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DESIGN PATTERN
from Design Manual
by C Chan
Promotion Signage
Promotional signage is a design pattern that involves the pairing use of temporary signs and printed maps to promote holidays and festive seasons.
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Shoppers can find the destination by comparing the pictograms on the hanging sign with the map.


Promotional signage is commonly used in retail environments, but can also be used in public spaces and transportation hubs to promote events or special promotions.
Traditional signage may not be effective in capturing people’s attention or generating excitement for special events.
Temporary signage with festive pictograms can draw people’s attention, aligned with the printed map, creating excitement.
Forces Related Pattern Consequence
1. Effective promotion of special events
2. Capture people’s attention and generate excitement
1. Increase Sales
2. Increased Foot Traffic
Festive Decor



