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JADE DRESSLER an agency of desire.

straw into gold.


straw into gold. or how a hat travels from the austrian alps to brad pitt’s head.

we specialize in the intuitive cultivation of seed grassroot ideas and the smart way to plant them as engaging stories in the marketplace. we champion creative ways of living that evolve the paradigm, new ways of being and expression that are contemporary, fluid and reflect the changing environment in which we live. to follow the story of the cat in the hat, keep reading‌


what we do. we create image and desire for lifestyle and personality based brands. we are a committed team of networked creatives guiding clients artfully in the direction of their ultimate business and lifestyle vision. our art, design and lifestyle clients range from legendary brands, like speedo, to retailer, design within reach to castadiva, the first new 5-star resort in lake como, italy in 100 years to sacred space ny, a bespoke wellness service for luxury hotels. our personality clients run the gamut from media moguls and personalities, from olympic athletes to park avenue socialites. we’ve launched the sous-vide frozen gourmet food of famed chef, daniel boulud in manhattan, produced entertainment industry toast for sony pictures classics at a sunset vineyard dinner during the hamptons film festival and directed fashion shows from the runways of los angeles fashion week to the beaches of st. barts.

we are vitally connected to opportunity. from the first parties in nyc’s meatpacking district ten years ago to parties at art basel and louis vuitton. from creating expert panels of top corporate luxury and wellness business leaders for the luxury marketing council and the core club, new york city’s most exclusive membership club, we know where the tastemakers are and what they are reading, viewing and talking about.

we connect influencers… every day we make valuable connections to influencers from consumers to mainstream media to influential blogs to decision-making vip’s at brands, agencies, production companies, directors, celebrities, tv networks, home shopping networks, film producers and investors…

to cultivate fertile ground for our clients.


we create very desirable partnerships for clients.

these are the hats‌


art + design clients. benjamin moore designobserver.com design within reach gracie mansion gallery green provocateur international art expo krampf gallery metropolitan home magazine metropolis magazine the new museum paintingsdirect.com


celebrity + expert clients. collin abraham celebrity floral and event designer for obama, beyonce and jay z dr. vincent pedre integrative physician elliott wilson editor-in-chief of xxl magazine food & wine magazine cocktail chefs little marvin actor, filmmaker, producer, performance artist miss meghan shoe and style expert matthew david celebrity event designer nisa lee celebrity thai chef olympians michael phelps, amanda beard and apolo anton ohno susan tabak author, chic in paris, parisian style expert


entertainment + film clients. avida, french film with velvet and mathieu kassovitz american express publishing ego trip pop-culture authors, tv producers gemini sound international dj audio equipment the global peace film festival hachette filipacchi media the hamptons film festival

sony pictures classic industry toast to marcie bloom at hamptons international film festival the sundance channel “town hall” meeting at the society for ethical culture, “people of color don’t care about the environment” hosted by simran sethi, host of the sundance channel’s “the green” twist magazine uja spirit of music awards with diana ross and the dixie chicks vh1 warner brothers

hearst

xxl magazine

hgtv

yahoo internet life online music awards with david bowie

simon + schuster


eco + philanthropy clients.

bioneers great plains restoration council natural products expos

aid to artisans als bpeace the bone marrow foundation

sacred space ny bespoke wellness

doctors without borders new york cares new york city ballet new york city opera vitamin relief fund im.material


event clients.

car & driver magazine’s 50th anniversary chic in paris book launch at louis vuitton, soho, crillon, paris core club special event the selling of style: the future of the luxury economy moderator: susan tabak panelists: richard david story of departures magazine marc hruschka, ceo of chopard; bill fischer of fischer travel oz garcia, life extension specialist and author john favreau, corporate “envisioneer” valentino and nikki beach fashion show in st. barts louis vuitton car classic sunglass hut “i love my lifeguard” usla, united states lifesaving association national contest and competitions in 20 cities speedo international fastskin fs ll, new york city segment of international launch, featuring us olympians luxury marketing council wellness panel with our guests, oz garcia phd, internationally renowned nutritional counselor


