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1. Individual

Self-Promotion. What am I like? Initial Branding Research Initial Branding Ideas Personal Branding Development Brand Identity Creative CV

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A s a s t r t i ng point f or t hi nk ing ab o u t m y s e l f as a Fas hi on C omm uni c a to r a n d P r o mot er w it hi n t he broade r f a s h i o n lands c ape, I produed a visu a l r e p r e s e nt at i on of 10 c at egori es w h i c h s hape w ho I am as a c rea tive i n d i v i d u a l . R ef l ec t i ng on v aried a sp e cts o f m y l i f e and ex ploring my int e re sts a n d p e r s onal pref erenc es enc ou ra g e d m e t o c ons i der my s el f -promot i o n a n d h o w I w ant t o be pec ei ed as a bra n d . I f o u n d c reat ing t his pi ec e of w ork wa s a t h o u g ht -prov ok i ng ex c erc is e a llo win g m y s e l f and ot hers t o gai n a grea te r i n s i g h t i nt o m y pers onal i t y.

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I n o r d e r t o gai n i ns pi rat i on f or m y o wn s e l f- p r o m o t ion and pers onal brand in g I r e s e a r c h e d a range of innov at iv e b ra n d i n g i d e a s and produc ed a m ood boa rd o f s t y l e s t h a t mos t appeal t o m e. I pa rticu l a r l y l i k e m i nim al branding des igns a n d I a m d r a w n t o promi nent bl ac k f on t o n a w h i te b a c k ground, how ev er I hav e cre a t e d a c o l o u r palet t e w hic h i nc ludes mu te d c o l o u r s w hic h I i nt end t o ex peri m e n t with u s i n g i n m y brand dev elopm ent . I a m k e e n t o e x pand t he c onc ept of a d e sig n p a c k a g e i n c ludi ng bus ines s c ards, b ra n d e d l e tt e r h eads and env el opes and p e r h a p s s o m e branded i t em s of s t at io n a ry.

- T h i n k o f brand as mult i-dim ens i o n a l a n d m u l t i - fu n c t i onal - S i m p l i c i t y and m i nim ali s m - F a s h i o n I l l us t rat i on - B o l d Ty p ography - W h i te b a c k ground - C u t - o u t l e t t ers - U s e o f i n it ials as logo - S e l f - p r o mot i on pac k ages

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F o l l o w i n g on f rom my init ial bran d in g r e s e a r c h I began t o ex perim ent with l o g o a n d t y pography i deas t o c re a te my o w n p e r s onal branding. I t ried usin g th e o u ti n e s o f f as hion il l us t rat i ons t o cre a te a b s tr a c t y et el egant f em i nine s il lh o u e tte s a s a l o g o idea and I als o ex perime n te d w i t h m i n i mal f ont s f or t ex t . I f ound I like d m y n a m e w rit t en out in f ul l , how eve r I p r e fe r t h e em phas is t o be on m y first n a me ‘ J e m i m a ’ , as i t i s unique. I put s ome o f my i n i ti a l i d e as i n t o t he c ont ex t of a b u sin e ss c a r d , s h o w ing ex amples of t he use o f my i n i ti a l s a nd t he us e of an im age.

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H a v i n g ex peri m ent ed w it h v ario u s d iffe re n t b ra n d in g a n d l o g o ideas , I dec ided t o f oc us o n simp licity a n d b a se my b r a n d i ng on m y name, em pha sizin g my first n a me with b o l d f ont . A s I int end t o ent er th e in d u stry a s a write r, t h e t ex t ual el ement of my busin e ss ca rd e xp re sse s my e n t h u s ias m f or w ords and t he la yo u t I h a ve ch o se n is s p a c ed out s o as t o appear min ima l a n d cle a r. I h a v e des i gned a s ubt l e, il l u stra te d lo g o wh ich I h a ve i n c l u ded on t he bac k of s ome o f my b u sin e ss ca rd s a s I w ant ed t o add s ome elega n a n ce to my b ra n d in g . H o w e v er, alt hough I li k e t he co n ce p t, I fe e l th e lo g o i ts e l f needs s om e f urt her deve lo p me n t. M y f i n al bus ines s c ard des i gn is b la ck a n d wh ite a s I w a n t ed t o k eep t he des i gn as min ima l a s p o ssib le . H o w e v er, t hroughout t hi s por tfo lio I h a ve d e ve lo p e d a c o l o u r pal l et t e w hic h c oul d b e in co rp o ra te d in to fu rth e r b r a n d i ng ex pans ion.

