broken and didn't provide the framework or culture for partnership and growth. For the Jestbest group, there was a desire to explore new ways of partnering with growers to deliver mutually beneficial outcomes for all parties.

TFD was born.

THE TFD APPROACH

Building on 80 years of industry experience in fresh fruit in both domestic and international markets, TFD is dedicated to growing the Tropical Fruit category for the benefit of growers, suppliers, retailers and consumers.

We are passionate about delivering fresh, quality produce to meet and exceed the expectations of a increasingly sophisticated and well informed consumer base.

Adopting a ‘field to fork’ approach, we celebrate and promote fresh and quality tropical produce and the farmers that produce it. In turn, we offer consumers inspiration, education & connection to their food source to nourish the mind and body.

Consumers can have confidence around the provenance, authenticity and sustainability of produce supplied by TFD.

BY GROWERS FOR GROWERS

TFD is a grower initiative aimed at providing the best financial returns to the grower for whole of crop sales. We have put the grower at the very heart of our operation.

The core foundations of the TFD business model is to connect to the consumer, by establishing and maintaining long lasting relationships between growers, marketers, wholesalers and retailers.

We thrive on challenging the norms –focusing on partnerships and not transactions. We provide growers with complete transparency of the supply chain and our team is equipped with modern facilities around Australia to serve markets with confidence and expertise to grow your business.

OUR DIFFERENCE

WHAT MAKES TFD DIFFERENT? CONNECTING TO CONSUMERS.

TFD offer a choice of market access in all states. Our model offers lower operating costs, delivering better returns to our growers. We offer growers the opportunity to work with major retailers and in turn, to connect to the consumer.

We are transparent and competitive on all costs associated with marketing our growers produce. We are committed to growing fresh produce categories through innovative marketing activities and the pooling of supply.

COMMUNICATION

Communication is the foundation of our relationship with our growers. We pride ourselves in learning more about your business, your operations and your aspirations, so we can support you every step of the way. We have a 52 week communication program with our retail partners, which in turn helps our growers make more informed choices.

The journey with our growers starts when crops first go in the ground. We pride ourselves on assisting our growers - from market intelligence, best practice production techniques, packaging, compliance support, joint ventures, plant stock and land acquisition to name a few.

WE ARE NOT JUST THERE AT HARVEST TIME - WE ARE WITH YOU THROUGHOUT THE GROWING CYCLE

MARKETING ACTIVITY

WE CONNECT GROWERS TO CONSUMERS. OUR MARKETING ACTIVITY ALLOWS OUR GROWERS TO TELL THEIR STORY, MAINTAIN THEIR BRAND AND ENGAGE DIRECT WITH THEIR CUSTOMERS

TFD is committed to effectively marketing your produce to build consumer demand and grow the tropical fruit category through connecting consumers to growers. We are achieving this through a number of marketing strategies including:

Working in partnership with major retailers on marketing campaigns

Product sampling & “Meet the Grower” campaigns at major consumer events

Digital Marketing Leading the category through industry representation Retailer farm tours.

ITS NOT ABOUT OUR NAME BEING SEEN ON THE SUPERMARKET SHELVES, ITS ABOUT THE GROWER BEING FRONT OF MIND FOR THE CONSUMER

STAFF & TEAM MEMBERS

ROBERT PAFUMI

STEVE BARNES DIRECTOR IAN MACLAUGHLIN

PAUL FAGG

DENNIS LINDSAY

PARTNERSHIPS & SUPPORT

WE ARE PART OF ONE OF AUSTRALIA’S PREMIER FRESH FRUIT WHOLESALING BUSINESSES.

The Jetbest Group is one of Australia’s premier fresh fruit marketing, wholesaling and logistics businesses, specialising in tropical and exotic fruit. We provide professional marketing services supported by unrivalled logistics capability. The group also operates a strategic export program.

With state-of-the-art storage, handling and ripening technology, the group’s Jet Direct division provides specialised logistics services including packaging, storing, ripening and ‘whole of crop’ placement services for the entire value chain, from farmers to retailers and consumers.

AS PART OF THE JETBEST GROUP, WE PROVIDE PROFESSIONAL MARKETING SERVICES SUPPORTED BY UNRIVALLED LOGISTICS CAPABILITY.

Carry on the conversation

If

Steve Barnes, CEO on 0435 054 528 or email: steve@tropicalfruitdirect.com.au

Marcus Van Der Korput, Category Manager on 0437 375 691 or email: marcus@tropicalfruitdirect.com.au

Ian Maclaughlin, Skybury, on 0418 456629 or email: ian@skybury.com.au