SHOPPING MALL ENVIRONMENT

(DE) CLUTTERING – SIGNAGE

Consistent And Predictable Placement

Consideration given to the consistency of signage placement and mounting heights can significantly improve the predictability of information for travellers.

Clear Sight Lines For Signs

Signs should be placed perpendicular to the main flow of passenger movement to allow the passenger to find the relevant wayfinding information intuitively.

Appropriate Spacing Between Signs

Signage should stand out from its environment to enable clear visibility. A predictable signage rhythm should be established to set expectations for the traveller. Signage squeezed together without consistent layout is more difficult to follow.

Clean Layout

Information designed according to a set of definitive standards – for layouts, letter heights, line spacing, colour palette – should read as a system and give the passenger confidence in the accuracy of the information.