fashion + luxury clients. anne cole swim

jean louis david salons

aveda

henri bendel

babalu miami

legend at shangri-la

blue fish

little marvin loves you

bill blass couture bogosse cynthia rowley chic in paris

luxottica brands – chanel, bulgari, prada, ray-ban, moschino, versace saks fifth avenue speedo international sunglass hut international

creeds david’s bridal

mary mcfadden couture mulhbauer

fred segal

o.d.m. watches

genart

oscar de la renta couture

jamp

these are the hats‌


services. 1 build the base: branding + marketing

4 broadcast: media campaigns

brand development

print, online and broadcast media for consumer and trade

integrated marketing

2

collateral materials

custom online content generation and maximization

website design

international campaigns

creative communication: content concept and development

publicity and product launches

custom blogs, books and media

5 link creatively: introductions

photography

celebrity and tastemakers

photojournalism

sponsorships and endorsements

video and film

charitable, cause-marketing partners

media training

6 deals: creative representation

3 connect: social marketing

entertainment property development and sales

social media marketing strategy

brand extension partners

experiential marketing

product development and licensing

brand ambassadors for wom

events and speaking engagements

offices and affiliates in nyc, la, london, milan, paris.


selected straw into gold stories.

JAMP

lmlu GREEN PROVOCATEUR.

these are the hats‌


art + design + entertainment + film clients.

speedo. from fairly skimpy briefs to high tech chic onesies. design within reach. how an obscure 1973 issue becomes the season’s hot design book…in just 3 weeks. babalu miami. how to sell condoms + diamonds together. luxury is convenience. green provocateur. rocketing an artist from just “another gallery show” to a buzz-worthy urban art intervention and international invites.


speedo.


the speedo story. from fairly skimpy briefs to high tech chic onesies. challenges: how to create a stylish splash in media-saturated new york city around speedo’s fastskin ll, the full body suit to be worn by olympic swimmers for the upcoming olympics. solutions: a simultaneous press launch in london, sydney and new york city was planned with olympian superstars, michael phelps and amanda beard appearing at all three events and a broad sweep outreach to all types of press. results: strong press attendance: at the nyc fastskin ll launch event, with 10 plus international camera crews and national media outlets such as cnn, mtv, new york times, wwd and vogue coming mid-day to downtown club, pressure, was due to our extensive outreach. the new york times cover story had the event as an introduction to their story on michael phelps. strong media exposure: because the suit was simultaneously a fashion story, a hollywood and a science/nature story, as the design was influenced by shark skin and was co-created by hollywood special effects designers and engineers, active press pitches resulted in varied, wide-ranging press including pieces in: brandweek, dnr, hollywood reporter, id magazine (4 pages), new york post, new york times, new york times magazine, people, popular science, time, vanity fair, usa today, vogue, wall street journal and wwd among others. television coverage: swimsuits in a full bank of windows of bloomingdales were featured on good morning america and we placed olympians on a segment on espn’s cold pizza. extensive fashion media coverage: our contacts in fashion news and feature editors resulted in articles and product placements in magazines such as: cosmopolitan, glamour, instyle, harpers bazaar, seventeen, sports illustrated, men’s journal, fhm and teen vogue among others.


george nelson + design within reach.


the design within reach story: how an obscure 1973 issue becomes the season’s hot design book…in just 3 weeks.

challenges: our firm was approached one early november to publicize and spark holiday sales of the first book published by design within reach, the mid-century modern furniture retailer with 16 stores. the book, entitled how to see, by george nelson the famous designer, was wonderful, but there were challenges. nearly every editor mentioned that the book being a re-issue and selfpublished by a private company as a deterrent to coverage. coupled with the fact that we had only a few weeks to get placements - it seemed impossible to obtain media coverage which would impact the sale of the book for the holiday season. solutions: we positioned the book as a new classic and a collector’s item. we hit strong right from the start with our design, media and lifestyle contacts. hits included a new york times style section write up in books of style, followed by placements in la times, the magazines-in step design, metropolis, id and npr radio segments with george nelson’s sidekick and the book’s graphic designer. results: sales of the book were positively impacted in time for the holidays and the buzz was great!


babalu miami.


