FESTIVAL-THEMED CONCEPT

Creating a festival-themed shopping mall wayfinding concept is essential in Hong Kong due to the city’s strong tradition of celebrating festivals. Festival-themed wayfinding can help shoppers easily find festival-related areas, events, and stores within the mall during festive periods, enhancing their overall shopping experience.

To achieve this, a printed map that is consistent with the general wayfinding icons can be used as a guidance tool. Shoppers are accustomed to using printed maps as a wayfinding aid, making it a useful tool to ensure that shoppers can navigate the mall efficiently.

Moreover, the printed map can be designed to incorporate the festival theme, with festival-related icons and colors, creating a cohesive and immersive experience for shoppers. The general wayfinding system and festival-themed wayfinding system can be combined naturally by using similar design elements, such as color and font, and by placing the festival-themed signage in areas that are consistent with the general wayfinding system. By doing so, shoppers can easily navigate the mall using both systems, ensuring a seamless shopping experience during the festival period.