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My brand identity is simple, minimal and classic; I took inspiration from high-end brands such as Jil Sander, Acne and CĂŠline whose identities are understated, timeless and sophisticated.

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I have continued the minimal aesthetic of my branding to create my CV by presenting the text spaciously and featuring my name at the top of each page.

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2. Work

Experience. Personal Blog Online Portfolio Moschino Fashionising On:Yorkshire Magazine FAKE Magazine Beige Magazine

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w w w. t h e s t y l e s o l i l o quis t . blogs pot . c o. uk

Named ‘The Style Soliloquist’, my blog is a means for me to document and express personal reflections of inspiring individuals, works and places, and anything else I find of interest within the world of fashion and beyond. I am particularly keen on writing, and my blog provides a platform for me to showcase my writing and establish a unique voice.

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I h a v e c reat ed a port f oli o on C a rg o Co lle ctive wh ich in clu d e s e x a m p l es of my w ork bot h at uni a n d in in d u stry a n d fe a tu re s l i n k s t o m y bl og and my is s uu pro file . I a m a l so c urrent ly a c ont ri but in g write r to fa sh io n isin g . c o m a n d my art ic l es are publ i s h e d o n my p ro file o n th e f a s h i o n i s i ng w ebs i t e.

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3. Seminar

Activities. Multi-Layered Personal Manifesto Numbers into Fashion

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Ta s k e d t o c reat e a mult i-l ay ered v isu a l with in a 3 D sp a ce , I fe a tu re d a se le ctio n o f p e r s o n a l f a s h ion art ef ac t s t o c apt ure my e sse n ce a s a fa sh io n cre a tive . In sp ire d b y t h e wo r k o f s e t d e s i g ners and f as hion prop ma ke rs Ga ry Ca rd , Fre d Bu tle r, Sh o n a He a th a n d K i m H o w e l l s I hav e c ons t ruc t ed a v i s ual p re se n tin g my p e rso n a l a rte fa cts a s if th e y for m p a r t o f a n a r t g all ery i ns t all at i on. Feat urin g a ja cke t fro m Re iss to re p re se n t my sma rt , s o p h i s t i c a te d s t y l e, I us ed t he poc k ets o f th e ja cke t to d isp la y my d ia ry fo r 2 0 1 3 , my p u r s e a n d m y c a mera; i t em s w hic h I c arr y with me a n d u se o n a n e ve ryd a y b a sis. I a lso i n c l u d e d m y f a v o urit e s c arf and a pai r of YSL style h e e le d b o o ts in th e visu a l a s we ll as o n e o f m y f a v o urit e f ramed phot ographs. Th e ima g e o f L o n d o n e xp re sse s my lo ve fo r B r i t i s h h e r i t a g e a nd repres ent s m y f ut ure a mb itio n o f livin g a n d wo rkin g in th e city. ‘Cla ss i c ’ , ‘ m i n i m a l ’ , ‘organi s ed’ and ‘perf ec t io n ist’ a re th e wo rd s I h a ve ch o se n to re p re se nt my s e l f o n a s m a l l pi ec e of paper and I ha ve fe a tu re d th e m a s a p a rt o f th e ima g e b y ta pi n g t h e m to o n e o f t he j ac k et poc k et s . I u s e d t h e k ey element s of my f i nal ima g e to p ro d u ce a mo vin g ima g e se q u e n ce on mo v e m a k e r w h i ch f oc us s es on eac h of my p e rso n a l a rte fa cts clo se -u p , fa d in g b e twe e n e a c h s h o t b e f o r e rev eali ng t he c om plet e p e rso n a l ma n ife sto ima g e in th e fin a l fra me .

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This shocking numerical statistic formed the basis of my idea for a fashion shoot which warns of how damaging fast fashion is to the environment, and suggests that recycling and re-using clothes is a more sustainable alternative. Taking inspiration from the August 2010 editorial shoot in Vogue Italia which interprets a major oil crisis and explores the power of nature over humanity, the concept of my shot is to challenge the throw-away attitudes of consumers by showing them the consequences of their actions. The location of the shoot would be a landfill site, and models would be styled to wear old clothes which blend into the surrounding location. The style of the shoot would very high-fashion to juxtapose the squalid location, making people consider where the 900,000 garments they throw-away each year end up. By distancing the consumer from the glamour and frivolousness of fashion and showing them the reality of fast fashion I hope that they will see that we must take responsibility for our clothes and our actions. Recycling fashion is a better way forward, as we cannot continue to put so much strain on the environment.

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Communication and Message - Self-promotion portfolio January 2013