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Boss Babes: THE IMMORTALIZED THE IMMORTALIZED LEGACY OF EIIR LEGACY OF EIIR Is Driving Social Change for a Better World ROBBIN JORGENSEN NO MEN ALLOWED! Leaders Leaders In The In The Spotlight Spotlight Social justice advocate and defender of her faith what does that even mean?? Global Fempreneurs To Gather In One Universal Event HowTheJoyLet Founderswentfrom classworktobusiness: Fromsustainabilityto Entrepreneurship! Auto tracking. Direct supply. No middlemen! Says Savimbo LUCKY READERS GET A 50% VOUCHER FOR GIVA ENTRY WORTH £1490 +
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GIVA IGNITE YOUR VISION. SPOTLIGHT YOUR BRILLIANCE! S E A S O N 2 THOUGHT LEADERSHIP REFINED GIVA 2022 AWARDS AN EVENT CELEBRATI NG WOMEN' S SOCI AL I MPACT AS SOUL CENTRED CHANGEMAKERS OCTOBER 22 | 7PM BST CHOSE FROM 22 COVETTED SOCIAL IMPACT CATEGORIES ENTER NOW
FEATURING
On The Cover: Robbin Jorgensen; Gives away 5 great steps to Identifying Your Social Impact Idea
JoyLet Founders. Going from class work to business: From sustainability to Entrepreneurship!.
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Scan QR Code: In This Issue We Give Away Award Entries worth £1,490!
No Men Allowed! Auto tracking. Direct supply. No middlemen! Says Savimbo.
Build your own kit. Join the COCKTAIL THERAPY. A mixologistguided experience event
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EXPLORE 1-11
Explore our research based insights on what's happening at Ark & Brook, from worklife balance productivity hacks to PR and other thought leadership tips and doodle hacks for small business owners
DISCOVER 12-28
Our Discover section is a movement to take our readers to experts in relatively distant geographical locations that they wouldn't normally dream of. We find local Thought Leaders in spaces and places that help businesses to survive.
THRIVE 31-35
Our Thrive Section is where you'll find your takeaway self-care to live a healthy and sane life, from our Travel, entertainment recommendations to the Ignite events, jobs , Adventures and much more.
A NoteFromJen
Editor-In-Chief Jennifer Nash introduces the content in this Spotlight issue. Starting with acknowledgements of our fabulous team to whet your appetite. Using a drop of ink to make a million think, has been Jen's motto since she learned how to write professionally, together we can amplify our voices
I can’t believe It’s October, my favourite month for so many reasons one of which a) it’s my Dad’s birth month, b), its GIVA event month and c) it’s Fall / Autumn! Just what I need to spice things up a latte!
Note
If you want to write for us follow me on on Qwoted where I frequently post my story requests.
OR email me your story suggestions direct to jennifer@arkandbrook.com
So, we’re gearing up for the pen ultimate year end event here at GIVA HQ! Our Judges are onboarded, and they smashed it during the Ignite Summit held over 14 days in our Dare-To-Be Unforgettable Entrepreneurs community
So the submissions are rolling in and you awesome global changemakers are killing it And if not yet, then of course you’re missing-out on the good stuff! Which in that case, roll your sleeves and muck in fast – or forever hold your peace because GIVA season 2 is now! A big welcome to all that have completed theirs, well done YOU!
I’m therefore privileged and honoured to bring to you our head judge Robbin Jorgensen, who is leading from the front literally as a Thought Leader with her 5 steps to IDENTIFY YOUR SOCIAL IMPACT IDEA in her article entitled 'Driving Social Change for a Better World’
The BoldTypes are bucking the trend in Boss Babes bad assery in this Spotlight magazine issue are; JoyLet Founders. Going from class work to business: From sustainability to Entrepreneurship!
Teaming up with Team GIVA, who are giving 10 lucky winners a chance of a lifetime In this Issue We Give Away Award Entries worth £1,490! That’s no small change.
Finally, we bring to you 2 special Cause Marketing offers from our GIVA sponsors, Savimbo with our own play on words ‘No Men Allowed! Auto tracking. Direct supply. No middlemen: speaking of their carbon credits on offer right now in return for photos of very sexy trees�� Duh!
