As your agents, we are committed to results. We have prepared one of the most comprehensive marketing strategies available, and this plan will distinguish your home in the local and global market place, as well as attract buyers to your property. We take pride in excellent communication and strive to achieve the highest level of satisfaction.
Jaqua offers advantages that no other company can offer:
· A Licensed Agent is Available Until 6 p.m. Daily at our Portage and Kalamazoo Locations
· After hours, potential buyers will to speak with a REALTOR® regarding their real estate needs at the moment of peak interest
· Extensive National Internet Marketing
· The Leading Corporate Relocation Department in West Michigan
· A Brokerage Internet Site Designed for Sellers with comprehensive, leading-edge features
· New listing presentation at weekly sales meeting
· Targeted Mailing Campaigns
· Effective Open Houses
My marketing strategies will range from print to Internet advertising, including publications in well-established magazines, newspapers, and websites. I will utilize the resources of all Jaqua Realtors and staff, resulting in the achievement of our number one goal-to expose your home to the greatest number of buyers.
Sue Rome-Newell
Internet marketing will help create awareness of your property to local, regional, and even international buyers. According to a National Association of Realtors' survey, 85% of homebuyers frequently use the Internet in their home search, and 9% use it occasionally.
The Jaqua site includes several innovative features that buyers are attracted to during their property search:
Interactive map search includes Satellite view, street view and Yelp integration. Search by school district, community, zip code or custom-drawn map
Comprehensive Community information section
Detailed market reports for communities throughout
MLive.com is Michigan1 s most popular news and information site, with as many as 1.1 million unique visitors per month. Mlive.com is updated 24 hours a day, with local news, sports, weather, classifieds, and more. Advertising our listings on Mlive.com puts them in front of buyers who are actively seeking local information.
Multiple Listing Service-Approximately 850 licensed real estate agents across Kalamazoo County will have access to complete information regarding your home. Regionally, an additional 5,200 licensed real estate agents from South Haven to Battle Creek will have access to the details of your home.
A professional photography session will be scheduled for your property. The high-end, quality photos produced by our photographer wiII professionally showcase your home's amenities, creating added interest from potential buyers.
According to a survey posted in the The Wall Street Journal, "listings with better photos command higher asking prices" and "listings with nicer photos get more online attention."
The pictures of your home will be utilized throughout all marketing endeavors including online images and printed materials. Pictures taken with a photographic eye will help your homes features to be captured at the best possible angle to attract potential buyers to your home.
Your photographer will utilize natural light, time of day, camera direction and your house lighting to capture your home at its best.
A professional full color resume showcasing your home will be developed and utilized for all showings and open houses.
Direct Mail Campaign- A "Just Listed" mailer or Open House invitation will be prepared and targeted to the buyers market that my research shows to be interested in the characteristics of your home.
The highly visible Jaqua sign denotes to the public the availability of your home on the market and provides contact information for further inquiries and individual showings.
I will notify all Jaqua agents via email of the availability and features of your home.
Our weekly home tour allows Jaqua agents to personally experience the aesthetics and amenities of your home to promote your property with knowledge and confidence.
An Open House will be scheduled at your convenience for increased exposure to potential buyers. Marketing materials and property information will be presented at the open house.
Jaquarealtors.com features an user friendly open house section with MLS numbers and searchable results and the ability to generate turn by turn driving directions. Buyers can quickly map a tour to view your property.
Your open house will be advertised in the Open House Section of the Sunday Kalamazoo Gazette, Battle Creek Enquirer, South Haven Tribune or another local newspaper delivered to the area and will highlight your home and a synopsis of its important features.
An Open House sign rider will be attached to the "For Sale" sign the week of the Open House and directional signs placed in highly visible locations on Sunday.
Feedback iscritical. Follow-up aftershowings can providevaluable information from both buyers and agents. Comments from Open Houseguests provideadditional buyer perspective. Iam committed
to providingyou with afull rangeof feedback togain important perspective.
When you are fully informed, you are able to make educated decisions. In all successful marketing endeavors, Ifind the single most important service I can provide to you is outstanding communication. I work to accommodate your preference of communication method and frequency.
• Asacommitmentto keepingyou informed ofcurrent markettrendsona continual basis, Iwill provide you a market update every 14days. Thisinformation includes propertiesthat haverecently soldaswellas newcompeting listings.
• Iwill discusswaysto maximize buyerinterest inyour homethrough betterstagingand presentation techniques.
• All pertinentlegallyrequired information, including theSeller'sDisclosureand the Lead-Based PaintSeller's Disclosure,will be providedtoallinterested parties.
The Jaqua firm is an active member of the referral network Leading Real Estate Companies of the World. As the exclusive Network member in the region, Jaqua receives buyer referrals from member firms all over the country, giving your home more exposure to relocating buyers. Leading RE:
Has over 565 companies, 4,300 offices, and 130,000 sales associates worldwide
Produces annual home sales of $254 billion
Is $32 billion ahead of its closest competitor in sales volume
Leads all national brands in total units sold, with over 1.1 million sales units
Has the #l firms in sales volume, transitions sides or both, in 40 percent of the top 125 markets-significantly more than our closest national franchise competitor
