LUDAG LIDO THEORETICAL EXPLORATION

The theoretical strand of Ludag Lido, focussed on physiognomy and iconography. This culminated in a number of exercises shown in the previous project and a written piece. This strand of the project was inspired by “Learning from Las Vegas” Denise Scott Brown, Robert Venturi, and Steven Izenour. I copied exercises from the book, using my own project and South Uist as the subject. This gave me the opportunity to think about tourism architecture in a rural American setting to new tourism architecture in rural Scotland. It also allowed me to draw parallels between the billboards and “decorated sheds” described in the book, with the social media imagery we see today.

The proposal for the travel scholarship drew on this and presented a broader view of social media and architecture today with the proposal: “#Architecture, Lessons from the Digital Age to inform the Metaverse Age and the future of our cities.”