KWMC LP

About Keller Williams Realty

Market Price

Preparing

Your Home Getting It Sold

Reviewing Offers

Steps To Settlement

THE CONTENTS

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ABOUT KELLER WILLIAMS

1,343,543

$532B

#1 homes sold

sales volume real estate franchise

173,274

agents worldwide

MARKET PRICE

Pricing a home correctly is essential to getting your home sold in the fastest amount of time and for the most money. There are several factors that go into how a REALTOR® suggests your home be priced.

First we analyze recently sold, comparable properties. We choose several homes in your area that share similar square footage, bedrooms, baths, functionality and upgrades. How does your home compare to those?

Secondly, we consider the other homes on the market listed for sale right now. This is your direct competition. Not only will buyers’ agents be researching what has sold recently but they will also compare your home to others that are currently on the market when they recommend an offer price to their clients.

Finally, let’s consider how the real estate market is performing. Market conditions are a significant factor on the market value of your home. It could be a seller’s OR a buyer’s market. If it is a seller’s market, where there are fewer homes available than there are individuals looking to purchase them, buyers are competing with one another. When there is high competition between buyers, it typically results in multiple offers and the waiving of common contingencies. If it is a buyer’s market where there are more homes than there are people looking to buy, buyers tend to be less aggressive in their offers.

critical. When a home is priced above market value, the number of qualified buyers who will arrange for a showing decreases significantly because they are comparing it to other properties online similarly priced. Conversely, pricing a home under market value can encourage more showings and interest.

Pricing “On The Market”

LIST PRICE

% OF POTENTIAL BUYERS WHO WILL VISIT A PROPERTY FOR SALE

MARKET VALUE

10% BELOW

15% BELOW

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Price it right, the first time. Pricing a home above market value when it is first listed is one of the most common mistakes made by sellers. If you think you can lower the price later, it may be too late. The first couple of weeks a home is on the market is when it will the see the highest number of showings and interest. After this initial period, showings decrease dramatically. Put your best foot forward when it comes to pricing your home for the best outcome.

Staging your home

is an effective way to sway potential buyers. In most cases, staging can help to sell a home faster and for more money. If your home is underfurnished, it can look empty and uninviting. If your home is over-furnished, it can look smaller than it really is. At the very least, you should DE-CLUTTER, ORGANIZE and DEEP CLEAN the exterior and interior paying special attention to curb appeal. When you put the work into preparing appropriately, you will see the difference in the sale price.

IMPACT ON BUYERS VIEWING A STAGED HOME

Easier to visualize property as their future home

More willing to walk through a home they saw online

Will positively impact home value if home is decorated neutrally

Willing to overlook other faults about the property

GETTING IT SOLD

REALTORS® need to be marketers, first.

Most REALTORS® are capable of placing a home on the MLS and putting a “FOR SALE” sign in your yard. What differentiates an excellent agent from a mediocre one? In today’s technology driven age, there is no substitute for someone who specializes in marketing, in all forms. It is imperative that your property stand out from the rest.

PHOTOGRAPHY

Professional photography is an absolute must. Buyers scour the internet looking for the most appealing listings. With my professional photography team in place, your home will look great online.

SOCIAL MEDIA

Promoting your home on social media is absolutely necessary to achieve the furthest reach! Anything and everything that can be done to ensure potential buyers know about your home is the goal.

DIGITAL MARKETING

Sending your listing to all of the local agents, including those from other brokerages, will increase your home’s exposure.

Offers are complex and comparing one offer against others, then making a recommendation to you is another of your REALTOR’S® duties. Below is just a glimpse of an offer and potential components. Remember, an offer is a contract in infancy. Once you sign an offer, you are legally obligated to fulfill the terms laid out in the agreement.

STEPS TO SETTLEMENT

Getting to settlement

without the aid of a well trained, experienced agent can be daunting and stressful. Through extensive training, a KW agent is the best equipped advocate to help you along the way. Did you know that Training Magazine rated KW the #1 Training Organization in the world across all industries? Whether this is your first home to sell or your fifth, each transaction is different...so arm yourself with the very best.

AGREEMENT

You will discuss your needs and expectations with your REALTOR®. Together, you will decide when your home will go on the market along with the list price of the home. Additional topics agreed on will be: times for showings, open houses and other miscellaneous items.

ACTIVATION

Once your home has been activated on the Multiple Listing Service, agents and consumers will learn about your home and the list price. The listing will be disseminated to many real estate websites used by consumers and agents.

the process

PREPARATION

Your REALTOR® will help you decide how to best prepare your home for sale by recommending things like staging or de-cluttering. Additionally discussed, will be your home’s best features and areas of improvement needed to sell your home quickly and for top dollar.

MARKETING

After a professional photography shoot of your home, your home will be marketed electronically through many avenues i.e. MLS, social media sites, forums etc.

NEGOTIATE

When a buyer decides they wish to own your home, they will present an offer which will include at a minimum these three factors: purchase price, closing date, and type of financing they will use, if any.

SETTLEMENT

At closing, you will receive a document from the settlement company outlining the costs associated with your sale. This document will inform you of the proceeds you should expect after the sale of your home or money you may need to pay to satisfy the existing mortgage.

RATIFICATION

Once both parties of the transaction have agreed to terms, the contract is said to be “ratified”. After ratification, the parties are legally liable to fulfill their obligations set forth in the contract.

CONTINGENCIES

Several contingencies will most likely need to be navigated throughout the process. The first is typically the home inspection followed by the appraisal and buyer financing contingencies. Navigating you through each step of the process while protecting your interests is your REALTOR’S® duty.