Jessica Michelle's Graphic Design and Architecture Portfolio * Mar 2025
*jessicamchl (2025 / 01) curated works & notable projects
(THE)
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Jessica
Michelle P.
Despite studying architecture as her undergraduate major, she has always been interested in creative design and its branches. She is a person who values the exploration of new ideas and passion.
With experience in graphic design and digital art, she aspires to be working in the creative field—namely graphic and creative design, photography and videography, and social media marketing.
Photography & Videography
Portfoliop
Education
Final score: 91.6/100 2015 2018
2018 2022
SMAK 1 Penabur Jakarta
High School Diploma in Science
Parahyangan Catholic University
Bachelor of Architecture
GPA: 3.43/4.00
Documentation Staff 2018
Malam Penghargaan UNPAR (MPU)
Design Staff
Malam Keluarga UNPAR (Makelu)
Design Staff
Widuri Daraka
TEDxUNPAR
Documentation Staff
Parahyangan National MUN
Design and Content Staff
Ministry of Communication and Informatics in BEM UNPAR
Media Division Staff
Festival Merah Putih
Event Vice Coordinator
Parahyangan Visual Seni (PARVISI)
Head of Design Department
Kommunars
Design Team Member
Highlights! Magazine’s 2019 issue
Design Staff
Festival Arsitektur Parahyangan
Publication, Documentation, and Design Staff
Architecture Photography (ARSFOT)
Member
Kommunsession
Publication, Documentation, and Design Staff
Kommunars
Secretary Café Night
Publication, Documentation, and Design Coordinator
Communication and Informatics Field in BEM Unpar
Staff in Design Communication Visual Division
Zoom In Magazine
Design and Concept Coordinator
HMPSArs
Student Welfare Staff
Highlights! Magazine’s 2020 issue
(highlights.unpar.ac.id)
Editor in Chief
Experience: Professional
Apr 2022
Sept 2022
Graphic Design Intern
Kanekin & Kinmoments (@kanekin.co / @kinmoments)
Kanekin is a collaborative creative company branching on advertisement, photography, visual branding, and art. Kinmoments is a pre-wedding and wedding photography/ videography service provider.
Graphic Designer (Part Time)
Ultimate Organizer (@ultimateorganizer)
Ultimate Organizer is a company that fulfills the needs of Indonesian youths on the event and entertainment field.
Social Media – Public Relations Intern Pomelo Fashion Thailand
Pomelo is Southeast Asia’s leading omni-channel fashion platform with a global mindset: on-trend, online, on-the-go.
Graphic Designer (Part Time)
Rekametri (@rekametri)
Rekametri is a start-up that focuses in B2B advertisement, visual identity, branding, photography, and design.
Graphic Designer Intern Sagara Technology
Sagara Asia (PT. Sagara Asia Teknologi) is a technology consulting company and digital product agency based in Jakarta and Bandung, Indonesia.
Graphic Designer Intern GoWork
GoWork is the largest leading premium coworking and office space in Indonesia that allows you to work from anywhere.
Graphic Designer Aaksen Responsible Aarchitecture
Aaksen Responsible Architecture is one of the fastest-growing emerging architect and interior consultant in Indonesia with project scope ranging from residential, commercial, to larger scale of buildings complex by delivering #responsibleaarchitecture and #responsiblelifestyle.
Sept 2022
Jul 2024
Jul 2024
Present
Creative Designer Alila SCBD Jakarta
Situated in the heart of Jakarta’s corporate and financial hub, Alila SCBD offers world-class dining and event spaces, along with contemporary rooms that are urban havens of relaxation.
Graphic Designer (Executive - TL) Alila Seminyak
Unfurling along a pristine beach on Bali’s southwest coast, mere steps from the Indian Ocean, Alila Seminyak Bali ups the ante on tropical cool.
Adobe Creative Suite (Premiere Pro, Aftereffects, Lightroom), camera and related equipment operation.
Social media management
Meta Business Suite, Sprinklr, Social Blade.
