Travis Cumbest Portfolio

Page 28

showcased

The Bruges Bus

2020 NATIONAL STUDENT SHOW AND CONFERENCE

28 Travis Cumbest

For this project, I had to design a food truck and its branding. The catch is, the food truck had to be based on a country. For my country, I chose Belgium, which is known for their excellent food including chicken and waffles, french fries, and an assortment of delicious condiments. Bruges, pronounced “Broo-jiz”, is one of the largest cities in Belgium and is rich with culture. So, with a little double aliteration, I came up with the name “The Bruges Bus”. I created a coat of arms for this food truck consisting of a waffle with classic horns displayed behind it. I used this mainly as a


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