SHIFT BY JAZZMYNN DEFINED
“Our mission is to fulfill the lifestyle needs of the fashion wise curvy urban professional.”
E
U. S
.A.
zmy
nn
MAD
E
IN
T
H
J
az
S h ift
by
This line will SHIFT what you think about professional attire, SBJ gives the curvy girl, also known as the “Shift Girl,� affordable luxury pieces she deserves. Our collections are about empowering the curvy woman to follow her ambitions without any selfdefeating definitions or reservations
E
U. S
.A.
zmy
J
az
2
nn
MAD
E
IN
T
H
S h ift
by
Highlights • Shift by Jazzmynn will “Caters to your curves”… “Because you are the Shift” • Young brand w/ the ability to be the first to cater to curvy women at the high end • Opportunity to be the first luxury brand dedicated to curvy professionals • High-quality, innovative, and fashionable clothing • Target Market: Urban Uptowns and Midtown Mix ages 21-41 • Under-penetrated market w/ immediate goal to have profitable sales in first year • Objective: to be the #1 destination for professional clothing and lifestyle .A. needs for curvy women U. S E H
zmy
J
az
3
nn
MAD
E
IN
T
S h ift
by
Keys to Success • Quality products • Fits Psychographic needscurve-friendly fabrics with industry forward designs for women who desire to have a blossoming career • Differentiation in products- “the perfect fit for the perfect size”. The clothing will not be defined by “plussize” as is seen to adversely describe women of curve. • Customized fit of each product- to meet fashion and function needs. Our marketing strategy “cater to your curves” and “because you are the Shift” speaks to this.
E
U. S
.A.
zmy
J
az
4
nn
MAD
E
IN
T
H
S h ift
by
LIFESTYLE Luxury and Empowerment Transitional Pieces Custom Wardrobe Curvy Urban Professional
The Shift Girl is a woman who appreciates the arts. She appreciates the craftsmanship in the the finer things. She works in marketing, tourism, fashion, accounting or project management. She has a blossoming career but also has a personal life. She considers herself successful because she is able to balance both. SBJ will give her one less thing to worry about as our clothes will transition in both settings. E
U. S
.A.
zmy
J
az
5
nn
MAD
E
IN
T
H
S h ift
by
E
U. S
.A.
zmy
J
az
6
nn
MAD
E
IN
T
H
S h ift
by
THE SHIFT? Shift Dress Shift Girl Shift in Time Shift in Paradigm The Shift Girl embodies the brand. From the femininity of the shift dress to being the change that she wants to see in the world. Gone are the days where curvy women have to hide under large mu mu’s. The Shift Girl is like a Bond Girl. She is apart of a society of women who love clothes, has a budding career, a happy personal life, loves to give back ‌while having dangerous curves. E
U. S
.A.
zmy
J
az
7
nn
MAD
E
IN
T
H
S h ift
by
E
U. S
.A.
zmy
J
az
8
nn
MAD
E
IN
T
H
S h ift
by
Shift Brand and Heritage
Authenticity Designed from the inside out– The structure and design meet not only the outside of the garment but also grace the lining of every piece. Each piece will come with a letter of authenticity. Packaging SBJ will be shipped in luxury garment bags which will serve as protection during shipping and also be reused after delivery to increase impressions of brand. Labeling -Every garment will have a SBJ Logo Purple Satin Print Label. -The hang tag will be luxury paper with a unique scan bar -Each garment will be named after women whom we feel represent the Shift Brand
E
U. S
.A.
zmy
J
az
9
nn
MAD
E
IN
T
H
S h ift
by
Shipping Packaging
White Box with Purple Trim Slide box Serve dual purpose as shipping protection and reusable garment bag Increase impressions through reuse
S B J [ R T W o r C T C ] 1 2 2 5 S B J [ R T W o r C T C ] 1 2 2 5
Brand Collec,on Year Produc,on # Brand Collec,on Year Produc,on #
E
U. S
.A.
zmy
J
az
10
nn
MAD
E
IN
T
H
S h ift
by
Contents of Packaging
Bag Trim Purple Velcro Strap Serve dual purpose as shipping protection and reusable garment bag Increase impressions through reuse
Sh
ift b
H
E
nn
U. S
.A.
zmy
J
az
11
nn
MAD
E
IN
T
y Ja z z m y
S h ift
by
…Because you are the Shift
The Importance of “Because”
A study was done by researchers Ellen Langer (Harvard University), Arthur Blank and Benzion Chanowitz (The Graduate Center City University of New York). they discovered that using the word “Because” could yield them a 30% increase in compliance. In other words, getting yes’s instead of no’s.
“You are the Shift”
-This statement is a play on the colloquialism giving the utmost compliment of confidence -Relates to the buyer being the brand -Relates to time and shift dress -Relates to the person being the change that they wish to see whether it be in business, perception.
E
U. S
.A.
zmy
J
az
12
nn
MAD
E
IN
T
H
S h ift
by
Ready Shift Go Collection
The Ready Shift Go Collection is an expertly tailored line with a focus on giving full function and high quality fashion. The clothing is precisely handcut and sewn from a range of limited hand-selected fabrics. The pieces are perfectly crafted to suit a woman’s curves while transitioning from the boardroom to happy hour.
E
U. S
.A.
zmy
J
az
13
nn
MAD
E
IN
T
H
S h ift
by
Contact
333 Nelson Street Atlanta, GA JazzmynnF@ShiftbyJazzmynn.com 646-493-5299
E
U. S
.A.
zmy
J
az
14
nn
MAD
E
IN
T
H
S h ift
by