Architectural design, 3D modelling, and rendering SketchUp, ArchiCAD, Lumion, and Enscape.
Administration and planning
Microsoft Office (primarily Word, PowerPoint, Teams, and Excel); Notion, Trello, Slack, and ClickUp.
Email Direct Marketing:
TableCheck, Stripo.
Miscellaneous:
Basic CSS and HTML web design, copywriting and voiceover recording.
Branding and purchasing: Material & methods knowledge.
Achievements
2017 2022
TOP 15 in Archevent UNS Architecture Competition with Octavius Glenn and Audrey Graziella
TOP 5 in Kartala UNPAR Digital Poster Competition
3rd Winner of SATU RUANG 2022 Architecture Competition by Pelita Harapan University with Octavius Glenn and Audrey Graziella
Studio Akhir Arsitektur (SAA) Award Nominee in the Sub-urban Category
Skripsi Awards Nominee
Alila Star of the Month
2024 Alila Star of the Year
Certifications
TOEFL PBT
642/677
The Fundamentals of Digital Marketing
Google Digital Garage
EF Standard Test (CEFR)
C2 Proficient
Projects
Alila Seminyak
Alila SCBD Jakarta
Aaksen Responsible Aarchitecture GoWork
Pomelo Fashion Thailand
Saturasa Collective
Atelier Crimson
Assorted Passion Projects
In-house Collaterals
On progress: the standardization of all in-house collaterals of Alila Bali. With the brand guideline coming from Hyatt Corporate Office - Chicago, a little team is formed: me, the Director of Marketing & Communications of Alila Seminyak, and the Purchasing Manager of Alila Manggis, Alila Ubud, and Alila Villas Uluwatu.
Little Things to Save the Earth
01. An exploration of print-out medias and materials is always an ongoing vision. For Alila Seminyak x Further East’s media dinner, we went for a sustainable turn, taking the guests into a journey of edible meadow.
Each of the flower variant displayed in the design are local flowers incorporated in the dishes.
02. For a collaboration between Seasalt Seminyak and Herbivore by Locavore titled EARTH. It is a oneday four-hands meal only on Earth Day 2025, where we promote sustainable, earthy meals.
03. Cocktail of the Month is a monthly program by Beach Bar, where they conduct internal cocktail competitions, thus picking several cocktails to be promoted as their cocktails of the month.
04. One page sample of the lunch menu of Seasalt Seminyak.
01. The main social media flyer for Lunar New Year at Alila Seminyak.
02. Various collaterals, including in-room TV displays, also include an QR code with direct link to make a reservation.
03. A two-sided folded brochure for the week of celebration, elaborating each special packages to be distributed into rooms and outlets.
Alila SCBD Jakarta
Festive Booklet
Type E-booklet
Media Digital
Affiliation Alila SCBD Jakarta
Scope Graphic design, copywriting, and photography
For 2023’s festive season, we published Alila SCBD Jakarta’s first ever festive booklet. It is a 28-page guide filled with offers and promotions from various tenants.
The interactive PDF is filled with clickable CTA buttons that will take you to each tenant’s respective contacts to inquire further.
Software Adobe Illustrator
Scope Graphic design, copywriting, and photography
01. To ensure that all staff members know our property inside-out, along with the Learning and Development department, we developed a Pocket Book. This book is pocket-sized as its name suggested and can be carried anywhere. Despite not being bigger than the size of your palm, it contains every single information of Alila SCBD Jakarta & Hyatt Hotels you could get your hand on.
02. A brochure for Spa Alila’s services. Photos are taken in-house.
01.
02.
05. A two-side brochure for the wedding showcase, elaborating each special packages to be distributed during the press-conference for medias and during the event for interested couples. Printed in A4 - laminated doff.
03. The main poster for Urban Elegance: A Cityscape Wedding Showcase. Made both for digital purposes and for print-out purposes. Picture on the right is on a 120x70 cm foamboard as a welcome sign, with the frame designed by Wonderworks Decoration.
