• Continued Development to Build Environments Catalog
• Build, Prototype and Test Intake Tool and Case Study
• Refine Intake Tool
• Finalize Environments Catalog
• Develop Convention Style Guide
• Build Engagement Tools and Facilitation Plans for Experience Lead meetings
• Onboarding of Experience Leads
• Intake Tool Goes to Leads
• Synthesizing and Developing Preliminary Designs
• All Other Coordination
Case Study: McDonald's Travel
Assumptions we have made in this development:
McDonald’s Travel is…
• A global service available to all members of the three legged stool
• Has a small budget with minimal customization
• Requires a small footprint on the convention floor (approximately 5k SF)
WWC 2022 Convention Floorplan
Choose your floorplan
Based on the information you provided in your intake form, your needs and space requirements we have developed the following two approaches to your floor plan for to choose between. These are detailed in the following pages.
In our upcoming design meeting you will select a floorplan for us to run with and fully develop with graphics. Please come with thoughts and direction if possible.
Floorplan Option 2
FEATURES AND BENEFITS
! Ambassador is seen and accessible before entering the environment
! Environment is open with minimal dividing elements
! Visual sight lines are open to better see all interactions throughout space
! It will feel like a larger space overall
CONS
! Overall space will feel less intimate
! Combined presentation and work/conversation spaces without dividing wall will produce sound overlap
! Traffic flow will be less controlled
! More distractive environment overall
SPECIFICATIONS
! Total booth size is 30’ x 50’ (1,500 SQ FT)
! Marquee height is 12’
FLOORPLAN KEY
ZONE 1: BENEFITS TO CUSTOMERS
1.1 Entrance Marquee
1.2 SME Hosts
1.3 Sizzle Orientation Video
ZONE 2: WHAT IS MCDONALD'S TRAVEL
2.1 Infographics
2.2 Testimonials
2.3 Customer Imagery
ZONE 3: HOW WE SERVE
3.1 SME Demos of Online Tool
3.2 SME Demos of App
3.3 Infographics
3.4 Conversation Area
.4
.3
Graphic Design Option 2
DESIGN
Fresh and bright, this attention grabbing booth is warm and welcoming.
FEATURES AND BENEFITS
! Warm photography and simple color palette of gold and white
! Larger than life photography of people, travel and technology
! Clean and sophisticated graphics
CUSTOMIZABLE FEATURES
! Large entrance arch is eye catching and beckons Owner/Operators into the booth
