Target Center / Sports Venue_Environmental Design

TARGET CENTER RENOVATION MINNESOTA TIMBERWOLVES | LYNX

MOMENTS, ENVIRONMENTAL GRAPHICS & WAYFINDING

Progress Review Set 11.18.2015

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

01 ARENA LEVEL KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS

RELOCATED STATUE Relocate bronze statue next to column

NEW CORRIDOR

HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

RECOGNITION WALL Corporate Partners & Season Ticket Members Contemporary modern, layers of tone on tone panel system.

RELOCATED STATUE

COURTSIDE CLUB

Relocate bronze statue next to columns

BOX OFFICES

MAIN LOBBY

LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables

LEXUS COURTSIDE CLUB Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

ARENA LEVEL

ENTRY

HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art

Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

01 ARENA LEVEL ICONIC MOMENT PLACEMENT

MAIN LOBBY

Iconic Moment, Installation Art Form to be 10'-15' A.F.F.

"

'-0

12

N 6th AVE

ENTRY

1 TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

Location Plan – Typical

N 1st AVE

Scale: NTS

ENTRY

FROM 1ST AVE

ARENA LEVEL – LOBBY

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

PRIOR ICON STUDY THIS IS WHERE WE WERE

REFERENCE IMAGES

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

PRIOR ICON STUDY

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY ICON IDEA 1 NET & BALL RELATIONSHIP STUDY

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

ICON STUDY 1

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY ICON RENDERING 1

LOBBY ICON RENDERING 1

LOBBY ICON RENDERING 1

LOBBY ICON RENDERING 1

LOBBY ICON CONCEPT 1

INTENT

Custom layered sphere is formed by acrylic and aluminum with LED downlights. Along with frosted or glossy laser-cut edges and having the option to illuminate the core. Employ LED bi-pins inside acrylic tubes; layered to form basketball net chandelier formation.

NET & BALL RELATIONSHIP STUDY

3 Reference Imagery Scale: NTS

11'-0"

~9'-9" 11'-8"

1 Elevation

Scale: 3/32"=1'-0"

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

2 Rendering Scale: NTS

ICON CONCEPT STUDY 1

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY ICON IDEA 4 BALL FORMATION STUDY

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

ICON STUDY 4

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY ICON RENDERING 4

LOBBY ICON RENDERING 4

LOBBY ICON RENDERING 4

LOBBY ICON RENDERING 4

LOBBY ICON CONCEPT 4 BALL FORMATION STUDY

3 Reference Imagery Scale: NTS

20'-0"

14'-5"

1 Elevation

Scale: 3/32"=1'-0"

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

2 Rendering Scale: NTS

ICON CONCEPT STUDY 4

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY ICON SUMMARY

CONCEPT 1

CONCEPT 2

CONCEPT 3

CONCEPT 4

02 LOBBY BRANDING

LOBBY BRANDING CONCEPT 1 UPDATES

• Larger Wayfinding Signage • “Lifetime Lobby at Target Center”

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

LOBBY BRANDING STUDY 1

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY BRANDING CONCEPT 2 UPDATES

• Ribbon LED Board • Larger Wayfinding Signage • Lifetime Signage • “Lifetime Lobby at Target Center” Communication

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

LOBBY BRANDING STUDY 2

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY BRANDING CONCEPT 3

UPDATES

• Larger Wayfinding Signage • “Welcome to Target Center” Communication

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

LOBBY BRANDING STUDY 3

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

LOBBY BRANDING CONCEPT 4

UPDATES

• Ribbon LED Board • Larger Wayfinding Signage • “Welcome to Target Center” Communication • Iconic Moment Form Shown • Lifetime Signage

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

LOBBY BRANDING STUDY 4

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

03 CONCOURSE

SIGN TYPE i01a

OVERHEAD DIRECTIONAL

RESTROOM

1 Front View Scale NTS

116-138

•

BIG BITES

111 112 113

1 Side View Scale NTS

SIGN TYPE i14 CONCESSIONS

1 Front View Scale NTS

1 Side View Scale NTS

THANK YOU

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com