the babalu miami story: how to sell condoms + diamonds together. luxury is convenience. challenges: a new tiny gift store in the new herzog + de meuron landmark building in miami beach, needed to come out of the gate with strong branding to match its more established neighbors, such as taschen, y3 and shake shack. solutions: we brainstormed the term, “luxury convenienceâ€? with the owners which drove all aspects from that point: logo, packaging, press releases, social media and website. pr, tied to social media: we followed with a social media platform consultation and brand profile on facebook which made fun use of the color pink to begin interest and traffic with postings on art, culture, music, lifestyle‌everything pink. design of an e-commerce promotional program: we are directing and consulting the team on the social media, newsletter promotional calendar and program to increase online business. results: after opening the store in august and launching the e-commerce in october, media hits thus far include t magazine: the new york times, the sun sentinel, several dailycandy.com mentions, julib.com, urbandaddy.com and elle magazine among many others. in a short time there were 1000+ followers on the social media platform. we are conceptualizing and writing the blog program. the company is working on creating an integrated site, here is a sample post: babalubuzz.com/?p=1 babalumiami.com


green provocateur for salone del mobile. milan. 2011.


the green provocateur story: rocketing an artist from just “another gallery show” to a buzz-worthy urban art intervention and international invites. challenge: artist, paul clemence came to us to help promote a potential gallery show in milan in a small academic setting during salone del mobile, the international design fair attended by 300,000 people from around the world. as paul’s bold images feature architectural patterns, we immediately envisioned his art off the gallery walls and projected into the landscape of the city itself. solutions: green provocateur was formed as a concept and dialogue to feature artists’ expressions on the meeting of green and the urban space. we pitched amazelab’s green island satellite fair and were invited to create an urban art installation. from conception to reality, an un-noteworthy set of stairs to the garibaldi train station platform was transformed into a thoughtful and inspiration spot in the neighborhood. green provocateur created a crowd-funding profile on indiegogo.com with a powerpoint video to raise installation funds. a wordpress blog, a twitter page and an integrated facebook page created excitement and followers for the project. results: metropolis magazine commissioned a blog post series for salone and the project. green provocateur was invited to replicate the installation in prague; invited to speak a a brazilian art conference and garnered interest from puma creative, prada, renault and blackberry. the project was widely reported in the media from gq, marie claire, interni, metropolis, stylepark and all the major italian daily newspapers.

youtube.com/watch?v=UlNSLDQ2ATI greenprovocateur.wordpress.com/ twitter.com/#!/gprovocateur


eco clients.


dr. pedre: from local “new-age� doc to national tv medical expert. natural products expo: granola, bland rice cakes or even scary seaweed become a cutting edge, consumer-driven industry trend.


dr. pedre: integrative physician.


the dr. pedre story: from local “new-age” doc to national tv medical expert. challenge: dr. vincent pedre is an unusual doctor. straddling both eastern and western medicine, a board certified internist practicing in new york city and a clinical instructor at mt.sinai school of medicine, he also incorporates yoga, acupuncture and alternative techniques. dr. pedre saw his future as a doctor on tv with book and products, yet his website had the look of a quirky local new-age healer complete with pulsating chakras, and while dr. pedre was knowledgeable and good-looking, on camera, he was unsmiling and stiff as a board. solutions: branding: we identified the top distinguishing characteristic of dr. pedre’s practice, that of the doctor you can converse with in a friendly manner and redesigned his brand top to bottom, from voice to photography to product art to reflect an accomplished doctor at the helm of a major medical brand. media training and pr: with coaching, interviews and media training sessions, dr. pedre became more comfortable and savvy for his interviews, garnering rave reviews and repeat appearances. results: media campaign: sirius network’s doctor radio invites dr.pedre on air as a regular. he has also been interviewed on martha stewart, the gary null show, cnn, nbc, the early show and good morning america health. calls from O magazine, were based on the branding and the site, according to the editors. original content: his blog posts for ecomii.com are consistently picked up by yahoo green, increasing his traffic. media outreach has resulted in print placements in major health magazines such as shape and health. dr.pedre is a regular on academic panels in relation to environmental health and integrative medicine. conclusion: new collateral, a robust social media platform and vibrant media presence now reflect dr. pedre’s larger vision as a personality and wellness brand at the forefront of integrative medicine. pedremd.com


natural product expos.


