Jalil Afsharnejad | Product Strategy; Setting Vision For Offerings The vision for the product informs the product strategy. It states what the product will achieve. Jalil Afsharnejad says, with a product strategy, you can determine the direction of your product efforts. When planning a route, you must first identify your destination, just as you must first determine your destination when using a map. A product has its own strategy and destination, just as a business has its strategic vision for what it wants to become.
Based on the product strategy, a product roadmap and subsequent product releases can be executed. By focusing on a specific target market and feature set, the company is able to avoid trying to be all things to all people. A product strategy's elements Be sure to answer the following questions when defining your product strategy. Make sure you review the linked articles as you develop your strategy, since each question below links to an article that further develops the topic. To whom are you selling? Identify your target customer or market. What kind of market are you selling to? Can you tell me what you are selling? What will potential customers think of your product when compared to your competitors? Identify what makes your product stand out from the competition. What value do you provide your customers? Find out what problems your product solves for customers. It is impossible to be everything to everyone within a certain market, but you can help to solve specific problems. Develop a value proposition to explain the value you provide and the benefits that customers will receive from your solution. Making your product design To construct your product design, begin with determining the market issues you would like to crack. This contains polling your target market, comprehending the competitive terrain, and determining how you will distinguish yourself. Your product plan will vary over time as you learn more concerning your market, and as (if) you choose to join additional needs. Hearing your market and creating your product design is a circular approach; as you learn more, you will develop your product outline and the trials you unravel.