October festivities and harvest celebrations cannot be complete without events! So, our GIVA sponsor Chalice is cooking up quite a spicy mix literally! Join them for COCKTAIL THERAPY This mixologist-guided experience will walk you through crafting three (3) bespoke winebased cocktails.
Yup,evenifwe’renotroyalistperse;wehaveasmallfarewelltributetoQueen Elizabeth,awomanwhoinspiredmanyfor70yearstopursuetheirpurposewitha sceptreofjusticeandindefenceofherfaith.Wethankyouforyourservice,Ma’am.
P.sGIVAAfterParty(inobservanceofglobalrisingcostofliving,wehavechosennotto haveanafterpartythisyear Instead,allmoniestoberaisedforthepartywillbedonated toTheHMLFoundation’sGenKidsFundwhichprovidesfreesnacksanddrinksduring ourpop-librariestoresumeinApril2023)
SointrueSpotlightIlluminationofyourbrilliancestyle,Ihopeandlookforwardto seeingyouatthisyear’sthoughmutedbutnonethelesscelebratoryGIVA2022 awardceremonyevent Ibidyoulightandabundance.
Best, JenniferNashxoxo
IDENTIFYYOUR
Editor’s
5STEPSTO
SOCIALIMPACT IDEA
Well Done To Changemakers rolling up sleeves!
Jet’aimeasalways,
EXPLORE. DISCOVER. THRIVE!
Together we illuminate a spotlight on what matters to us and thrive
Acknowledgements
Welcome to the October edition of Spotlight magazine At Spotlight, We Don’t follow trends, We create them!
We're glad you're back in the Spotlight. Our gratitude as always goes out to you our clients, subscribers, and a small but mighty army of expert contributors and advertisers, Robbin Jorgensen, Natalie Poston, Alli Cavasino, and the GIVA2022 nominees for your support in providing us with valuable content. A special and BIG thank you and welcome to our additional Spotlight team who have joined us in the last few months
Together we are happy to be navigating these uncharted waters, re-imagining and challenging the PR industry status quo. We do this with a Thought Leadership magazine founded and owned by a woman with female thought leaders writing for female entrepreneurs -this includes but is not limited to SMEs, Artisans, Freelancers, and every type of small business that perhaps doesn't fit into the categories we have named above. [See the list on the left if you fit the bill - Click here to get featured as an expert contributor
It is with great pride and joy that we bring you this global phenomenon with exclusive content for you to Explore what it means to be a Thought Leader in this complex and cluttered digital space where everyone is a prosumer
We're confident you will Discover tools and insights that will help you to sustain and scale up your business, but much more so, amplify your voice as an expert in your industry.
More than anything else, we want to grow with you our readers, as we share and investigate what it means to be a Thought Leader. Our expert articles and advice will do just that. So take the front row seat and enjoy the view as you Thrive.
Our articles may contain affiliate or brand partner links. Read our full disclosure
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Robbin Jorgensen
COVER GIRL OF THE MONTH
DRIVING SOCIAL CHANGE FOR A BETTER WORLD
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obbin Jorgensen is on a mission to unleash the global contribution of women by building the largest community of global changemakers in the world!
Her desire stems from a deep seeded belief that women hold the key to all societal transformation as well as the most pressing global challenges of our time. She believes that every woman has an idea that can revolutionize a community, a sector, and the world
She knows that when a global network of women with diverse backgrounds, cultures, and experiences come together, they can solve realworld problems by combining their collective expertise to improve upon a world that our children and future generations inherit.
Her company, Women Igniting Change®, was founded on the premise that everything shifts the moment a woman realizes she has within her the ability to spark tremendous change in the world. She can no longer stay silent and she becomes a catalyst for action. She believes every woman has an inner spark that is just waiting to be ignited.
Our world is faced with unprecedented challenges: de-stigmatizing mental health, eliminating poverty, ending violence against women, social inclusion of marginalized populations, creating psychologically safe workplaces, transforming the legal system... The list goes on and on.
For most, our natural reaction is: someone should fix it, or someone should address that.
Through the Women Igniting Change® Global Changemakers Community, Robbin is doing just that. It was designed for women from across the globe who want to BE MORE and DO MORE in their lives; experience a greater sense of fulfilment personally and professionally, and make a bigger impact in the world by contributing to society.
framework, it is the gemakers bringing oss the Globe to make ation, ideation, nd growth mbers the structure, ing to ignite lasting rights activist, female Robbin has worked continents Her goal for the Global Changemakers Community is to enroll women from all 193 United Nation member States around the world.
