Part 1 - Art Deco Womenswear Spring 2012 -History and Origins -The Hollywood Starlet -The Exotic Princess -The Modern Woman -The Frivolous Flapper -Art Deco On The Street -Art Deco In The Media -Gucci Collection Feature
Part 2 - Spring Blues Menswear Spring 2012 -The Experimental Colourist -The Dapper Gentleman -The Casual Athlete -The Cultured Traveller
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Art Deco Womenswear Spring/Summer 2012
The Hollywood Starlet
Tadashi Soji
Badgley Mischka
Ralph Lauren
Elie Saab
T h e Exotic P rincess
Bora Aksu
BCBG MAX AZARIA
Etro
Holly Fulton
Th e M odern W oman
Ralph Lauren
Bottega Veneta
J Mendel
Gucci
The Frivolous Flapper
Marchesa
Gucci
Etro
Tory Burch
E l ement s of th e Ar t De c o tr e n d h a v e trans gr es s ed runways and h a v e b e e n wo r n o n th e s t r eet in v ar ious f orms duri ng s p r in g /s u mme r. So me s u c c um bed t o t he t heme of exce s s a n d in c o r p o r a te d fe a ther s , f r inging, beads and sh imme r o n a s le e k s ilh o u et t e, w her eas ot hers t ook a min ima lis t a p p r o a c h a n d c r eat ed im pac t wi t h angul ar g e o me tr y. An a th le tic twist gav e A r t D ec o a cont emporar y e n e r g y, a n d b o ld c o lo u r s w it h a 1960s vi be f used dec o with s p o r ts we a r, a n o th er k ey s pr ing t rend whi ch filte r e d fr o m r u n wa y to h igh- s t r eet . F or deco-era e v e n in g e le g a n c e , d r a p ing bac k les s cut s, shi mme r y fr in g in g , s ilk a n d s a tin w er e popular on t he red car p e t, y e t fo r a h in t o f d a yt im e glam our many opt ed fo r d e c o - in s p ir e d a c c e s s or ies , s uc h as a t assel l ed cl u tc h e s in b o ld c o lo u r s o r chunk y jew eller y. T he domi nan t c o lo u r p a le tte c o n s is te d of em er ald green, gol d, z e b r a s tr ip e s , c o b a lt b lu e and m us t ar d.
A s one of t he k e y tr e n d s fo r th e s p r ing/ s um m er s eas on, A rt Deco st yle wa s fe a tu r e d e x te n s iv e ly in a r ange of f ashi on public a tio n s b o th o n lin e a n d in pr int . A s w ell as great co v e r a g e o f th e Ar t De c o tr e nd in s pr ing/ summer t rend g u id e s a n d s h o w r e p o r t s f or high- pr of ile publ i cat i ons s u c h a s Vo g u e ma g a z in e , E lle, S t y le. c om and f ashi onis in g .c o m, th e tr e n d a ls o i ns pir ed a num ber of edi t ori al ph o to s h o o ts in ma n y o f th e leading f as hion magazi nes. T he exubera n c e o f th e J a z z a g e c a p tu r ed t he i magi nat i ons o f ma n y fa s h io n wr ite r s . When r ef er r ing t o t he A rt Deco tr e n d , mu c h te r min o lo g y has been us ed t o ref erence t he me s , c h a r a c te r s a n d c o s t um es in F. S c ot t F i t zgeral d’s n o v e l ‘Th e Gr e a t Ga ts b y ’ in ant ic ipat ion of t he new adap ta tio n o f th e film to b e r eleas ed at t he end of 2012. ‘Call it a movement of frivolity and hopefulness or a step forward from the Jazz-age of the 1920s; Art Deco has reappeared on the 2012 fashion map.’
Fashionising.com ‘From the sexy Art Deco glitz at Gucci to the flapper-fab cocktail dresses at Ralph Lauren, Daisy Buchanan wished she had it so good.’
Style.com ‘With Baz Luhrmann’s adaptation of F. Scott Fitzgerald’s classic The Great Gatsby coming to cinemas in December, the catwalks were brimming with deco details and Twenties silhouettes.’
Vogue.com
Gucci - Hard Deco Featured Collection “I wanted to explore an optical side of femininity by creating a sculptural glamour for the Gucci woman,” Frida Giannini
No brand pres e n te d a c o n te mp o r a r y int er pr et at ion of t he A rt Deco e r a b e tte r th a n Gu c c i a n d it s ‘H ar d D ec o’ col l ect i on l as t s e a s o n . Re fe r e n c in g th e opulenc e of t he era of hedonis m with mir r o r e mb r o id e r y r ef lec t ing t he skyscrapers o f a me tr o p a lis , th e Gu c c i S pr ing/ S um er 2012 col l ect io n wa s a mo d e r n a n d g la m or ous t ak e on t he A rt Deco p e r io d . I nspi red by ar c h ite c tu r a l s h a p e s , th e collec t ion embodi ed an d r o d y n o u s , o v e r s iz e e le g anc e in s hor t , boxy j acket s a n d h ig h - wa is te d tr o u s e r s . Yet r em inis c ent of t he gl i t z o f th e J a z z Ag e , it wa s th e f r inged gold and bl ack cockt ail d r e s s e s in th e fin a le th at w er e t he r eal show st oppi n g p ie c e s o f th e c o lle c tio n . A ni mal pri nt s, r ic h e me r a ld g r e e n a n d m andar in ex uded a sense of of th e e x o tic ju x ta p o s e d wit h an ot her w is e bl ack, whi t e an d g o ld c o lo u r p a le tte . The s ens uous S pri ng / S umme r 2 0 1 2 c a mp a ig n s h o t by M er t & M ar c us st arri ng A bbe y L e e Ke r s h a w a n d Ka r men P edar u conveyed a d a r k , e v o k a tiv e a d v e r t fo r t he br and.
Gucci S/S 12
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Spring Blues Meswear Spring/Summer 2012