JAZZ OF ALL TRADES CONSULTING
SOCIAL MEDIA STRATEGY PORTFOLIO 2019
2019 COPYRIGHT JAZZ OF ALL TRADES, LLC
WHAT'S INSIDE TOPIC OUTLINE
Jazz of All Trades Introduction Mission and Brand Promise Approach and Offering Appendix: Case Studies and Verbatims
WHO I AM Jazz of All Trades. Master of Self. empathy first innovator. creator. inventor. marketing and social maven. publicist. music is as much my heart as it is my name. travel enthusiast. planner extraordinaire. strategist. analyst. giver. connector. mass customization. experiential.
maker. writer. curator. glam geek = half style half techie. guiseppies. doer. luxury. 1972 buick skylark 1975 911 Turbo. 981 Cayman. not learnin' I'm dying'. lover of all things. generational wealth. will work for food.
JAZZ OF ALL TRADES DNA empathy noun em· pa· thy | \ ˈem-pə-thē \ the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner also : the capacity for this how this strategy translates : the focus is both on the client as our customer and your customers as they are at the heart of the strategies will be implemented. I also focus on the right messages on the right channels for the right audiences all while meeting your business needs.
JAZZ OF ALL TRADES TRACK RECORD $8 MM EMV RRVI Developed and implemented omni channel experiential content strategy that led to $8 Million in Earned Media Value and a 1200% increase in YoY impressions.
Record Setting Snapchat Engagement Launched first-ever Snapchat campaign that resulted in a 42% conversion rate. The highest conversion rate that Snapchat had seen to date.
First To Market Successfully implemented first-ever influencer campaign for 718 Boxster campaign aligning with the Circuit Playground activation over delivering on KPI’s by 225%
Trend Hunting
High level of expertise
Leverage Data & Insights
Created cross-agency global newsletter “Porsche Digital Gram” to analyze trends in new media to ensure forward thinking approach.
Created and executed the Brand’s social media strategy that aligned with the Porsche longitudinal corporate goals that ultimately facilitated the growth of the Brand’s global Instagram page from 200k followers to over 16+Million followers
Led industry benchmark setting campaigns for the launch of 911 and 718 Boxster, which resulted in double-digit brand lift and recall. Used owned C@P data for Panamera that resulted in 70% of low funnel actions attributed to this strategy
Select Case Studies in Appendix for Review
BRAND OFFERING
ELEMENTS FOR EXPERIENTIAL SOCIAL
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Team Development
Social Media Strategy
Social Media Content and Activation
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Social Analytics
STRATEGY DEVELOPMENT & IMPLEMENTATION
Ensure alignment of business goals with social brand ecosystem Develop 360 degree content framework Develop target audience profiles Community management strategy One-to-one strategy alignment and convergence Recommendation for social tool stack Community Management Strategy Always on Content Publishing Strategy Alignment Listening Dashboard and Overarching Strategy Develop on site team for on site execution Recommend vendors that Content framework Logistics and Content Calendarization War room listening and real time analytics Nimble content creative direction Daily wrap reports (events) Final Wrap reports Continue to implement post event strategy inclusive of one-to-one strategy convergence
LETS WORK. STAY IN TOUCH!
Phone Number 404-697-7170
Email Address jazzmynnfinney@gmail.com
IN CASE YOU WEREN'T SOLD
CASE STUDIES AND VERBATIMS
CASE STUDY: RENNSPORT REUNION VI Developed and implemented omni channel experiential content strategy that led to $8 Million in Earned Media Value and a 1200% increase in YoY impressions. Results: Rennsport Reunion VI received a total of 29,676 online mentions from September 20 to October 7, 2018 – 83%of which earned content Estimated potential total reach for event is 258.7 million impressions As expected, 52% of the event buzz was delivered by Instagram, followed by Twitter with 48% of the conversations
Photo by
CASE STUDY: RENNSPORT REUNION VI
CASE STUDY: PORSCHE EXPERIENCE PEFORMANCE DRIVES Developed and implemented the first ever social lead generation campaign for PEPD that led to social driving targeted event attendees at a 559% more efficient rate than any other marketing effort (Email, DM, Experian). Also, concepted PEPD as a pure invite play for the 2025 audience. Results: Social invitations drove the Highest ROI across marketing efforts with the sale of a 911 Carrera S Cabriolet All media flighting was set for 7 days, however, due to efficiencies in most cities we were able to fill all of the social allotments within 24-72 hours. Learning: More focus to be put on follow up for pure prospect audience by creating a one-to-one strategy that requires alignment of all teams prior to launch of event. Created PEN Brief to utilize content that the team had captured previously to reach 2025 Audiences audience
Photo by JAT
IN CASE YOU WEREN'T SOLD
IF YOU WERE A STOCK I WOULD INVEST IN YOU. -Snapchat Executive
IN CASE YOU WEREN'T SOLD
YOUR STRENGTH IS IN YOUR IDEAS. -Scott Baker (Paraphrased) Director of Communications Porsche Cars North America
IN CASE YOU WEREN'T SOLD
YOU ARE ONE OF THE MOST STRATEGIC PEOPLE ON OUR TEAM. -Lindsay Bacon Manager, Content Strategy Porsche Cars North America
IN CASE YOU WEREN'T SOLD
JAZZMYNN HAS BEEN AN EXTREMELY VALUABLE MEMBER OF THE MARKETING COMMUNICATIONS TEAM. SHE HAS A GREAT ATTITUDE, READILY BUILDS RELATIONSHIPS ACROSS THE COMPANY AND PITCHES IN WHEREVER HELP IS NEEDED. -Scott Baker (Paraphrased)
IN CASE YOU WEREN'T SOLD
I WAS REALLY IMPRESSED WITH YOU AT RENNSPORT. -Klaus Zellmer CEO Porsche Cars North America
IN CASE YOU WEREN'T SOLD
YOU REALLY KNOW WHAT YOU'RE DOING. - Kevin Harvey Manager Certified Pre-Owned Porsche Cars North America
IN CASE YOU WEREN'T SOLD
YOU'RE REALLY ENTREPRENEURIAL, IMPRESSIVE! -Pedro Mota VP Marketing Porsche Cars North America
2019 JAZZ OF ALL TRADES CONSULTING