When you are passionate about changing the world it can be hard to narrow down your ideas to just one.
There are so many ways that you can make an impact with your talents and your gifts, but where do you start? Below, Robbin shares 5 tips for where to begin.
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FIRST 10 LUCKY READERS TO SCAN WIN A FREE ENTRY!
5 STEPS TO IDENTIFY YOUR SOCIAL IMPACT IDEA
I D E A # 1
Write down all of the social impact ideas that come to you capturing one idea per post it. Once you’ve completed that, put them on a wall or a piece of flipchart paper.
Let’s say you have 25 ideas. Put them in groups of 5 rows and for each grouping, put them in order based on which one resonates with you the most down to which one resonates with you the least. Do this based on listening to your heart. Don’t judge how hard or easy you think implementing this social impact idea will be.
Continue doing that for each grouping of 5. From there, take the top 10 (the first two rows of each) and put them on a separate piece of flipchart paper Now do that same exercise. Split them into two groups of 5 and rank them again in order of what’s most important to you again. Step back and look at the top 4 ideas. Which one calls to you the most? Take action toward that one.
I D E A # 2
A W A R E N E S S W E E K
For an entire week, be hyper observant of what social impact issues jump out at you It might be an article you read, a documentary you watch, something in the news or a conversation you have with friends
Every time it happens, write it down in a notebook or on a piece of paper Be sure it’s something you can carry with you wherever you go.
At the end of the week, look through your notes and see if any patterns emerge. Did one or two social impact topics keep coming up? If so, chances are you are meant to do something in that area.
C R E A T E A P O S T I T B O A R D
S P O T L I G H T | I S S U E 8 V O L 1 0 |
Hunger is that deep desire you have inside of you to make an impact This typically falls into one of three categories
The first one is “No, not that” This is something that you feel should be stopped or discontinued This is usually something that is felt viscerally that’s hard to be withdomestic violence against women, gun violence, environmental devastation, etc.
The second one is “More of that”. This is something that already exists in the world that you feel should be expanded or enhanced and you have an idea that can make that happen
The third one is “Something’s missing” This is a hunger where you see a gap in the market. You have an idea for a product or service that doesn’t exist that would create amazing social change.
ABOUT ROBBIN
Ask those closest to you what social impact ideas you bring up the most
You can’t see the picture when you’re in the frame and we’re all in our own frame What do they observe that totally lights you up?
Imagine that Warren Bufffet took you to lunch and handed you a billion dollar check and said go change the world. What would you do with it? Chances are how you answer that question will reveal which social impact issue matters to you the most
Would you like to be part of the global community of women creating social impact for a better world? Go to www globalchangemakerscommunity com to learn how you can become an agent of change.
Robbin Jorgensen is the Founder and CEO of Women Igniting Change®, a global purpose driven organization that unleashes the contribution of women around the world She teaches women how to create and execute their vision to change the world
Robbin’s expertise has been delivered in 14 countries on 6 continents and her company is trusted by major brands including Bank of America, Cisco, Deloitte, General Electric, Oracle, Microsoft and more.
She was honored as a Human Rights Champion by the United Nations Association of the USA and is the U S Ambassador for AVEGA Agahozo in Rwanda
CONNECT WITH ROBBIN
COVER STORY-
I D E A # 3 I D E N T I F Y Y O U R “ T Y P E ” O F H U N G E R I D E A # 4 C O N D U C T M I N I I N T E R V I E W S I D E A # 5 W A R R E N B U F F E T T Q U E S T I O N
JOIN GLOBAL CHANGEMAKERS COMMUNITY
AND
EXPLORE www.arkandbrook.com/giva Join Our Thought Leadership Collective - an ecosystem that nurtures and helps underrepresented and often marginalised female entrepreneurs enhance visibility through earned press coverage on mainstream and social media. Helping You Amplify Your Voice. Be Heard, Seen, Known, Trusted. Be Globally connected as Thought Leaders with expert authority in Your field. GIVA2022 Pre- registration now open! Oh So Ready To Join RightNow! CONNECTWITHROBBIN SocialMediaicons: wwwglobalchangemakerscommunitycom wwwwomenignitingchangecom https://wwwlinkedincom/in/robbinjorgensen/ https://wwwfacebookcom/robbinjorgensen/ https://wwwinstagramcom/womenignitingchange/
Co-Founders of Joylet
CLASS WORK TO BUSINESS: FROM SUSTAINABILITY TO ENTREPRENEURSHIP!
