THE WAYFINDING STRATEGY

This strategy focuses on the implementation of a new suite of signs with the existing wayfinding system to inform the customers about the festival programs.

The issue with the majority of wayfinding systems in shopping malls is their confusing and inconsistent nature, leading to frustration among visitors. A festival-themed wayfinding system can significantly improve the visitor experience during the festival period by using clear and concise directions, festival-themed colors, imagery, and language, ultimately enhancing customer satisfaction. This document outlines how and where these signs should be used, and how they should ne designed and built in order to effectively implement the wayfinding strategy.