TFD Grower Information August 2021

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AUGUST 2021

GROWER INFORMATION



ABOUT TROPICAL FRUIT DIRECT

A LITTLE BIT ABOUT OUR COMPANY

Tropical Fruit Direct (TFD) is a marketing company specialising in providing growers with access to retail markets. It is a joint venture between a traditional wholesale market business (the Jetbest group) and a grower of Red Papaya (Skybury). Both businesses came together out a desire for change - real change. For Skybury, the traditional market system was broken and didn't provide the framework or culture for partnership and growth. For the Jestbest group, there was a desire to explore new ways of partnering with growers to deliver mutually beneficial outcomes for all parties.

TFD was born. 01


THE TFD APPROACH Building on 80 years of industry experience in fresh fruit in both domestic and international markets, TFD is dedicated to growing the Tropical Fruit category for the benefit of growers, suppliers, retailers and consumers. We are passionate about delivering fresh, quality produce to meet and exceed the expectations of a increasingly sophisticated and well informed consumer base.

Adopting a ‘field to fork’ approach, we celebrate and promote fresh and quality tropical produce and the farmers that produce it. In turn, we offer consumers inspiration, education & connection to their food source to nourish the mind and body. Consumers can have confidence around the provenance, authenticity and sustainability of produce supplied by TFD.

BY GROWERS FOR GROWERS TFD is a grower initiative aimed at providing the best financial returns to the grower for whole of crop sales. We have put the grower at the very heart of our operation. The core foundations of the TFD business model is to connect to the consumer, by establishing and maintaining long lasting relationships between growers, marketers, wholesalers and retailers. We thrive on challenging the norms – focusing on partnerships and not transactions. We provide growers with complete transparency of the supply chain and our team is equipped with modern facilities around Australia to serve markets with confidence and expertise to grow your business.

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OUR DIFFERENCE WHAT MAKES TFD DIFFERENT? CONNECTING TO CONSUMERS.

TFD offer a choice of market access in all states. Our model offers lower operating costs, delivering better returns to our growers. We offer growers the opportunity to work with major retailers and in turn, to connect to the consumer.

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We are transparent and competitive on all costs associated with marketing our growers produce. We are committed to growing fresh produce categories through innovative marketing activities and the pooling of supply.


COMMUNICATION WE ARE NOT JUST THERE AT HARVEST TIME - WE ARE WITH YOU THROUGHOUT THE GROWING CYCLE

Communication is the foundation of our relationship with our growers. We pride ourselves in learning more about your business, your operations and your aspirations, so we can support you every step of the way. We have a 52 week communication program with our retail partners, which in turn helps our growers make more informed choices.

The journey with our growers starts when crops first go in the ground. We pride ourselves on assisting our growers - from market intelligence, best practice production techniques, packaging, compliance support, joint ventures, plant stock and land acquisition to name a few.

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MARKET ACCESS

THE UNRIVALLED PENETRATION OF OUR MARKET ACCESS PROVIDES GROWERS WITH THE FLEXIBILITY TO UNDERPIN WHOLE OF CROP SALES. MARKET

WHOLESALE FOCUSSED ON THE EATERN SEABOARD, INCLUDING QLD, NSW, VIC & SA.

RETAIL PARNTERSHIPS WITH COLES, ALDI, WOOLWORTHS, IGA AND HARRIS FARMS

EXPORT EXPORT OPTION TO SUPPORT WHOLE OF CROP SALES

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SERVICES

DEDICATED ACCOUNT MANAGERS TO REPRESENT YOUR INTERESTS IN DISCUSSIONS WITH RETAIL PARTNERS STORAGE, RIPENING, PRE-PACK AND LOGISTICS SUPPORT WEEKLY PRICE REPORTS ACROSS A RANGE OF CATEGORIES TECHNICAL ADVISORY SUPPORT GROWER ENGAGEMENT IN MARKETING ACTIVITY WITH MAJOR RETAILERS AND CONSUMERS


MARKETING ACTIVITY WE CONNECT GROWERS TO CONSUMERS. OUR MARKETING ACTIVITY ALLOWS OUR GROWERS TO TELL THEIR STORY, MAINTAIN THEIR BRAND AND ENGAGE DIRECT WITH THEIR CUSTOMERS.

TFD is committed to effectively marketing your produce to build consumer demand and grow the tropical fruit category through connecting consumers to growers. We are achieving this through a number of marketing strategies including: Working in partnership with major retailers on marketing campaigns Product sampling & “Meet the Grower” campaigns at major consumer events Digital Marketing Leading the category through industry representation Retailer farm tours.