By Natalie Poston
We met in 2019 during our MBA program at Georgetown’s McDonough School of Business at a time in our lives when everyone around us was having babies. As we started to explore parenthood ourselves, it was obvious that the traditional model of baby and toddler gear ownership was outdated. Buying new gear for every baby can be wasteful - there’s already too much gear in circulation and oftentimes it can’t be donated which means gear ends up in a landfill. We knew renting could not only be a more sustainable solution, but it could reduce the stress parents feel about cost, reliability, storage, and choosing gear their child will like.
After meeting at Georgetown, we had a course called Lean Startup together - this is where we built the business plan for JoyLet. Then we used every other class we could to work on the business - from sustainability to entrepreneurship.
Once we had a solid business plan we participated in several Georgetown startup pitch competitions to introduce our business more broadly. Taking home the top prize in these competitions helped us get all the funding we needed to get JoyLet off of the ground last fall.
Since then, JoyLet has been renting musthave gear like bassinets, swings, loungers, strollers and developmental toys to families with babies and toddlers. We both left prestigious careers this spring to pursue this venture full-time in April because we feel strongly that renting baby gear can solve parents' biggest problems and it is better for the planet. Ironically, many of our peers in business school were trying to pivot into the careers we had, but we found ourselves being drawn to solve this problem instead.
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We offer white-glove delivery services in Washington DC and ship lightweight gear nationally. Parents tell us they love the flexibility of renting - it can be difficult for parents to know if a particular piece of gear will work for their baby before actually trying it. With JoyLet, if a piece of gear doesn’t work, they can just swap it for a new item. We also hear too many stories about how expensive baby and toddler gear collects dust and creates clutter after the child quickly grows out of it. With JoyLet, storage is no longer a concern. We’re on a mission to solve parents’ problems by bringing them more joy and less stress when it comes to preparing their home for a new baby
Alli Cavasino
Alli Cavasino is Co-Founder and CEO of Joylet where she focuses on strategy, operations, and finance. Alli is a strategic corporate finance professional with 10 years of experience leading M&A transactions, evaluating new product/market opportunities, and developing capital deployment strategies for public and private companies. She has spent the last 5 years working for the world’s largest equipment rental company where she focused on strategy and mergers and acquisitions.
Alli will graduate with an MBA from Georgetown’s McDonough School of Business in Fall 2022 with a certificate in sustainable business and holds a BS in Business Administration from American University.
Natalie Poston
Natalie Poston is the Co-Founder and COO of JoyLet. Previously she spent more than two years at StepStone Group (formerly known as Greenspring Associates) on the investment team conducting diligence for venture investments in early and growth-stage startups and venture funds on a primary and second basis. Prior to pursuing her MBA, Natalie consulted for Fortune 500 companies including Starbucks, Hershey’s, P&G, Unilever, State Farm, and Kimberly Clark on integrated marketing and public relations
Natalie holds an MBA with a certificate in sustainable business from Georgetown McDonough School of Business and a BA in Advertising with a specialization in Public Relations from Michigan State University.
S P O T L I G H T | I S S U E 8 V O L 1 0 |
Robbin Jorgensen Founder & CEO Women Igniting Change
Poston Co-Founder of JoyLet
Us How They
their business & how to forecast business operating expenses as an entrepreneur! We picked... Exclusive
This Time We Asked Female Entrepreneurs To Tell
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Natalie
+
BOSS BABES!
The Trend Is Real
The Source Is Credible: Who Are They?
Profiles of Trail Blazing Women
Continued from July Issue
ALLI CAVASINO AND
NATALIE POSTON
ROBBIN JORGENSEN
Spotlight | Issue 8 Vol 7|
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THE IMMORTALIZED THE IMMORTALIZED LEGACY OF EIIR LEGACY OF EIIR
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