CLIENT CASE HISTORIES
profile
We direct and manage the Instagram and Twitter for this author, the 97-years-young, former Sr. US Diplomat, CIA agent, and son of the iconic Diana Vreeland.
@freckvreeland www.freckvreeland.com
content
A smart mix of quote posts boost the curated content of archival and new images
engagement
We are cultivating Freck’s audience pre-memoir. Connecting with media has led to placements already for the memoir, such as the Avenue magazine feature seen here.
RESULTS.
Instagram grown from zero to 4000+ followers organically in just a couple of months, to 21K followers today. Posts get thousands of likes.
profile
We directed and managed three social media platforms for author and wellness expert, Dr. Vincent Pedre, a functional medicine doctor ( and foodie! ) He is a featured guest on media like Good Morning America and Dr. Oz and he has authored a best-selling HarperCollins book on gut health. @drpedre www.happygutlife.com
platforms
Facebook 28.1 followers
Facebook Group page 4400 followers
Twitter 7155 followers
content
Content creation, included styling and producing videos.
organic growth
We have grown Dr. Pedre’s social media audiences since 2014. RESULTS. B y Q 3 in 2021 we more than doubled engagement, impressions and reach for Facebook .
“I’ve trusted the creative aspects of my brand with Jade Dressler for over 10 years now. Her teams have grown my content and social media. We are now on our second site development, with very robust content and e-commerce. A pro.
I trust her wholeheartedly with my brand.”
Dr. Vincent Pedre, integrative physician and author
Campaign : TIK TOK INFLUENCERS + AMAZON REVIEWERS
America’s Gut Doctor, Dr. Pedre had a new game-changing book — The GutSMART Protocol — published April 4, 2023.
As part of the book launch, we created Influencer Boxes that included a hardcopy of his book, along with book-related gift items that complement Dr. Pedre’s gut-body-mind-spirit healthy living philosophy. His Instagram has an 104K audience.
Wellness brands opportunity: Brands contributed 50 items of one product to reach the 50 well-known influencers, on par with Dr. Anthony Youn with 8.1M TikTok and 1M Instagram followers.
Influencers opportunity: Be the first to receive Dr. Pedre’s new book and bountiful box of goodies such as committed brands: Purely Elizabeth® — gluten-free granola; PLUCK — organ-based seasoning; Vibrant Blue Oils — organic, wildly-crafted essential oils and MULDHARA FLO — a mindful breathing necklace.
Inside Your GUTSMART KIT
GutSMART Apron from Hedley & Bennett
www.hedleyandbennett.com
IG: @hedleyandbennett
Look masterful while crafting recipes in your kitchen! I wanted to choose a top quality apron, by Hedley & Bennett that is used by the best of the best in the restaurant industry, so you can feel like a Master Chef while exploring the 65 GutSMART recipes in my book.
The Little Fermenter from ChouAmi
www.chouami.com
IG: @thelittlefermenter
Your fermented foodie dream come true! ChouAmi is a stainless-steel fermentation device that makes pickling and fermenting easy and elegant. Sure to be a kitchen favorite!
Artisanal Olive Oil from Fresh-Pressed Olive Oil Club
www.freshpressedoliveoil.com
IG: @freshpressedoliveoilclub
I’m over the moon about these artisanal farm-fresh olive oils and think you will be, too! e FreshPressed Olive Oil Club’s oils are harvested right from trees all over the world, pressed, and jet own to lucky monthly subscribers of this club.
Organ-Based Seasoning from Pluck
www.eatpluck.com
IG: @eatpluck
I love the umami undertones in Pluck’s all-purpose, nutrient-dense, organ-based seasoning. is clever spice blend—made with grass-fed organ meats, herbs, and spices—is AIP friendly, nightshade-free, and will be a superfood hero in your kitchen. Perfect for my book’s savory recipes!
Cacao Bliss from EarthEcho
www.earthechofoods.com
IG: @earthechofoods
Try ceremonial cacao for an easy energy boost. EarthEcho’s Cacao Bliss is a blend of 10 superfoods, like raw cacao, turmeric, black pepper, MCT powder, and cinnamon. What I also love about it is that it’s ethically sourced.
www.gutsmartprotocol.com
#gutsmart #getgutsmart
Liver Lover Warming Bitters from Guts & Glory Apothecary
IG: @gutrebuilding
Artfully crafted by Guts & Glory Apothecary, founded by my friend, herbalist and fermentationist Summer Bock, the digestive bitters spray is formulated to help stimulate the vagus nerve. As a result, your stomach relaxes into a digestionboosting parasympathetic state.
Chocolate Sea Salt Probiotic Granola from Purely Elizabeth
www.purelyelizabeth.com
IG: @purely_elizabeth
Gut-friendly breakfasts can be challenging, but with my book’s breakfast bowls, smoothies, and Purely Elizabeth granola, you can enjoy a variety of options. is Chocolate Sea Salt Probiotic Granola will help you sneak gut-friendly bacteria into your diet with fair-trade dark chocolate, ancient grains, and superfood seeds. Yum!