the natural products expo story: granola, bland rice cakes or even scary seaweed become a cutting edge, consumer-driven industry trend. challenges: for americans, the prevailing image of “natural foods” had been hippy health food stores, granola, bland rice cakes or even scary things like “seaweed.” 3000 natural product vendors at the natural products expos, two expos on both coasts of the us, proved otherwise. as the press office and educational program designers for these trade shows that are attended by an international audience, our goals were to: counter negative imagery of healthy food and supplement claims showcase the experts who were the leading experts of their fields prove that healthy food was in demand with the public solutions: we created story categories, identified the vendors that told it best and pitched specific stories to specific media outlets. Identifying trend leaders: we identified key trends from beauty to pet foods to clothing to exotic products to entirely new categories of gourmet or international foods. content experts: educational forums highlighted experts. experience: tasting farmer’s market: the most popular part of the show, trade and consumers could sample products in an outdoor farmer’s market, highlighted the “natural and good” message of the show. results: trade media coverage of the show was extensive within the beauty, food and beverage sectors and consumer press ranged from local morning show segments at the farmer’s market to dateline doing a special on longtime fitness expert, jack lalanne, to msnbc squawkbox, the lempert report on consumer trends to international tv crews covering the slow food movement. stories in the natural foods trade publications rounded out the solid media coverage.


fashion + style clients.


luxottica buys sunglass hut. from surfer dudes to $300. chanel sunglasses. jamp. straw into gold. how a twine necklace lands on a couture runway. muhlbauer. from the austrian alps to brad pitt’s head. chic in paris. how to turn a 50 year old park avenue socialite into a fashion celebrity blogger. lmlu. a little art “happening” to launch a little company makes a big splash. legend at shangri-la. photo shoots for the rest of the world’s beautiful people.


luxottica. sunglass hut.


the luxottica story: from surfer dudes to $300. chanel sunglasses. challenges: luxottica, the world’s largest manufacturer of eyewear collections for armani, bulgari, chanel, prada and versace and classic brands such as persol and ray ban, purchased sunglass hut, the us retail mall shop and airport kiosk venues featuring sport brands and mainstream looks. with the merchandise addition of new designer luxury brands, the challenge was to convey brand’s fashionable new approach to the fashion accessory editors and the consumer who equated the brand name with surfer dudes. solutions: editor perks: twelve months of creative and themed monthly gifts to select top fashion editors re-enforced the message. sunglasses and one other lavish gift were paired to tell the brand story. celebrity store appearances and stylist spokesperson for tv segments: style segments on tv such as good day ny and new york 1 positioned the brand as the place to get the same “chanel sunglasses at the top of the holiday wish lists of the stars.” a successful manhattan store opening without a party: key magazine editors were sent “the post party revival kit,” black tube packages with specially designed graphics offering solutions to surviving an imagined high-voltage party such as a certificate for pair of sunglasses through a private shopping experience, aspirins, a gel-filled eye mask and a starbucks gift certificate. editors loved the idea resulting in increased editorial placements. original concept: fashion week presence: we designed the sunglass hut swim designer awards at genart’s la fashion week with a panel of judges from major media such as wwd and a runway show featuring the hottest new swimwear designers and sunglasses. garnering press in california apparel news, wwd and 20/20, the event was the forerunner to sunglass hut’s sponsorship of the swim shows during miami’s fashion week. results: we doubled the media hits in one year and solidly established sunglass hut as a source and credit for designer sunglasses with top fashion press including associated press style file, cnn.com, cosmopolitan, harpers bazaar, instyle, lucky, men’s journal, real simple, self, the today show and usa today among many others.


jamp.