04. Various collaterals for the wedding showcase also includes an email banner with a CTA button.
06. An in-room TV announcement to encourage guests to explore Vong Kitchen’s breakfast menu.
03 Festive Hampers
Type Hampers
Scope Graphic design, copywriting, and photography
This hampers box is a from-zeroto-something kind of project. We made our first ever festive hampers from scratch — from the ideation,
“Should we make something to give medias for Christmas?”
the process, “I think I’d like to experiment on a foam-fitted box...?”
to this!
01. 02.
01. Alila Living booklet to showcase the products and the how-tos.
02. Alila SCBD Jakarta x Sadabhumi special collaboration tea bags.
03. Alila SCBD Jakarta’s very own diffuser, with the scent LOT 11.
Photography & Videography
05 Copywriting
Set each and every inch of your muscle free of edge and delve into a new layer of serenity. Savor a quick stress-free session for a lighter week ahead. Indulge in bespoke treatments made from natural ingredients, delivered with a nurturing touch of our therapists.
For more information about Spa Alila treatments, contact us by WhatsApp through the link in our bio, call +62 21 5080 8777, or e-mail scbd@alilahotels.com.
Step into your whimsical dream wedding at Alila SCBD Jakarta where lavish elegance meets cordial intimacy.
Celebrate love in the heart of Jakarta and plan your memorable day with us. To connect with our Event Specialist and to receive weddings and events information, visit the link in our bio or contact us by calling +62 21 5080 8777, e-mail scbd@alilahotels.com, or send us a direct message.
L’amour de la mer | 7 – 14 February 2024
Give a toast to a week full of love and join us for an unforgettable experience… with a hint of nautical charm. Vong Kitchen invites you and your loved one to cherish Valentine’s Day with our curated lineup, including the famous Crispy Prawn Squid Ink Risotto and Butter Poached Oyster with Caviar at IDR 800.000++ per pax.
Take your night up a notch and satiate yourself with our selection of cocktails, including Fall in Gimlet, a sweet-toothed treat, to Cheat on Me for a creamy sip, starting from IDR 150.000++.
Reserve your table now and let us serenade your palate. For table reservation and more information, call +62 21 5080 8787 or Whatsapp +62 817 7668 8066.
06 Social Media Planning & Management
Application Microsoft Excel
Scope Content planning, social media daily management, increment & engagement rate bi-weekly and monthly calculation
Aaksen Responsible Aarchitecture
Environmental Graphic Design
01 AMULAR Home
Media Engraving and Print-on Material
Scope 3D design & rendering, drawing, and mockup execution
Application SketchUp, ArchiCAD, Enscape, AutoCad
These designs are made for AMULAR Home’s Environmental Graphic Design inquiries on multiple medias, such as print on material on acrylic, engraving on steel and stainless steel, and CNC on wood.
AMULAR Home is Aaksen Responsible Aarchitecture’s project, functioned for a rentable growing house.
Status: all designs are already executed and printed in real life.
01 and 02. EGD engraved on steel for a custom-made ‘roster’.
03. EGD engraved on wooden stair with CNC method.
04. EGD engraved on stainless steel and placed by the granite flooring.
05. EGD printed on black acrylic for the front gate.
Rumah Gegerkalong This is an EGD project made for Rumah Gegerkalong, an ongoing project of Aaksen Responsible Aarchitecture.
Media Engraving and Print-on Material
Scope 3D design & rendering, drawing, and mockup execution
Application SketchUp, ArchiCAD, Enscape, AutoCad
Status: design is in the concepting process.
01. EGD engraved on stainless steel and placed by the flooring.
02. EGD engraved on steel ‘roster’.
03. EGD engraved on steel for the house’s number.
01.
02.
Media Print-out
For 2020’s Ramadan, Aaksen shared a bunch of hampers to treasured friends and clients. This card is attached to wish them a blessed, RRROARING month. Designed with RRROAR’s bold red and Ramadan’s nostalgic green.
Distorted and blurred black-and-white visual effects are used to represent Indonesia’s old films where televisions were still traditional and limited.
The inner part was printed out on translucent paper to give off overlay effect.
