Marketing presentation

Get to know me.

YOUR

AWARD

WINNING

REALTOR

Hi, I’m Jennifer!

18 YEARS OF EXPERIENCE I am an award-winning realtor with expertise in buying and selling largescale projects and luxury builds. I understand the importance of investing in relationships and utilize effective personal and social communication strategies to build networks and engage buyers. I vigilantly observe and analyze community trends to maintain and advance business negotiations.

My passion for real estate extends beyond transactions, as I strive to create lasting connections with clients by truly understanding their needs and aspirations. Through a client-centric approach, I ensure a seamless experience, whether it's finding the perfect property or successfully closing a deal. My commitment to staying informed about the latest market trends allows me to provide valuable insights and strategic advice, empowering clients to make well-informed decisions in the dynamic real estate landscape.

JENNIFER GULAY

LET’S WORK TOGETHER

MY OBJECTIVE FOR YOU As your dedicated real estate professional, my primary objective when listing your property is to secure a sale at the highest market value timely and efficiently, all while negotiating the most favorable terms on your behalf. Your absolute satisfaction remains my ultimate priority.

MY MISSION

My mission is to uphold the highest standards of professionalism, ethics and integrity while providing the best personalized real estate services to my clients. Providing a fun, positive and memorable experience for all my clients is my number one goal.

MY VISION

To redefine the method in which real estate transactions happen. My vision is to make the experience a seamless and stress free process that leaves my clients feeling like they are in the best possible hands.

JENNIFER GULAY

LET’S WORK TOGETHER

ACCOMPLISHMENTS

• Royal Lepage Prime #1 Individual Agent | 2021, 2022, 2023 • Gold Medallion Award | 2021 • Award, Top 35 under 35 Royal LePage Canada wide | 2019 & 2020 • Award, Executive Circle | 2023 • Award, Lifetime Achievement | Royal LePage | 2016 -2020 • Award, Diamond | Royal LePage | 2009, 2012-2020 • Award of Excellence | Royal LePage | 2011-2018, 2020, 2023 • Award, Top 10 Individual | Royal LePage Manitoba | 2012, 2014, 2015, 2018, 2019, 2023 • Award, Alliance Agent of the Year | 2009 & 2011 - 2017 • Award, Director’s Platinum | Royal LePage | 2007, 2008, 2010, 2017 • Gold Medallion Club | Royal LePage | 2011-2013 & 2017 • Silver Medallion Club | Royal LePage | 2009-2010, 2014-2016, & 2018-2020, 2022 • Bronze Medallion Club | Royal LePage | 2007 & 2008

DEVELOPMENT EXPERIENCE • Sold Out, Golden Gates Estates | 48 Unit Bungalow Condo Project • Sold Out, Westminister Condos | 8 Unit Conversion Apartment Condo Project • The Charles Condo | 44 Units Sold • Sold Out Couture West Condominiums | 24 Units Sold • Sold Out Oak + Ash Condominiums | 22 Units Sold

INDUSTRY SKILLS • Effectively positions properties in the market to attract/retain buyers • Accomplished in multi-party negotiations • Prepares contracts, purchase agreements, and closing statements, for the purchase/sale of real estate • Manages and creates impressionable consumer relationships • Implements aggressive marketing strategies to engage prospects • Able to articulate the process of obtaining and securing mortgage financing • Experience selling multi-residential properties and understanding the importance of acceptable standards and consumer protection within the commercial field • Recognize factors of city growth and how real estate is influenced • Understands the laws affecting real estate including contract & agency, as well as provincial and federal statutes • Demonstrates sound moral and ethical principles

Navigating your journey WITH

PROVEN

SKILL

AND

TRADE EXPERIENCE • Realtor, | January 2006 – Present • New Homes Sales Manager KDR Homes | December 2020 - Present • Realtor Artista Homes | June 2009 - 2020 • Realtor, Streetside Developments | 2015 - Present • License, Manitoba Real Estate • Certificate, Real Property Law - Manitoba Real Estate Association • Certificate, Principles of Appraisal - Manitoba Real Estate Association

PERSONALIZED

CARE

PROVEN SKILL + PERSONALIZED CARE • Realtor, Royal LePage Alliance/Prime | January 2006 – Present • Realtor Artista Homes | June 2009 - 2020 • New Homes Sales Manager KDR Homes | December 2020 - Present • Realtor, Streetside Developments | 2015 - Present • License, Manitoba Real Estate • Certificate, Real Property Law - Manitoba Real Estate Association • Certificate, Principles of Appraisal - Manitoba Real Estate Association

WHAT

SETS

ME

APART

jg

P E O P L E

I N N O V A T I O N

I have grown my network and developed connections and relationships with other agents in our city, which is an asset when doing real estate negotiations.

Staying ahead of market trends through innovation is paramount to a successful transaction and being an industry leader.

