BRAND MAGIC AGENCY
AGENCY
BRAND DESIGN WHYUS?
JADE DRESSLER, a New York-based creative, PR and marketing agency head, has enjoyed servicing global clients in B2C, B2B and philanthropy since 2000. Prior to her agency, she was a corporate marketing and creative director for fashion brands and international DJ technology. Jade’s jewelry designs, designed for couture designers such as Bill Blass and Oscar de la Renta, were sold around the world, and prior to that, retail store and brand shop design for Macy’s began her career.
BARBARA DAVIS and Carol have worked together for over 20 years collaborating on creative media projects ranging from branding, logos, and website development to advertising, graphics, and product design for collateral such as books, magazines and online publications. Barbara is the proverbial tech head, diving under the hood to “make it so” and finding her way through the maze of options for best solutions. She’s also a designer and musician. can customize a group of our services that best serve you.
WHAT OFFERWE You
• WEBSITES, COLLATERALLOGOS,DIGITAL / PRINT / SOCIAL / PR CONTENT • CONSULTATION • BRANDING PACKAGES • DESIGN • PHOTOGRAPHY / VIDEO We help you visualize your brand journey + destination RESULTSTEAM Inspired creativity with expertise.technical
Jade first met CAROL MORGAN-EAGLE while designing retail stores in Taos and Santa Fe, New Mexico in the early 90’s. The creative sync continued when they met up again more than 20 years later. Carol, also a designer, musician, photographer, project analyst and life coach, is the astute master visionary with a keen eye, a guardian of the aesthetic and conceptual intent of a project, and seeker of solutions and answers to a client’s needs.
CONTENT CREATION WHAT OFFERWE • WRITING: ARTICLES, BIOS, BOOKS, BOOK PROPOSALS, SCRIPTS • VISUALS:PHOTOGRAPHY,VIDEO,STYLING,ILLUSTRATION,ANIMATION • EXPERIENCES:THOUGHTLEADERPANELS,POP-UPSHOPS,RETAILSTOREDESIGN,EXHIBITIONS,LIVEEXPERIENCES RESULTSTEAM Clarity of vision and message for engagement.captivating WORDSVISUALSEXPERIENCES
PHOTOGRAPHY + VIDEO Our award-winning creative team brings A-list celebrity, VIP and internationally-distributed films and media experience to projects. YLVA EREVALL Photographer/Videographer JADE DRESSLER Creative Director, Stylist MARCO MARANGHELLO Hair Stylist OSCAR CABALLERO Makeup Artist OUR TEAM
9 STAR PASSPORT METHOD 9 Star Passport branding system is a GPS for life. We utilize a proprietary navigation map of nine life areas, aligned with the timeless energy maps of Feng Shui’s bagua and Yoga’s chakras, to reveal and enhance the philosophy and service of a Clientsbrand.discover the roots and plan for the development of their brand.
VISIONARY COACHING METHOD
BRAND DISCOVERY WHAT OFFERWE 9VISIONDISCOVERYCOACHING/STARPASSPORT • CUSTOMER JOURNEY • VOICE OF THE BRAND • BRAND PACKAGEBRANDPLATFORMSASSETS • MARKET RESEARCH • POSITIONING • CONTENT STRATEGY • VISUAL IDENTITY, LOGOS, COLORS, FONTS, DESIGN • NAMING, TAG LINES, BIOS, SOUNDBITES • MULTI-PLATFORM DESIGN • ANIMATION ILLUSTRATIONAND • MOTION DESIGN • USER EXPERIENCE • SONIC BRANDING • SYSTEMS AND TOOLKITS BRAND ASSETS PACKAGE Next, with your new brand concept, we design and create your package of assets. DISCOVERY METHODS We offer two branding process approaches, each custom-tailored to create insight and alignment that bring your vision to light.
Using exploratory coaching techniques culled from 20 years of life coaching, we create an environment to discover the “why,” which is the essence of your brand. We find the keys that expand, nurture and support your vision and your ideas. OR
Our
Story may feel like an overworked word, and yet, since it is so ancient, alluring and powerful, our hunger for it continually gives our lives meaning. Stories make our struggles, passions, and triumphs lyrical and deeply understandable. We’ve always enjoyed communicating through humor, metaphor, intrigue and the creation of new powerful symbols and ideas.
WHAT OFFERWE RESULTSTEAM
THOUGHT LEADERSHIP
Stories + experiences that enhance the landscape of intriguing memory and foster a deep connection to brands.
