Nickelodeon Network ID

Network ID Project

RESEARCH

Nickelodeon, short handedly referred to as Nick, launched in April of 1979 as the first American children's cable network. It is owned by ViacomCBS and the target audience is children ages 2-17. The network offers additional programming to appeal to a broader family audience as well. Several sister channels have been born through the network which include NickJr, Nicktoons, and Nick@Nite.

PROGRAMMING & AUDIENCE

Animated & scripted series, live-action, & original movies

The morning time slots are dedicated to preschool aged children (2-5). While afterschool and evening hours cater to school-aged children and teenagers (6-17). Saturday night primetime slots are dedicated to live-action series.

Audience

Like other networks, Nickelodeon has been impacted by streaming services and generational preferences towards social platforms. It's viewership has fallen by 74.5% since 2019. The network has averaged 335,000 viewers per week compared to 1.13 million viewers per week in it's prime.

BRANDING

BRANDING EXPERIENCES

BRAINSTORMING

CONCEPT

Nostalgic Nick

The goal behind this project is to bring viewers back to the network through nostalgia. Growing up, Nickelodeon was my favorite channel with some of the best cartoons and liveaction shows. It was not until I was doing my initial research for this project that I learned they have brought back All That and Nick News in recent years.

The idea is to focus on the nostalgic characteristics that Nickelodeon is best known for and elevate the brand identity to draw in parents who can influence their children to tune into the network by being reminded of their own childhood.