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VISUAL GRAMMAR – HANGING SIGN

Graphic Standards

Recommended Sizing

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The hierarchy of sizes account for the distance from which that type will be viewed, as well as the relative importance of that category of signage. Standardising type sizes by using such sizing catergories, maintains typographic consisteny.

GENERAL NOTES:

The height and width of the icons is most often 2.5 times the Cap-Height of the typography.

Readability

To ensure pictograms are proportioned appropriately, they will live within a rounded square, where the pictogram extends to fill 70% of the square, maximizing in ethier height or width of pictograms. The rounded corner will be a fillet of spproximately 17.5% the overall width of the square.

VISUAL GRAMMAR – PRINTED MAP

Dimensional Control

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VISUAL GRAMMAR – PRINTED MAP

Hierarchy

Use clear visual hierarchy, solid shape and contrasting outline to ensure that the pictograms stands out and is easily identifiable.

Graphic Standards

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VISUAL GRAMMAR – PRINTED MAP

Use a bright and festive color palette for the printed maps to create a fun and exciting atmosphere, while also ensuring that the colors are legible and easy to read.

Graphic Standards

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VISUAL GRAMMAR – PRINTED MAP

DECISION POINT

Indicate where the directory line and signage are located at decision points, such as adjacent to the elevator, escalator, and entrance.

Schematic Diagram

Decision Points

Visitor Routes

Information Screen

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