Parasympathetic Essential Oil Blend from Vibrant Blue Oils
www.vibrantblueoils.com
IG: @vibrantblueoils
Boost your energy, improve digestion, elevate your mood, and eliminate stress with Vibrant Blue Oils’ blends of organic and wild-crafted essential oils. I like the Parasympathetic blend, made with a combination of clove and lime essential oils. Your emotions and digestion will thank you!
Yummy Original Bread Mix from Lynn’s Life
www.lynnslifebreads.com
IG: @lynnslifebreads
Lynn’s Life breads are perfect for anyone with allergies, because Lynn is committed to making delicious breads, bagels, and cracker mixes that are all gluten-free, grain-free, dairy-free, nut-free, paleo- and keto-approved. With her gut-friendly mixes, I say “yes” to bread!
#gutsmartbook IG 58.2K
RESULTS. 50 influencers received the GUTSMART kit of aligned brands and shared news about the book and health message on their platforms.
profile
We directed and managed six social media platforms for this private, not-for-profit college devoted to the design of the interior environment. Founded in 1916, it is a top-rated college that is very prominent in the industry. @NYSID nysid.edu
platforms
Instagram, Facebook, Twitter, Linkedin, Pinterest and Houzz
content
Assigned photographers, wrote all text
RESULTS.
Facebook . In less than a year we grew the followers from 5000 to 8200 with 59K average daily impressions.
Twitter. In less than a year we grew the followers from 2500 to 4126 with 11K average daily impressions.
We create social media images + content + P R on events + programming for the legendary cinema + educational center in H arlem .
Campaign: TESTIMONIALS
Maysles Documentary engages influencers for Friend-a-Thon, a Fundraising Instagram Campaign August 2023 - January 2, 2024. We created 4 branded reels with the fundraising campaign slogan: “What I love about Maysles” The reel videos showcased comments from four influential guests.
RESULTS. The videos in total had 2477 views .
Campaign:
MEDIA MAKES FOR A GREAT INFLUENCER CAMPAIGN
We pitched a Harlem Globetrotters: Play It Forward TV episode on NBC, filmed at Maysles, featuring the educational programs, and the episode ran October 26. The show averages more than 900,000 total weekly viewers across all platforms. The show is available on NBC.com, NBC VOD, and Peacock. Harlem Globetrotters: Play It Forward has been nominated for two Daytime Emmy Awards, won five Cynopsis Awards, and won 25 national Telly Awards.
RESULTS
. Instagram ros e to a reach of 6417 (+ 116 % ) . Engagement rose to 409 (+ 79 .5 ) the day we posted the reel on the NBC Globetrotters episode featuring Maysles .
In addition to branded film images, we are evolving Instagram content to include reviews, film posters and carousels which has grown engagement .
S ocial media images + content created for mood bars, organic, sugar-free healthy energy bars to shift a mood.
S tories , media placements + content for Instagram .
Shared to 99.3K. IG story by Mr. Mickey, Paper editor. His account has 99.3K followers with an estimated average reach rate of 5.22%.
Campaign:
ENGAGING NOTABLES AS BRAND AMBASSADORS
Sag Harbor shared to 18.9K, 2524 views
Shared to 200K for event appearance of Camille Kostek, Sports Illustrated model
profile
Susan Tabak, a personal shopper with a killer address book in Paris, has turned to us for content since 2007. We built her original brand site, which hosted an average of 4,000 visitors a day, with total site visits since inception: 1.5 million. The best day traffic was 26,000 hits due to a tag tied to the news of the day.
We created her popular blog and filmed her first videos in Paris. Recently, we concepted a revamp of her branding calling it “Style Secrets & Best Addresses. Over 60 and loving it.” @whatimlovingnow
platforms + content
Instagram. Original strategy for place-based photography, video and text.
RESULTS.
New, original photo shoot content grew the account followers by 80 %.
S ocial media images + content created for the first baijiu bar in NYC . We created stories, media placements + images for Instagram .
Sausage-making class in themanual.com
We created seasonal concepts, social media images + content which we also pitched and placed in major media for our Paulaner NYC restaurant, brewery + bar client.
Goose for holidays in the Wall St. Journal
Valentines’ Day aphrodisiacs video for bravo.com
the jarid manos + ghetto plainsman story: how a first- time author gets attention for his self- published book… with our help!
challenges: jardi manos was a former drug dealer, homeless person, and hustler. Not the average environmentalist leading a non-profit with a mission to save america’s great plains.
mano’s book, entitled ghetto plainsman, was his story. our contributions included:
• we edited the book
• gave creative direction for the cover to the photographers and graphic artists
• developed a press outreach campaign to get reviews and coverage
• got the book into book fairs
RESULTS. media placements included: dallas morning news, denver post, fort worth weekly, fort worth star-telegram, grist, houston chronicle, huffington post, new york times, npr, plenty, treehugger, uptown, usa today, yes! magazine, and more..!
to position manos as a thought-leader, we invented a community event filmed by the sundance channel, sponsored by uptown magazine, and hosted by noted environmentalist, simran sethi, entitled people of color don’t care about the environment. manos received accolades that put his book, and his cause, the great plains, into the current conversation.
The Jarid Manos novel Ghetto Plainsman is getting the movie treatment and an all-star cast including the likes of Whoopi Goldberg, Hill Harper and more are already being assembled for the project.
WE LOOK FORWARD TO WORKING WITH YOU TOO!
