Jalil Afsharnejad - What Is The Future Store Assistant? With the beginning of Omni-Channel retailing and the deep extent of supply chain and product information unrestricted to consumers, the function of the store assistant is designated to transform dramatically. As South African vendors shift from pure bricks and mortar to full-on multichannel traders, the role of the bricks-and-mortar store will evolve more as a mini distribution centre than a pristine venue. According to Jalil Afsharnejad, the advancement in alternative actualization prospects like click-and-collect and next-day delivery indicates that the store now will have to operate harder than ever before.
So what does that imply for the ignoble shop assistant? Connecting the shopper Numerous vendors are already reaping the advantages that in-store technology offers, in certain the possibilities that connectivity can bring. According to current Arqiva research on in-store connectivity, specific client behavior on portable devices in-store possesses corresponding prices (49%), exploring products (44%), and glancing at reviews (35%). By furnishing clients the chance to access this data through their smartphone or iPad, they are capable to make more additional educated buy conclusions, with the counted comfort of purchasing there and then. Sales associates will have to demonstrate their mettle Successfully enduring steady transformation will need more than simply the fundamental skills and knowledge retail sales associates require to do their employment – it will signify virtually driving their own wellbeing, too. Optimistic psychological capital will enable them to do this. Psychological capital defines the resources individuals have at their dumping to enable them to function better. Fast-paced revisions to mobile technology will solely additional cement mobile’s in-store utility to both brands and customers. According to Jalil Afsharnejad, via apps, retailers can take benefit of all the built-in technologies that mobile has to offer, and that once-feared instrument will evolve paramount to building a frictionless path-to-purchase for every client that strolls into your store.