M A R K E T I N G

C R E D I B I L I T Y

Part of my service is providing you with honest, credible and genuine advice to guide and help you navigate through the market.

R E S U L T S

I am supported by a team of professionals. Brokers, managers and staff who are dedicated professionals assisting me every step of the way.

As a seasoned realtor, my marketing strategy involves leveraging cutting-edge digital tools and targeted advertising to ensure maximum exposure for your property.

Positioning your home IN

TODAYS

REAL

ESTATE

MARKET

SO,

YOU’RE

READY

TO

SELL

YOUR

HOME

Most home owners often struggle with a series of questions and roadblocks when it comes to deciding to sell your home. After all, you’re about to sell the single biggest asset you own. You might have questions like, What’s my home worth?

Should I use an agent or list my home myself? What type of liability does that open me up to? What can I do to make my home as attractive as possible? And of course, the big one: How do I get the most for my home? The best way to start answering those questions is to be informed. This guide will answer those questions for you.

PRICING VS POSITIONING All homeowners generally want to know the same thing… “what’s the value of my home?”

It's a simple enough question but the answer is anything but.

The value (or worth) of your home is dictated solely by the market and is defined as the maximum price a reasonable buyer is willing to pay for the home.

In fact, the true accurate value of your home is only recorded at one time - when the title of your home is transferred. In order to do that, we need to know 1) who the buyer is 2) what date the title is transferred and 3) the exact amount paid. Even if we did, what happens the next day? The value changes again.

These three things are unknown to us right now. So the truth of the matter is that no agent can honestly tell you the exact value of your home. It’s our job to position your home on the market to achieve the best results for you, our client.

JENNIFER GULAY

LET’S WORK TOGETHER

COMPETITIVE PRICE

CLEAN IT UP

REPAIRS

Positioning your property for the current market conditions and comparable properties recently sold.

Buyers are looking for their dream home, they don't want to see your real life messes! Ensure dishes, laundry, and any clutter is put away. Polish & shine!

Get everything in proper working order before showings begin to avoid deterring buyers from moving forward with the showing due to leaks/malfunctions.

LIGHTING

NO PETS PLEASE

CUT THE SMELLS

Ensure the home is well lit. Open the blinds to maximize natural light. Have the lights on in every room.

Be sure to have the pets out of the way. A barking dog or a hissing cat can be a real turn off for buyers. Clean the kitty litter and put the food dishes away!

Be sure to take care of any potential offputting odours, such as pet smells, garbage, cooking smells, etc. It's best if things smell fresh and clean!

You never get a second chance at a first impression.

NEGOTIATION ISN’T A POLICY, IT'S A TECHNIQUE.

NEGOTIATION Now this is where things get exciting. You’ve got an offer or maybe two or three at once! In a lot of cases, your home’s list price may not be the selling price. When it comes to settling on that final magic number, we’re going to be negotiating. That’s something as your REALTOR® I am an expert at, but here are some key strategies for owners: It’s a conversation. Don’t be offended by discussion of price and conditions. Think of it as a starting point to have a conversation. Price isn’t always the only thing. We can negotiate on price, offer conditions, assets in the home such as appliances or in some cases even furniture.

Don’t get stuck on one thing. Remember, even 1% more for your home can mean thousands to your bottom line.

Momentum matters. Just the act of moving a deal forward helps make the deal happen.

Once we accept an offer, the buyer provides a deposit cheque to be held in trust until the conditions are met. The conditions usually have a set time for removal and usually include things like an inspection and financing. Once the conditions are met, the buyer signs a waiver and the deal is firm. If we’ve completed all these steps, then you are a successful home seller.

Congratulations!

GOING TO MARKET When I take your property to the market, my strategy is to sell it for the highest price in the shortest amount of time. This starts with preparing your listing to show in the best way possible. I put together a custom strategy for every single one of my listings that includes everything from prepping for showings to offer presentation.

JENNIFER GULAY

LET’S WORK TOGETHER

ABOUT

GETTING

A

D O WN P A Y M E N T S

+ A higher downpayment means less

risk for the bank and a more favourable mortgage for you.

MORTGAGE

C R E D I T

S C O R E

+ You can see your credit score online

through Equifax. + Contrary to popular belief, checking

+ Although down payments of 20% are

your credit score does not negatively effect it.

favoured by most lenders, there are ways to purchase a home with as little as 5% down.

+ If your credit score is 650 or higher,

+ Lower down payments are subject to

you're more likely to have access to better lenders and financing.

mortgage insurance. An added cost designed to protect the bank incase the value of your home goes down. + If the other areas of your mortgage

application are not strong (for example you are self-employed) a larger down payment can help bring it all together.

A

S P E CI AL

T HANK

Y OU

A special thank you goes out to all my clients who have made the past two decades of my real estate career not only successful but also incredibly rewarding.

