Kate Spade Marketing Report

Kate Spade

By [Tan Hui Shan]

Executive Summary

I will do a Marketing report for Kate Spade. In this report, I will do a series of research on this brand, to find the problem of the brand and give a better solution. After the death of Kate Spade’s founder, the company’s management of the brand, the acquisition of Kate Spade by Coach, and customers’ opinions on Kate Spade’s unique series of products are all questions that Kate Spade has not yet expressed.

I’ll start with the brand’s context. In the brand’s context, there will be a separate survey of the various parts of the brand (founder death, brand acquisition, brand-related news, etc.). These are the operations that affect the image of the entire brand. These studies will be the initial investigations.

Of course, when the brand was popular, there were also many controversies (such as the handling of raw materials, the working environment of employees, handbags with peculiar designs, threats from competitors, etc.).

In particular, the issue of material handling and the working environment of employees. These are questions that Kate Spade has not spoken about until now. Kate Spade is an opaque state in material processing engineering, especially in leather processing, which is closely related to environmental pollution. The pollution caused by leather is very large, it will affect water resources, and water is a necessity, so it is conceivable that if Kate Spade does not take action on the raw materials of the products, this may lead to consumers losing newcomers to the brand.

Introduction

Kate Spade is a brand founded in 1993 by Katherine and her husband Andy Spade. The brand name is named after Katherine’s nickname [Kate]and her husband’s surname [Spade]. And we can see the spade of the Poker as the brand’s signature symbol above the brand logo.

Kate spade’s first store opened in New York’s Soho district in 1996 and is headquartered on West 25th Street in Manhattan. By 1998, stores were opened in Boston, Los Angeles and Tokyo.

American luxury department store group Neiman Marcus acquired a 56% stake in Kate Spade in 1999 to help brands launch new products such as beauty products (2002) and furniture (2003). In 2006 , Neiman Marcus Group acquired the remaining shares and later sold Kate Spade to Liz Claiborne Inc for $124 million .

In 2007, Kate and Andy Spade left the company and were no longer involved in any branding matters. After that, Deborah Lloyd became the creative director of Kate spade president, continued to expand the brand production line, and also founded a sister brand Kate Spade Saturday.

In 2017, Coach Corporation (Tapestry Inc.) acquired Kate Spade for $2.4 billion. In the same year, Nicola Glass became creative director.

Marco Economic Analysis

The macro-environment refers to how the macroeconomic conditions in which a company or sector operates influence its performance. It would be by the factors through the social, environmental, legal, etc.

Kate Spade has to be aware that the way to improve their company and PESTEL analysis are to let them know what is the problem that Kate Spade will have met and how to solve those problems in future. For the SWOT analysis is to prove that the performing of Kate Spade in their current fashion market.

PESTLE Analysis

Political Changing policies

Frequent changes in government policies harm business performance by increasing environmental uncertainty. It is important for Kate Spade Company to study the current trends in the country’s political scenario as changes in government may alter the government’s priorities towards the development of different industries.

Legal Business laws

Before Kate Spade entering into a new market ,they have to assess what are the business laws and how they are different from the home market.

Employment laws

Kate Spade must understand and abide by local employee laws before hiring employees to avoid legal problems and disputes with employees.

Social Gender Composition in labor market

Kate Spade can use gender in the labor market to frame understanding of women’s power, women’s voice in society’s issues and consumer decisions.

Because this can constitute a measure of the income and expenditure of individual households and household priorities.

Economic

Consumer Disposable Income

Kate Spade can use differentiated marketing activities to expand the market to traditional customers and target the GDP of different countries in deciding what products to sell to suitable customers.

Employment Rate

If a country has a high employment rate, it means that they have a certain economic ability to buy branded products. Not only that, Kate Spade can also hire local talented and capable employees, especially in terms of salary can get more.

Environment

They have a factory in the remote and desolate village of Masoro in Rwanda, Africa. The plant does not have good drainage, electricity, etc.

Despite not having the required manufacturing facilities and workers, kate spade opted for an appeal factory.

This is to empower women, who make up the majority of workers, although production and training require increased budgets to meet product quality

Technological

Acceptance of Mobile Payments and Fintech Services

In terms of payment equipment, Kate Spade can combine various online payment companies to provide customers with a variety of payment methods.

So customers have more ways to pay for products.(Eg. Atome ,Shopee pay ,etc).

Brand Positioning

Defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors, brand positioning is a marketing strategy that helps business set themselves apart. From cell phone manufacturers to online retailers to even nonprofits, brand positioning helps customers instantly recognize and connect with a company. One of the most important factors of success is how well, and how many, people know your brand. It’s not enough to set up a generic website and hope people flock to it by the millions. In fact, no company is able to truly thrive in the marketplace without an established brand position.

And Kate Spade can use this Brand Positioning to understand its own situation in the market and its competitors, so as to be able to stand out and gain a foothold in many brands.

Brands Positioning Map

Brand mapping is a map that let Kate Spade compare with their competitors in various fields, discover its strengths and weaknesses, and give better management solutions. The map is showing the difference in price, design innovation, sustainability, and durability.

