Jamison Watson Portfolio

GRAPHIC DESIGN PORTFOLIO - 2021

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MADAME WILLOW BRANDING | PACKAGING. Introducing Madame Willow – a berry wheat ale

based off of the stylistic brilliance that is the Vic-

torian era. For this project, I was tasked with creating a 4 Pack that is inspired by a specific time period. For Madame Willow, I decided to mimic the Victorian flourishes along with elements that were typical of mystics and magic.

AWARDS: • USM 2021 Juried Student Show 2nd Place - Typography

• National Student Show & Conference Accepted into the show.

PROJECT 1/12

MADAME WILLOW

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ART X BRANDING | PUBLICATION The National Art Exhibition, other wise known

as ‘ART X’, is a national juried show for the country of Argentina. The colors are inspired by

the wide range of vivid colors found on the houses of the special districts inside of the country’s

capital, ‘La Boca’. The design style and paperfolding aesthetic were used to not only show off the artistic motives of the exhibit.

AWARDS: • USM 2019 Juried Student Show

Accepted into Print Category

PROJECT 2/12

THE NATIONAL ART EXHIBITION

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PROJECT 2/12

THE NATIONAL ART EXHIBITION

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GLITCH PUBLICATION | PRINT Hop.. skip.. dodge.. jump!

GLITCH is a trade journal for and by gamers.

The contents of the journal include several stories and articles about the recent discoveries and

breakthroughs in gaming. The mounthly publication would also include several highlighted games that are very popular during that month.

AWARDS: • 2020 Local ADDY Awards Silver Award

PROJECT 3/12

GLITCH - GAMING TRADE JOURNAL

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PROJECT 3/12

GLITCH - GAMING TRADE JOURNAL

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VISIT TOKYO PUBLICATION | PRINT | BRANDING

Tokyo, Japan - the city of lights.

Tokyo is an electric city that exhibits a giant ammount of colors, light, and more specifically -

neon. This is something I really wanted to capture within this project. The electric blue and red colors

clash against each other, while also representing

some of the oriental origins of screenprinting on paper with the overprinting effects.

PROJECT 4/12

VISIT TOKYO JAPAN

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PROJECT 4/12

VISIT TOKYO JAPAN

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VERY HUNGRY CATERPILLAR PUBLICATION | ILLUSTRATION

As a child, Eric Carle’s ‘The Very Hungry Cat-

erpillar’ was one of my all-time favorite books.

With this project, we were tasked with choosing a children’s book to reillustrate. I chose to use a

papercutting technique to mimic the eating away

of the food within the original book. Combining the paper technique with stacking gave me a whole new level of depth to explore.

PROJECT 5/12

THE VERY HUNGRY CATERPILLAR

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PROJECT 5/12

THE VERY HUNGRY CATERPILLAR

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MISTBORN PRINT | ILLUSTRATION

Mistborn - the tell of a young heroine who must harness the powers of all the elements .. or all

of the metals .. to defeat several evils within her

universe. With this project, we were assigned the task of creating a brand and illustration style for a series of books. I chose to illustrate Brandon

Sanderson’s Mistborn Trilogy. These books had a

very common theme of metal burning and me-

tallic powers, so it was only right to include that within my overall aesthetic.

PROJECT 6/12

MISTBORN BOOK SERIES

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PROJECT 6/12

MISTBORN BOOK SERIES

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SPVA ANIMATED LOGO MOTION GRAPHICS | ANIMATION

The school of Performing and Visual Arts is the

school at which I earned my BFA in Arts with an emphasis in Graphic Design. The school has

three sections that make up its entire student body. There’s a section for visual art, dance, and

theatre. The motion graphic aims to show the combination of all three of these sections coming together as one.

PROJECT 7/12

SPVA ANIMATED LOGO

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COKE CLASSIC ADVERTISEMENT MOTION GRAPHICS | ANIMATION

Coca-Cola Classic, the original coke in a red can, is a classic drink that people recognize and enjoy

around the world. I was tasked with creating an advertisement that only lasted 30 seconds. The ad features a coke can that leads you through the ad like a guide.

AWARDS: • USM 2021 Juried Student Show 1st Place - Motion Graphics

PROJECT 8/12

COCA-COLA CLASSIC ADVERTISEMENTS

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13 REASONS WHY T.V. INTRO MOTION GRAPHICS | ANIMATION

Welcome to your tape...

13 Reasons Why is a Netflix original series that features a teenager named Hannah Baker, who shrouds the reasoning behind her suicide in let-

ters and a series of 13 tapes that she sends to all of those who are responsible for her death. This

project focused on creating a T.V. Intro for the

series. I wanted to focus on the idea of mystery, blood, and sadness. All of these themes are heavily present within the series.

PROJECT 9/12

13 REASONS WHY T.V. INTRO

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FUNKY SHOES WEB | BRANDING

Let’s get funky!

Funky Shoes is a local shoe store in Hattiesburg, MS. This shoe store focuses on bringing out a girl’s funky side by giving her a new sense

of fashion. For this project, we were tasked with fidning a local store in Hattiesburg and creating a website using their branding and style.

PROJECT 10/12

FUNKY SHOES WEBSITE

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GET VACCINATED ADVERTISING | PRINT

With the outbreak of COVID-19, the need for

vaccinations has spiked to an all time high. This campaign was focused on highlighting the risks

of not getting vaccinated, while also showing off the protective features of the vaccines. The green

spots and handprints are meant to mimic the spreading of the virus, and the blue line protects the victims from the bacteria. The paper cut out

style gives the images a friendly, emotional touch.

PROJECT 11/12

GET VACCINATED

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SQUIGGLE BRANDING | PACKAGING ASD (Autism Spectrum Disorder) is a com-

municative disorder that effects all aspects of a growing child’s life. When doing research for

my senior capstone, I wanted to create a brand that specifically designs packaging and games for

children with ASD. Squiggle cards are meant to be used in a personal or classroom setting. The

colors and illustrations are set to soothe those with sensory disorders.

AWARDS: • USM 2021 Juried Student Show 2nd Place - Identity & Branding

PROJECT 12/12

SQUIGGLE - PLAY AT YOUR OWN PACE

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PROJECT 12/12

SQUIGGLE - PLAY AT YOUR OWN PACE

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THANK YOU.

FOR A CLOSER LOOK AT SOME OF MY PROJECTS, AND TO SEE MORE OF MY WORK, VISIT:

www.jamisonwatson.com

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