04 Graphic Design Collaterals & Social Media Management
Scan the QR code to see more videography works.
01. A presentation to cover job-seeking questions for architecture students, including portfolio-making and digital archiving. The sample showed an elaborate explanation on CVs and its variations: what kind of CV should architecture students make to enter the real world? Done with the scope of copywriting, content research, and presentation design.
02. An educational architecture Instagram post for @RRROARED. Research done by team.
03. Instagram stories for Sudut Kini ‘tuk Keakanan, Aaksen Studio’s Bintaro Design District submission.
04. Daily Instagram management and content creation for @RRROARED.
GoWork
01 Graphic Design Collaterals
01. Digital advertisement to be put on Instagram, Chromecast, and GoWork’s application for members.
02. An Instagram post for promotion.
03. An Instagram story for PeduliLindungi announcement.
04. Illustrations for multiple purposes, namely Chinese New Year e-greetings and horoscope social media content.
Pomelo Fashion Thailand
Saturasa Collective
Saturasa Collective is a creative agency focusing on brand strategy & social media management by seamlessly connecting creativity at the intersection of culture, data, and innovation.
The team consists of Carel Delvine, Kristiadi Ricky, and Jessica Michelle.
Brand Identity
Application Adobe Illustrator, Microsoft Powerpoint
01. Saturasa Collective’s brand identity, including logo and its variations, color palette, and supergraphics. The complete guide set includes fonts and usages, including dos and donts for each asset and visual samples.
02. Selected pages from Saturasa Collective’s company profile
Application Adobe Illustrator, Microsoft Powerpoint
01. Brand identity for
Complete guide includes color palette, typography, supergraphics, usage guide, and dos and donts.
03.
Mahaniscala Studio Indonesia.
02. Mahaniscala Studio Indonesia’s Instagram feeds.
01.
02.
This loyalty card is made for Atelier CRIM____SON’s loyal customers and frequent buyers.
Made with the abstraction of the constellation ‘Lepus’ in mind, the digital stamps are designed to be out of the box: instead of a traditional, usual logo stamp, it takes the form of a circular text.
Angpao
Type Visual Branding
Media Digital
Affiliation Atelier CRIM____SON
Software Adobe Photoshop
Angpao or Hongbao is a type of red packet often seen in Lunar New Year. This is an angpao design used for Lunar New Year’s ‘CRIMSON GIVING BACK’ event where Atelier CRIM___SON gave back to the community, symbolized with an ‘angpao’.
Distorted and blurred black-and-white visual effects are used to represent Indonesia’s old films where televisions were still traditional and limited.
A modernized twist is seen with the color usage: not red, but maroon.
For the online design inquiries, Atelier CRIM____SON provides a huge variety of designs; mainly made with a classy nod to give digital design a sense of elevation, bringing it to the next level.
Assorted Passion Projects
From this page onwards.
Type Visual Branding
Media Digital and Print-out
Affiliation PARVISI and LKM Unpar
Software Adobe Photoshop
With ‘Gambar Idoep’ as the theme of the event, Parahyangan Visual Seni talked about the early pages of Indonesia’s movie industry. The orange accent, a repetitive element, is used to represent UNPAR.
Distorted and blurred black-and-white visual effects are used to represent Indonesia’s old films where televisions were still traditional and limited.
01 Parahyangan Visual Seni
Media
Affiliation Rekametri, Atelier CRIM____SON, Koko Cici Jakarta
Illustrator
Logofolio
Logo (not the final version) for Infalabs (BUMN). Rekametri.
Logo for Atelier CRIM____SON.
Logo for Koko Cici Jakarta 2023.
logo.
Mini Zine
Type Editorial Design
Media Print-out
Affiliation Kommunars
Software Adobe Photoshop
Kommunars
This project was created for Kommunars’ first submission test. Inspired by the worries and the thoughts of a first-year architecture student: a crisis about whether this industry will sustain them or not, a loop of what-ifs, and the search of where one’s heart lands.
This design concept was chosen to give a nod to the typical “architectural” design: as rough as possible, printed on concorde paper with yellow paper cellotape as the binding to give off an unfinished, distraught vibe.