It is showing the choice of the consumer will follow this nature to compare, and Kate Spade‘s position is high than other brands.

However, Kate Spade’s biggest competitors ( Michael Kors, Coach, Tory Bunch, Marc Jacob, and Bonia ) are quite different between their design and prices but kate spade also needs to attend to their fashion marketing, so Kate Spade can reduce threats.

SWOT Analysis

Strengths

Unique design style:

Kate Spade has its own unique style in the design of the product, which makes it stand out from many competitors (especially the color).

Durable product material Kate Spade not only provides a variety of products for various people, but also is particularly durable in terms of product materials, which is why the public likes Kate Spade products.

Weakness

Research and Development :

Even though Kate Spade Company is spending more than the average research and development expenditure within the industry ,it is spending way less than a few players with the industry that have had a significant advantage as a result of their innovative products.

Opportunities

Create a new product line :

Kate Spade can build a new product line, such as a sports product line, which can not only expand the market but also increase the target audience for Kate Spade.

Threats

Emergence of new competitors :

Kate Spade itself has many competitors, but if there are more new competitors, Kate Spade may bring a great threat, so Kate Spade must prepare this solution to face this problem.

Lack of workers :

Kate Spade itself has a shortage of employees, coupled with fewer experienced employees, which also causes Kate Spade’s labor force to be reduced.

Competitors

Competitors

Competitor Analysis

For sales in foreign markets, Kate Spade is in a neutral position among many brands and is a well-known brand. It can be seen from the pie chart that most consumers like the old Coach brand. Compared with these two competitors, Kate Spade was established later, but this does not mean that Kate Spade’s sales are not good. Most international consumers will choose Kate Spade is attracted of its lovely design.

And Kate Spade rarely uses celebrities as their ambassadors. This may also be the reason why Kate Spade’s sales have not been able to im prove. But Kate Spade’s unique style coupled with the sustainability of the product’s materi als has allowed it to have a stable position in the market.

Kate Spade’s two main competitors are Coach and Michael Kors. This report will analyze sales data for Kate Spade and its competing brands. Instead, the data will be divided into local and international markets.

According to local sales data, Kate Spade is in a stable position, but this does not affect other competing brands. It can be seen that local consumers will choose brands according to their own preferences. Not only that but also from the column, we can see that the popularity of each brand means that most local consumers have only a certain ability to buy brand products, which proves that Kate Spade is popular with local consumers.

Competitorsanalysis (internationalmark

et)

Coach Kate Spade Michael Kors

Price & Design Comparison

This report uses Michael Kors and Coach as Kate Spade’s competitors, because they have the same design and nature in some product series, and choose the same products of each brand from the perspective of customers.

Among these brands, I chose three products which are love shape handbag, a short wallet, and a classic print satchel to compare the price and design.

We can observe that the price of Coach is very high and the price of Kate Spade is lower among these three brands. In terms of design, it can be said that each brand has its own style, depending on the preferences of consumers.

Compared with the original price of the handbag, more consumers will prefer Kate Spade and Michael Kors. Because Kate Spade’s design focuses on version design, Michael Kors’ design will be more

On the whole, although the two competitions facing Kate Spade have given certain threats, Kate Spade is still popular with the public in terms of style and price.

So customer can choose according to the customer’s preference. The price difference between the two products is similar.

Coach x Michael Kors x Kate Spade

Consumer demographic

demographic

A consumer profile is a detailed description of Kate Spade’s current customers. In a customer profile, Kate Spade identifies purchasing behaviors, pain points, psychographic data, and demographic data with the intent of targeting similar customers in your sales and marketing campaigns.

Kate Spade has 3 types of a consumer which is the young generation, the middle-aged group, and moms. They are both Kate Spade’s target audience, but the products they buy are vary.

Young generation (18 -25), Most of them have limited financial ability, and their income is given by their parents or just out of society, so they can only afford cheaper products such as wallets from Kate Spade. They also like to be innovative in design, and Kate Spade’s design is also suitable for this audience so Kate Spade can promote some products at a lower price while achieving practicality.

Middle-aged group women (26-35), The masses have certain economic abilities and stable incomes. Whether it is professional or daily, they pay great attention to their appearance, and most of them will buy Kate Spade’s large handbags or simple and elegant handbags.

Especially women who work in the company need to carry a lot of items such as computers, tablets, thermal insulation products, etc., which are all necessary items for work.

Moms: They have some savings to buy Kate Spade. But they pay attention to the quality and durability of the product, especially mothers with babies, who need large-capacity backpacks to carry baby items.

Kate Spade can sell some practical handbags to this group.

Compare Kate Spade’s wallet with Michael Kors’ wallet. It can be seen that Kate Spade is cheaper in price, the material is the same, and there are many styles and colors. Therefore, most consumers will be more inclined to buy Kate Spade’s wallet.

Consumer Profile

Product selection

Although Kate Spade has its specific target audience, the design of some products is not the preference of this audience, so there will be a problem that the product is not suitable for the target audience. Especially in the Asian market, Kate Spade’s design style is cute and suitable for young women, but most middle-group women choose products with simple designs.