ITS NOT ABOUT OUR NAME BEING SEEN ON THE SUPERMARKET SHELVES, ITS ABOUT THE GROWER BEING FRONT OF MIND FOR THE CONSUMER

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STAFF & TEAM MEMBERS MEET OUR PEOPLE. WE ARE A SMALL BUT DEDICATED TEAM DRIVEN TO SEE YOUR BUSINESS GROW

STEVE BARNES

IAN MACLAUGHLIN

JANNELLE HARRIS

CEO

DIRECTOR

NATIONAL ACCOUNT MANAGER

CANDY MACLAUGHLIN

PAUL FAGG

DENNIS LINDSAY

GENERAL MANAGER SKYBURY

MARKETING MANAGER

GROWER LIAISON MANAGER

ROBERT PAFUMI NATIONAL CHANNEL MANAGER

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WHO WE ARE Steve Barnes CEO St e v e b r i n g s a w e a l t h o f l o c a l a n d i n t e r n a t i o n a l e x p e r i e n c e , in the fresh food industry, to TFD. Steve is experienced in managing and mentoring diverse teams, strategic planning and implementation, international trade, financial management, and corporate governance. Steve’s in-depth knowledge of the rapidly evolving food industry, from a domestic and global perspective helps shape TFD's response to ‘paddock-to-plate’ opportunities. He has created effective partnerships and links throughout the supply chain. Steve has developed export opportunities to eighteen countries and is skilled in identifying and developing new domestic and international markets. Ian MacLaughlin Director Ian is a Director of TFD and Skybury. Following a successful military career in Rhodesia and Oman, and corporate roles in the UK, Ian was drawn to farming in Australia. He established the Skybury farming business in 1987. Skybury is a diverse business growing coffee, papaya, and other topical fruits. Skybury is also involved in agricultural research and tourism, employing around 100 full time staff. Ian remains hands-on in the business, having the responsibility for Skybury’s nutrient and water management programs, research, business analysis, planning and budgets. Ian believes that farmers should enjoy transactional transparency for goods sold and enjoy a mutually beneficial relationship with their supply partners. Candy MacLaughlin General Manager - Skybury Candy is General Manager of Skybury and her primary role is the production and facilitation of sales through Tropical Fruit Direct. The oldest of three siblings, Candy returned to the family business to oversee the day to day operations of the Skybury, including Papaya production and quality. Candy provides support to the Skybury Management team and as well as having responsibility for day to day coordination with our marketing operations at TFD and its retail/wholesale partners. Candy has a degree with honours in Communication and Design and has worked both in the UK and Australia. Candy lives on the farm with her husband - Paul, and three children.

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Jannelle Harris National Accounts Manager S y d ne y b a s e d J a n n e l l e j o i n e d t h e t e a m i n A u g u s t 2 0 2 0 . Jannelle has been in the fruit & veggie industry for 34 years, starting at the tender age of 18!! Jannelle began her career in administration and progressed to managing warehouse operations for Moraitis. She then moved over to operations and management of prepacking facilities for approx 20 years, firstly with Moraitis and then AAA. Jannelle has two beautiful kids (now adults), raising them on her own whilst working hard to achieve her goals in the industry. Paul Fagg Marketing Manager Paul has responsibility for managing the marketing and digital activity of the broader Jetbest group, which includes TFD, as we strive to communicate effectively with our consumers, our growers and our customers. Paul also manages Human Resources for the Group. Paul is based in Mareeba, Tropical North Queensland and joined the company from Skybury, where he had overall responsibility for the company’s online sales division, branding, marketing and public relations. Robert Pafumi National Channel Manager Robert has over twenty-five years retail, sales and marketing experience in the sector, working across a diverse range of companies, industries and product portfolios. Rob has held a number of key leadership roles for large, multi-national and international companies during his career, which has positioned him well for the role as the group’s National Channel Manager. With a strong passion for fresh produce and developing new market opportunities, Rob is heavily involved in many parts of the organisation. Having recently completed his Masters in Business Administration, Rob is currently finalising his Graduate Certificate in Psychology.

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Dennis Lindsay Grower Liaison Manager Dennis was born into a banana farming family, which has been growing bananas for 110 years in the Caboolture area. He also has a long association with the dairy industry and continues to this day as a partner in a dairy farming enterprise. Dennis moved to North Queensland in 1996, where he worked for Sellars bananas for 4 years. A stint with the Department of Industry on their Black sigatoka program followed. He then started his 19 year association with the North Queensland Banana Coop. Dennis is married with one son, who is currently boarding at Ipswich grammar on a cricket scholarship. Out of work, he is a cricket coach with junior cricket at Tully mission Cricket club. He also has an interest in breeding dairy cattle.

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PARTNERSHIPS & SUPPORT WE ARE PART OF ONE OF AUSTRALIA’S PREMIER FRESH FRUIT WHOLESALING BUSINESSES.

The Jetbest Group is one of Australia’s premier fresh fruit marketing, wholesaling and logistics businesses, specialising in tropical and exotic fruit. We provide professional marketing services supported by unrivalled logistics capability. The group also operates a strategic export program. With state-of-the-art storage, handling and ripening technology, the group’s Jet Direct division provides specialised logistics services including packaging, storing, ripening and ‘whole of crop’ placement services for the entire value chain, from farmers to retailers and consumers.

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AS PART OF THE JETBEST GROUP, WE PROVIDE PROFESSIONAL MARKETING SERVICES SUPPORTED BY UNRIVALLED LOGISTICS CAPABILITY.


Carry on the conversation If you would like to know more about TFD please contact Steve Barnes, CEO on 0435 054 528 or email: steve@tropicalfruitdirect.com.au Dennis Lindsay, Grower Liaison Manager on 0438 893 203 or email: dlindsay@tropicalfruitdirect.com.au Ian Maclaughlin, Skybury, on 0418 456629 or email: ian@skybury.com.au



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