the jamp story. straw into gold. how a twine necklace lands on a couture runway. challenges: way before there was a green movement…or urban zen…in the ancient days of 1990….there was jamp. the jewelry and accessories collection inspired by the natural patterns of the earth and cosmos designed by jade dressler and mare mcclellan. to enter the crowded field of high end costume jewelry and accessories with a collection made entirely by hand with a mix of precious and non-precious materials such as rope, felt and vintage beads, selling for $500. to $1000. at retail was a challenge… when the trend was all about rhinestones, rhinestones, rhinestones. solutions: trade show environments were created as pop-up shops with a curated soundtrack of world music, handmade fixtures that looked like soft mushrooms. The environment stopped people in their tracks because it was so different. results: the collection sold internationally at specialty stores such as henri bendels and saks fifth avenue in new york city, ultimo in chicago, fred segal and ron herman in la, creeds in toronto, joyce in hong kong. represented in new york by fragments with additional sales representatives in paris and miami. jamp appeared in international media such as details, paper, vogue, elle, w and wwd. pieces were worn by legends such as cher, iman, nina hagen and naomi campbell and the musical group heart for their video. special commissions graced the runway presentations of bill blass, mary mcfadden and oscar de la renta. design commissions for aveda and the new museum.


straw into


muhlbauer.


muhlbauer: from the austrian alps to brad pitt’s head. challenges: as the newest generation designer for his family’s 100 year old hat brand, selling well in europe and asia, klaus muhlbauer of austria could not gain entry into a us trade show to build his business. when he did see us stores and buyers in europe, he was told his collection was beautiful, but they wanted to see sales in the us. he applied to trade shows many times but could not gain entrance to us markets. solutions: we did. as their us agent, we brought samples to our jury contacts at the coterie, a leading exclusive, juried trade show in new york city. we gained entry for muhlbauer within 3 days. results: show facilitation: after securing the opportunity for muhlbauer to present to us buyers, we provided customs assistance, administration and trade fair presentation coordination. sales to major retailers: we presented and sold the collection to bergdorf goodman and searle, top retailers and other boutiques nationwide. media placements: we placed muhlbauer hats in prominent media such as fashion features in the new york times magazine, wwd and magazines such as w, instyle, new york. celebrity placements: we placed muhlbauer hats with our celebrity contacts and soon the hats landed on notable heads such as lenny kravitz, jennifer beales, robert verdi, common and lydia hearst were wearing them. now brad pitt orders hats in bulk. conclusion: we helped muhlbauer to introduce and gain a foothold in the us market. muehlbauer.at

T H I S… is how a hat goes from the austrian alps to brad pitt’s head.


gold.


susan tabak + chic in paris.


the susan tabak story: how to turn a 50 year old park avenue socialite into a fashion celebrity blogger. challenges: susan tabak, a personal shopper with a killer parisian address book, but virtually no new york fashion world connections or visibility, called us to launch her book,“chic in paris,” featuring an introduction by christian louboutin and the style secrets of 8 famous parisian style icons such as inès de la fressange and loulou de la falaise,. solutions: we outreached to tastemakers and the media with a party at louis vuitton during fashion week, filled the room to capacity with lines waiting outside and the party was a smash hit. after fashion week, susan needed much more buzz for her book and brand. we suggested a blog. which made her into a brand. chicinparis.com + chicinparis.wordpress.com now at susantabak.com. results: original content: we originated susan’s blog concept, editorial direction, design, publishing, maintenance, seo, links and traffic growth. seo building: this site currently hosts an average of 4,000 visitors a day. total site visits since inception: 1.5 million best day traffic was 26,000 hits due to a tag tied to the news of the day we encouraged susan to twitter, which she does a lot, and we publicized the blog to other bloggers, the press and built the traffic. chic in paris tv pilot: we directed, produced and filmed a tv pilot during paris fashion week, featuring susan and arranged backstage access and face-to-face designer interviews with karl lagerfeld, marc jacobs, olivier theyskens, alber elbaz and others. segments filmed in louis vuitton, lanvin, dior and chopard stores and chic spots such as l’avenue restaurant. the video shoot we produced for the client in paris. jadedressler.wordpress.com/2009/03/01/paris-1/


little marvin loves you!