An important aspect of our creative work is recognizing the powerful stories of our clients and the culture in which they transform lives. Tuning in, we sculpt messaging, connect our networks and realize valuable brand experiences together. From articles to featured speakers and to designing thoughtful, exciting panels, we love to add our pulse to the global dialogue on art, fashion, film, health, home, luxury, media, pop-culture, travel and wellness.
L-R: Agency Owner Lab podcast feature; E! online quote about Kim Kardashian branding; University of Arizona Museum of Art trend commentator; trend panel conceptualized and presented with ICFF Talks for International Contemporary Furniture Fair.
• 20 years of international PR based in NYC, partners in Los Angeles, Paris, Milan.
• 15 years of innovating social media for brands.
PAULINA KAJANKOVA is our lifestyle editor and social media specialist. Paulina’s vision and experience supports all lifestyle clients. She founded The Soak Club with her desire to find ways towards better physical, skin and mental health. Her media property, Cultivated, is a modern indie magazine devoted to keeping an eye on genuine beauty, wellness, culture and beyond.
JADE DRESSLER leads the agency team servicing luxury lifestyle, wellness and pop-culture personality + brand clients.
PR
MARKETING, SOCIAL MEDIA +
• 30-plus years in creative marketing.
NAGY TRAVIESO
DEDI SALMERI is a public relations, content and marketing specialist serving global lifestyle clients for over 20 years. She is also the Head of PA Communication and Digital Events at @IDNTT in Balerna, Ticino, Switzerland; Milan and Rome, Italy.
TRISH is a Luxury Branding, Integrated Marketing Communications and PR Consultant with over 20 years in international luxury media. Trilingual and multi-cultural, Trish was the Global Editorial Manager for ELLE Magazine’s 45 editions worldwide. Trish is based in Île-de-France,St.-Cloud,France.
WHAT OFFERWE • ANDMARKETING,CONSULTATION,WRITINGDESIGNSERVICES • FORRETAINERSTAILORED SOCIAL MEDIA, PR MARKETINGANDPACKAGES RESULTSTEAM We globally.reachyourexpand INTERNATIONAL PR
TALENT REPRESENTATION WHAT OFFERWE • COACHING, CONCEPT AND CREATION OF TALENT’S PROJECTS AND PLATFORM • REPRESENTATIONOFTALENT • BRAND OPPORTUNITIESAMBASSADOR
wellness
for personalities
and
experts. How does a personality become a brand? RESULTSTEAM Increased
L-R: Our Paris Fashion Week video concept and production helped our stylist client, Susan Tabak , become a “talent” and score interviews with Karl Lagerfeld and other major designers. Our media training, styling, and PR helped Michael Phelps hone his talents beyond swimming for the launch of Speedo Fastskins. Our PR, media and talent coaching helped Dr. Vincent Pedre land a Good Morning America appearance.
We have coached, connected and created opportunities who creatively move culture forward, ranging from Olympic athletes, Broadway producers, US Ambassadors, celebrity stylists, authors, designers, superstars even sensuality buzzpeopleleadengagementaudienceawarenessbrandandtoabrandthatlovetoabout.
Second row, L-R: We put the newly-launched men’s shirt line, Bogosse, on the map! Dressing celebrities such as Jamie Fox, Wyclef Jean, and Dwayne Wade, we secured top media and produced fashion shows for the Bogosse brand in NYC, Miami and St. Barts. We created the book proposal, social media and website design to support Freck Vreeland, former Sr. US Diplomat, CIA agent, and son of the iconic Diana Vreeland, in building an audience for his memoir. Here he is with his son Nicky and the Dalai Lama. By securing an interview on Wall Street Journal’s LunchBreak for Dancing Classroom’s founder Pierre Dulaine and actor J.W. Cortes, we elevated the public visibility of this global non-profit teaching kids to love dance as a universal force.
Top row, L-R: We gave celebrity stylist, Jenny Gering, media presence and strengthened her message. She went on to style for FX’s flagship television show The Americans which has been widely celebrated. Dr. Renée Clauselle brought us her child psychology expertise and we updated her look, delivery and confidence to master the media appearances we secured for her. We helped Scott Sanders, creator of Ralph Lauren’s international interior design department, secure extensive media coverage for his own hotel projects with the Rubell Family and for lifestyle stories about his residential work.
We’ve enhanced the careers of these talents
COME WORK WITH US ! We’ve enhanced these brands
New York, jade@jadedressler.comjadedressler.comNY001+917.991.8140 AGENCY