Your trust, patience, and dedication to finding your dream homes or selling your properties have made my job not just a profession, but a pleasure!

The importance of marketing MY

PROVEN

MARKETING

PLAN

V I S I T

M Y

W E B S I T E

J E N N I F E R G U L A Y . C O M

LET'S CONNECT! JENGULAY@GMAIL.COM 204-794-9464

EXPERIENCE

MATTERS

LET’S

WORK

TOGETHER

IMAGE

EXPERIENCE

MATTERS

When an agent is quick to discount, they themselves likely don't think they are worth it and are just trying to get a listing to put money in their pocket, or are hoping this listing will get them a buyer, and that will put money in their pocket. Any money. Really, with this "deal" you may have just scored, you didn't realize that this agent may be now investing less money into marketing, less effort, and less time. Where is the value in this? Do you want to pay $100 for a $200 value, or pay $80 for a $50 value?

Think of an agent whose best way to add value for you is to discount the commission. It points to low skill, low service, low effort, and low care.

More importantly, will they be the best person to negotiate the sale price on your behalf, when they can't even negotiate their own value?

LOOKING

FOR

A

DEAL?

Do you know what you are looking for a "deal" on? Most people don't know what they are looking to get out of a "deal". They end up going with a discounted agent and may literally get out of a deal.

THE

TRUTH

We have all bought a product or service and felt we got a "deal" and later realize the value didn't match the results or the product/service.

SOCIAL

MEDIA

MARKETING

Social media marketing is so important because it allows me to reach a large audience in a targeted way.

My platform allows me to engage with my followers, other realtors, and potential buyers.

Through strategic social media marketing, I can tailor content to resonate with specific demographics, enhancing the likelihood of attracting potential clients.

The interactive nature of my platform fosters meaningful connections and facilitates valuable conversations, ultimately bolstering my reputation as a knowledgeable and approachable real estate professional. Let’s connect on social!

JENNIFERGULAY

JENNIFER GULAY

LET’S WORK TOGETHER

MAXIMIZE

ONLINE

EXPOSURE

Your property will be listed on the following websites for maximum viewing and discovery online from potential buyers. www.jennifergulay.com www.realtor.ca www.winnipegfreepress.com www.winnipegrealestatenews.com www.royallepageprime.com www.royallepage.ca

JENNIFER GULAY

LET’S WORK TOGETHER

PROFESSIONAL PHOTOGRAPHY

In a sea of competitive listings, professional photography, and video-tours give potential buyers a behind-the-scenes look at your home without having to leave their couch.

Your custom video tour will be uploaded to its own virtual tour, and to YouTube, where hundreds of potential buyers have viewing access 24/7.

This is an invaluable tool for today’s tech savvy, educated consumer.

CAPTURE THE MOMENT PRESERVE THE MEMORY

PROPERTY

BROCHURES

Your home will get a custom, high-resolution, 4 page magazine style brochure highlighting all of its features.

Interested buyers will be able to take these home to continue to marvel, even after the showing has been completed.

JENNIFER GULAY

Don’t just take it from me TESTIMONIALS

FROM

PAST

AND

CURRENT

CLIENTS

01.

CL I E NT

R E V I E W

F R OM

S HAWNA

+

J OHN

We sold our home & bought our new home build from Jennifer. She was an excellent guide navigating the nuances of building our new home.

Her expertise & professionalism in the real estate market were exactly what we were looking for in a realtor. Excellent service, always responsive with the questions we had. I would not hesitate to refer her to all my friends & family.

02.

CL I E NT

R E V I E W

F R OM

AS HL E I GH

+

S HANE

Selling your home is one of the most stressful experiences! Make sure you choose a realtor that makes you feel comfortable, and confident in her abilities. Jennifer went out of her way to make us feel at ease with the process. We both sold our home with her and used her to purchase our dream home. She is professional, knowledgeable, and will ensure that your home sells for the highest value and that you pay a fair price for your next home purchase.

J E N N I F E R

G U L A Y

03.

CL I E NT

R E V I E W

F R OM

KAT E

Jennifer has always given me such great direction and advice whether i have been looking to sell my home, or purchase a new one. Jenn is so knowledgeable, current, kind, and works diligently with her clients to make sure their needs are always taken care of. Jenn is accountable and always does what she says she's going to do, so I highly recommend working with this lady if you're interested in selling, buying, or building a home.

04.

CL I E NT

R E V I E W

F R OM

J AI ME

Jennifer has helped me purchase and sell multiple residences in the last few years. She is extremely knowledgeable and trustworthy. She makes it all very easy. I have had nothing but very positive experiences. Highly recommend anyone work with her - best agent in the city!

J E N N I F E R

G U L A Y

Let’s connect!

JENGULAY@GMAIL.COM 204-794-9464 ROYAL LEPAGE PRIME 300-3025 PORTAGE AVENUE