Trend Report Autumn/Winter 2013-14
Berlin Creative S Looking City Direction Back Guide Trends Looking Ted Brand Visual Forward Baker A A urrealism
Surrealism/Looking back/Looking forward
Creative Direction Colour Palette No.1
Surrealism is a trend that delves into the unexpected. It is inspired by the escapism from everyday life, almost as a way of lashing out. With brash and obtrusive objects featuring in Visual Merchandising, this trend is set to make a statement. The colour palette is bold and contrasting. To idea is to â€˜play surreal games with a surreal societyâ€™.
Creative Direction Colour Palette No.2
This trend is inspired by a dispairing attitude towards technologic advances. It is almost a reaction to fight against further futuristic occurances, and traces back roots to a time that many long for, where actions were simpler, things were home made, and everyone was at one with the great outdoors. This trend is for those who want to take a sentimental journey in time.
Creative Direction Colour Palette No.3
This trend is inspired by architecture, futuristic visions and robotic shapes. In this digital age where technology is advancing at a rapid rate it is questionable what our future will become. This trend delves into the future with angular shapes and chrome dominating. It is experimental and unknown.
Surrealism Visual Merchandising
Surrealism Print and Graphics
Romantisim Visual Merchandising
Looking Back Print and Graphics
Looking Back Menswear
Futurism Visual Merchandising
Futurism Print and Graphics
Ted Baker Brand Application
SWOT analysis Strengths
Strengths Established brand Loyal consumers Sense of humour Change image frequently whilst maintaining brand DNA
Opportunites Expand consumer base/ attract new consumers Show brand is forward thinking and culturally aware
Weaknesses No advertising
Recession-people spending less money on clothes
Ted Baker Visual Application
Packaging Visual Application
Natasha Stock/Jemima Wilson/Eileen Pegg
Report exploring key trends for autumn/winter 2013/14 and observations from research trip to Berlin.