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Trend Report Autumn/Winter 2013-14


Contents

Berlin Creative S Looking City Direction Back Guide Trends Looking Ted Brand Visual Forward Baker A A urrealism

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Berlin

City Guide


Creative Direction

Surrealism/Looking back/Looking forward


Creative Direction Colour Palette No.1

Surrealism


Surrealism is a trend that delves into the unexpected. It is inspired by the escapism from everyday life, almost as a way of lashing out. With brash and obtrusive objects featuring in Visual Merchandising, this trend is set to make a statement. The colour palette is bold and contrasting. To idea is to ‘play surreal games with a surreal society’.


Creative Direction Colour Palette No.2

Looking Back


This trend is inspired by a dispairing attitude towards technologic advances. It is almost a reaction to fight against further futuristic occurances, and traces back roots to a time that many long for, where actions were simpler, things were home made, and everyone was at one with the great outdoors. This trend is for those who want to take a sentimental journey in time.


Creative Direction Colour Palette No.3

Looking Forward


This trend is inspired by architecture, futuristic visions and robotic shapes. In this digital age where technology is advancing at a rapid rate it is questionable what our future will become. This trend delves into the future with angular shapes and chrome dominating. It is experimental and unknown.


Surrealism Visual Merchandising


Surrealism Print and Graphics


Surrealism Menswear


Looking Back

Romantisim Visual Merchandising


Looking Back Print and Graphics


Looking Back Menswear


Futurism Visual Merchandising


Futurism Print and Graphics


Futurism Menswear


Ted Baker Brand Application


SWOT analysis Strengths

Strengths Established brand Loyal consumers Sense of humour Change image frequently whilst maintaining brand DNA

Opportunites Expand consumer base/ attract new consumers Show brand is forward thinking and culturally aware

Weaknesses No advertising

Threats

Recession-people spending less money on clothes


Ted Baker Visual Application


Logo

Visual Application


Packaging Visual Application


In-store design

Visual Application


Window display

Visual Application


Window display

Visual Application


Natasha Stock/Jemima Wilson/Eileen Pegg


Trend Report Autumn/Winter 2013/14