the little marvin loves you story. a little art “happening” to launch a little company makes a big splash. challenges: ceo and self-professed "digital hippie" little marvin created a little company making t-shirts and “heart patches” with a big goal: to change the way people share and spread love worldwide. a big + good message to launch on valentine’s day and during nyc’s armory art week…yet a big challenge to get people’s attention. solutions: happening: happily, we introduced little marvin to new york city’s anonymous gallery where he build a huge golden tent and invited the public to cut the tent into millions of hearts to be placed on the walls of the gallery, while listening to bands, dancing…a real love fest that was packed every night for a week! introductions: we connected little marvin to investors to produce the show. we got the party sponsored by genart and surface magazine. lincoln center performing indie band, apollo heights played every night. services: we steered product design consultation and prototypes, fabrications and merchandising for the t-shirts to curation and art production of the show. media: the happening was featured as the voiceʼs “voice choice” of the week, covered by artinfo, fashion blogs and offered a pop-up shop in henri bendels. results: little marvin made a big splash. littlemarvin.com


legend at shangri-la.


the legend at shangri-la story. photo shoots for the rest of the world’s beautiful people.

challenges: joey falsetta owns shangri-la studio, a 10,000 square foot studio space in greenpoint brooklyn where commercials, videos and magazines rent space for their productions during the day and promoters host 100’s for parties in the evening. although a sustainable business, as a fashion photographer himself,with a growing business, joey desired to maximize the space more towards his own interests. solutions: working with our creative representation agency, plant., we saw a brand in the making and suggested photo shoots for non-models, women and men who desired to celebrate a time in their lives. we envisioned and created experience packages with car service, hair, make-up and styling teams, massage and tons of pampering. why legend? kings and queens, wealthy patrons of art and their families have commissioned intimate portraits as an investment to indulge their legacy for generations. offering personal portraits as an intimate creative experience to later be placed in one's home or art collection. this is an offering that not only models and celebrities should enjoy. results: first clients raved about the experience comparing it to the best spa experience ever and a business was born. youarealegend.com


home design clients.


matthew david: from mere mentions in gossip columns to 12 page branded editorial spreads in o magazine.


matthew david.


matthew david: from mere mentions in gossip columns to 12 page branded editorial spreads in o magazine. challenges: although he was the celebrity event designer for the likes of madonna, robert deniro, p. diddy, rudolph giuliani, the republican party and sparkling socialites, matthew david was looking for press beyond the new york post’s page six mentions covering his party environments. to position matthew as a lifestyle expert although he did not yet have a book in a sea of lifestyle pundits was a challenge. solutions: we pitched matthew as a stylist and designer, and a content provider, a creator of amazing environments for celebrating and a quotable expert. results: lifestyle entertainment expert: we secured guest contributor spots with16-pages in out magazine featuring a couples holiday weekend at the w hotel followed by a 12-page layout on gorgeous tabletops for oprah’s o at home magazine, both with matthew’s entertaining tips and quotes. bridal expert: instyle weddings featured 3 exclusive pages of matthew’s floral bridal hairpieces. bridal guide did a 6-page layout featuring sets, flowers and props by matthew in a landmark new york synagogue. destination honeymoons did a piece with suggestions for weddings on the beach and many other magazines published his tips. television video expert: access hollywood and the abc, cw, fox, mtv and nbc networks have all enlisted matthew as an entertainment and lifestyle expert, commenting on table settings to an insider’s advice on how he creates the ultimate experience at a p.diddy party. dinners at 622: we arranged editor dinner gatherings of friends in matthew’s home and across the country, newspapers ran articles on his seasonal décor tips including a series of videos for fox’s online magazine. for matthew’s holiday card, we created original content for two very well received viral videos, which were seeded on his blog and youtube. conclusion: matthew’s public presence expanded nationally with a diverse portrait of a style and entertaining expert, perfectly positioned for brand and content expansion.


travel clients.


lake como, italy: castadiva resort. lake como’s first new resort in 100 years. will it pass go? brazil: picinguaba and fazenda catucaba. new york journalists, artists and developers meet a 10,000 acres brazilian former coffee plantation aka: an unplugged, organic heaven.


castadiva resort.


