3Ds Experience Design Review 1
What to Expect
Double Down on the 3Ds
Choose Your Floorplan
Based on the information you provided in your Experience Starter Kit, we have developed the following two approaches to your marquee entrance and slight variations to your floorplan for you to choose between. These are detailedin the following pages. In this design review meeting you will select a floorplan for us to run with and fully develop with graphics.
Design Option 1: 3D Vignettes
Features and Benefits
• Each of the three Ds has their own identity represented by three different deconstructed patterns.
• Photography treatment includes vector icons placed within images and edge cutouts with ample white space.
• Customer experience stories told through photography and illustrations within circles.
• Central media wall with motion graphics
Customizable Features
• Edges of walls feature bold color and white dimensional letters that provide wayfinding.
Marquee Entrance Features Large Media Wall Behind Welcome Desk
Interior Wall Examples with 6’ Person forScale:CustomerExperience Story
Central Media Wall with Motion Graphics Wall Edge Wayfinding
Floorplan Option 2: Follow the Golden Arches
Floorplan Option 2: Follow the Golden Arches
Inspired by McDonald’s Packaging, the GoldenArches Wrap the Corner
Floorplan Option 2: Follow the Golden Arches
Design Option 1: Follow the Golden Arches
Features and Benefits
• This design features giant Golden Arches at the entrances along the promenade.
• Large central media wall for motion graphics.
• Interior graphics are bright and playful and communicate the Customer Experience with icons and quotes in speech bubbles.
MarqueeEntrance with Illuminated Golden Arches andMedia Wall (alternate title treatmentabove)
Interior Wall Example with 6’ Person forScale
Design Option 2: Follow the Golden Arches
Customizable Features
• Illuminated arches representing the digital transfer of information lead you through the experience. There is an Instagrammable reward at the end of each arch.
Instagrammable Moments
Thank You