Contour-shaped background to emphasis the architecture theme. Scattered, sometimes shaky, yet completed with a thematic and structured typography. Expresses a jumbled thought process and the pressure. Neutral ‘construction’ colors; cool-toned.
05 Architecture
Presentation Panels
Type Editorial
Media Digital and Print-out
Affiliation Architecture UNPAR
Software SketchUp, ArchiCAD, Enscape, Lumion, and Adobe Photoshop
A compilation of all editorial architecture presentation panels done for various projects, respectively Harmonious Space (Architecture Design Studio 4), Sayana House (Final Architecture Studio), and Children’s House (Kaira Looro) with Octavius Glenn and Audrey Graziella.
Narrating Space: Soundscape
Type
Media
Software
This is an assignment under Media + Architecture class with “Narrating Space” as the theme.
Architectural spaces have always been narrated in a visual and linguistical way, but rarely acoustical. Soundscape is a concept that narrates sequences in architecture in an acoustical way, that is often overlooked.
A fan-made mock-up for Mencuri Raden Saleh’s concept book. May include the movie script, character backstory, and unreleased scenes. Designed with a minimalistic take and with the painting, Penangkapan Pangeran Diponegoro, as the spotlight of the design.
Mencuri Raden Saleh Mock-up Book
project3_final_update.psd is a social media passion project on Instagram. It is made as a digital archiving attempt to compile all the works done between 2014 - now.
02 Orphic & Makelu Instagram Feeds
Orphic is an online escape room concept by Ultimate Organizer. Having both horror and thriller theme, this is the Instagram feeds. (@official.orphic)
Makelu, or Malam Keluarga UNPAR, is an annual event done by BEM UNPAR. This is the connected Instagram feeds for Makelu: Palapa Project.
The usage of Indonesian elements, mainly “candi” silhouettes on the background, is used to represent the locality values of Palapa Project.
Poster Design
Lunar Calendar
Media Digital and Print-out
Software Adobe Photoshop
This is a factual, accurate Lunar Calendar depicting all the Moon’s activity throughout the year 2023 in the size A1.
The cycle, ranging from full to new moons, into the natural occurences, including eclipses and important events, are regularly fact-checked with 100% accuracy.
02
Mahligai Rama-rama
Media Digital
Affiliation KARTALA Unpar
Software Adobe Photoshop
An abstraction of Chrisye’s Zamrud Khatulistiwa. Mahligai is the place where kings and queens reside in a castle; rama-rama means butterfly.
Mahligai Rama-rama means a castle where butterflies reside: a metaphor about Indonesia’s beauty in diversity.
03 Diorama
Media Digital
Affiliation KIFC
Software ArchiCAD, Enscape, Adobe Photoshop
This poster is a competition entry for KIFC’s poster competition about forest. Forests should not be degraded into a decorative object; a diorama. It is a living ecosystem and an integral part of our life. The essence of a forest shall be preserved and protected.
Montage A self-indulgent montage of poster designs throughout 2014 - 2018.
This is a project made for ARCHEVENT UNS’ architecture competition with Octavius Glenn and Audrey Graziella. Griya Anteng is a contemplation space made for those affected by the Mount Merapi explosion, including the people residing around the site.
04 New Karawang High School
Media Digital
Affiliation SATU RUANG
Software SketchUp, Lumion, & Adobe Photoshop
This is a project made for SATU RUANG UPH architecture competition with Octavius Glenn and Audrey Graziella. New Karawang High School is designed to be a new breakthrough for education for the post-pandemic life. NKHS achieved the 3rd winner prize.
House
Affiliation Kaira Looro
Software
This is a project made for Kaira Looro architecture competition with Octavius Glenn and Audrey Graziella. Children’s House is expected to be a safe space for Senegal children, while working as an emergency medical station to overcome multiple problems, including malnutrition.
these years...
Jessica has been enjoying not only graphic design, but also architecture... and photography... and copywriting... and everything all at once at the same time.