the castadiva story: lake como’s first new resort in 100 years. will it pass go? challenges: lake como. how would the world’s royalty, celebrities and tastemaker residents and travelers to this treasured vacation spot greet castadiva, the first new 5-star resort on lago di como in 100 years? the resort is a 9 villa property full of history and beauty as it belonged to giuditta pasta, the soprano muse of the bellini, with visiting friends such as stendhal and tastemakers of the 19th century. castadiva called us to help them to show, prove and make a new history. solutions: press breakfast: in 3 weeks time, we gathered our contacts at ny’s gramercy park hotel's maialino restaurant including editors from vanity fair, conde nast traveler, travel & leisure, departures, allure, aishti, the glossy from beirut serving all of the middle east and concierge travel directors from quintessentially, the metropolitan opera and the smithsonian. our guests also included the famous fischers, of fischer travel, catering to billionaires, whose private number is impossible to get. press trip: we brought top editors and journalists together for a direct experience weekend at castadiva from robb report, forbes life, and italia, luxist.com, julib.com, spafinders.com, entreenews.com, aishti.com and the metropolitan opera’s travel director. media: we placed features in media from urbandaddy.com to travel and leisure, delta sky, wine enthusiast and afar magazine, to an access hollywood feature airing to 3 million people and the writer’s 1.4 million twitter followers. spafinders, the industry leader named castadiva’s spa in the top 10 trends forecast for it’s pink himalayan salt room celebrity visits: yes, george clooney now enjoys castadiva. tyra banks is a spa and restaurant regular. emily blunt and john krasinski spent wedding time at castadiva and us weekly picked up the story for their 1.9 million readers and their even larger online audience. results: 2 conde nast nominations for best resort (one of 5 worldwide) and best spa in less than 8 months. castadivaresort.com


picinguaba and fazenda catucaba. brazil.


the artist pasha and portal del sul.


picinguaba and fazenda catcaba: new york journalists, artists and developers meet meet a 10,000 acres brazilian former coffee plantation aka: an unplugged, organic heaven. . challenges: we met emmanuel rengade at a private brunch years ago in paris when he first told us of his move from the finance business to owning picinguaba, a resort in brazil bordering a national forest. 3 years later he called to say he was coming to ny in 3 weeks to see if we could arrange some meetings with journalists, home developers and artists to do landscape art on a sister mountainous idyll property, fazenda catucaba, a 10,000 acre organic former coffee plantation, now a sustainable organic resort delightfully offering no tv or internet. being 2 hours from san paulo presented challenges beyond word-of-mouth and emmanuel came to us to get the word out from the jungle. solutions: introductions: we introduced performance artist, pasha to emmanuel, and they immediately found affinity. we arranged in-person meetings with journalists from delta sky, international herald tribune, robb report, luxist and departures magazine and even, domespace homes, rotating solar homes just now being built in the us. results: pasha traveled to the resort to realize an in-situ installation of his portal del sul gates on the land, which frame the rivers, lakes and expansive views from the mountaintops. picinguaba.com catucaba.com pashara.net/pashara.net/portal.html


jade dressler. jade dressler is a creative director of art, content, branding and marketing for lifestyle brands and clients. her specialties are envisioning and maximizing the cultural confluence and influence of art, design and style from presentations to exhibits to interiors to clothing collections to original businesses. jade has been engaged to design and direct creative for clients such as american express publishing; anne cole swim; benjamin moore; daniel boulud’s five leaf cuisine; design within reach, gemini sound international; hachette filipacchi; luxottica eyewear; lenscrafters; louis vuitton; speedo; sunglass hut and car & driver, food & wine, metropolis, metropolitan home, and xxl magazines. she has developed creative and programming for trade events such as the international art expo and natural product expos and entertainment clients such as hgtv; simon and schuster; sony pictures classics; the sundance channel and vh1. jade is also founding partner in plant. a creative representation agency, developing art, film and television content. as marketing director for blue fish, one of the first lines of organic clothing and a member of social venture network and businesses for social responsibility, she was at the forefront of sustainable business practices and green product development. she is noted for her couture jewelry and accessories collection, jamp, that sold internationally at stores such as saks fifth avenue and henri bendels, joyce in hong kong and fred segal and ron herman in la and was featured in vogue, elle and wwd; worn by legends such as cher, iman, nina hagen and naomi campbell and graced the runway presentations of bill blass, mary mcfadden and oscar de la renta. jade’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.


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