PURPOSE OF GUILDELINE

Utilization

Festive Decor

(Using festival-themed signs and printed maps to direct shoppers to festival-themed areas within malls or festivals is part of this pattern.)

Interactive Activities

(Signage indicates where interactive activities will take place during a festival, thus encouraging visitors to take part and making their experience more enjoyable.)

Arrow Order

(Shoppers can use this pattern to locate their desired location within a mall or festival-themed area. To cater for multilingual visitors, the signage incorporates clear arrows, and uses multilingual arrows to indicate directions.)

Signage Placement

(It is designed to reduce congestion, frustration, and sales decrease by placing clear and concise signage in proper sightline zones.)

Point of Interest

(The pattern involves placing promotional signage in hightraffic areas, have a significant impact on the design and effectiveness of a physical environment. )

Promotion Signage

(A pattern involves incorporating festive pictogram in hightraffic areas or dicision point to increase visibility and attract shoppers to stores or events.)

Children’s Navigation

(The pattern involves using child-friendly signs and symbols to guide children in finding their parents or guardians, thereby reducing the risk of children becoming lost.)

Multilingual Navigation

(Multilingual signage facilitates finding your way around a mall or festival for shoppers who speak different languages.)

The Principles Of Design

This design principles outlines the key principles of design, to create effective and visually appealing solutions.

Shopping Mall Environment

Sight Lines and Legibility

Color Principles

Material Principles