Of course, Kate Spade’s price is reasonable and most groups can buy it, especially primary consumers, they will choose products they can and like (wallets are the first consumer products of most consumers). When the primary consumers have a certain degree of trust, they will be converted into Kate Spade’s fixed customer base.

I believe that young women will like Kate Spade’s design style, so Kate Spade can try to reach the younger group and increase their target audience. And this group likes to chase the fashion, so it can promote some fresh designs to young women.

Product selection

& Marketing mix

mix

Social media & Influencer marketing

Kate Spade has a strong ability to play on the network platform, especially Kate Spade is good at conveying information to consumers through social media, but this publicity method directly attracts the attention of consumers and has more benefits.

The biggest advantage of Kate Spade is that it has a good advertising theme. The content in the advertisement can maximize the promotion of the product. Inviting ambassadors to promote products is also a strong point of Kate Spade. According to the nature of the product, Kate Spade will find an ambassador for the product to promote it and make the most of it.

And other brands looking for ambassadors are more about popularity, image, temperament, and how much profit they can bring to the brand, but Kate Spade does not have high requirements for ambassadors, and the invited ambassadors are all in line with the public. Likes, there is no requirement to invite well-known artists or celebrities to endorse products.

It can be seen in Kate Spade’s advertisement that they rarely invite artists to endorse the brand, and they are all models or special celebrities to promote.This is one of the reasons why the public loves Kate Spade.

Instagram

Instagram

Kate Spade manages the account the way the trailers are on Instagram, adding posters and some ambassador photos. Because Instagram doesn’t need to put too much information in it, but it can be promoted on a regular basis, and more information can be put on other platforms.

Kate Spade manages the account the way the trailers are on Instagram, adding posters and some ambassador photos. Because Instagram doesn’t need to put too much information in it, but it can be promoted on a regular basis, and more information can be put on other platforms.

And instagram is the platform with the best publicity effect among all platforms, so in the management of instagram, we can try our best to attract the attention of the public.

And instagram is the platform with the best publicity effect among all platforms, so in the management of instagram, we can try our best to attract the attention of the public.

Twitter

More information about Kate Spade can be found on Youtube . Youtube can post all Kate Spade information on it and present it as a video (runway and new collection).

Twitter is a platform for news. Kate Spade can use twitter as a publicity for the new collection, while also allowing the public to give the comments at the below.

Twitter is a platform for news. Kate Spade can use twitter as a publicity for the new collection, while also allowing the public to give the comments at the below.

Facebook

Facebook, it can be used as a reminder advertisement platform, so that the public can still remember the brand news or want to know more information for all the news.

Youtube

Facebook, it can be used as a reminder advertisement platform, so that the public can still remember the brand news or want to know more information for all the news.

More information about Kate Spade can be found on Youtube . Youtube can post all Kate Spade information on it and present it as a video (runway and new collection).

Marketing Mix

ProductIn every marketing strategy, products are not viewed as a tangible product, but as a source of value to be delivered to the customers.

Value to the customers of Kate Spade can be delivered in numerous ways, such as the convenience of availability, priming and pre-purchase education provided by sales staff, physical products, word-of-mouth references, financing plans to purchase the products, a qualityassuring brand name, point-of-sales equity, installation and repair services.

These numerous ways to understand product concepts provide the marketing managers of Kate Spade an opportunity to differentiate its overall value proposition from that of their competitors.

PlaceKate Spade sells their products through both physical and online retailers and platforms.

Add more information about how many stores they have worldwide and where their stores are/arent

E-commerce platforms and brick-and-mortar stores work differently. Kate Spade will provide different services and promotional effects to ensure that consumers pay attention to their products. They further add on to this by providing different but equal services.

Kate Spade often decorates its own stores according to local cultural elements in physical stores in various countries, so as to gain the favor of the local consumers, and make their customers feel comfortable and at home.

PriceKate Spade does indeed have many competitors (such as Coach and Michael Kors), and so Kate Spade did copious amounts of research on pricing data to create their pricing strategy.

Most Kate Spade stores all over the world prices their products in a very specific bundled way (basic pricing and accessories), so Kate Spade will make price adjustments, and both retailers and wholesalers will try to adjust their price to become a fixed price.

Kate Spade product prices may be higher when compared to other brands, but Kate Spade has given reasonable prices on most of the products, and their price usually matches their product very accurately.

Promotion

Kate Spade’s marketing strategy also places high importance on the promotional tactics and strategies used. The promotional strategies allow Kate Spade to interact with consumers and influence them directly. Kate Spade uses many media channels to promote its products, whether it is traditional media or online platforms to showcase and stream their ads. This publicity strategy has attracted the attention of many consumers.

Kate Spade also uses its social media presence to directly engage with consumers. This direct engagement and interaction allows Kate Spade staff and marketeers to understand their customers, needs and demands better.

PeopleKate Spade should give professional training to sales staff, customer service, and purchasing staff because these will play an affirm role in the brand image. Not only that, but the company should also give employees benefits or incentives to motivate employees to cultivate professional and excellent employees.

Kate Spade should hire people that show respect toward customers, and are committed to the company.

Process

Kate Spade must ensure that all retail stores have sufficient inventory to supply the products customers need. Not only that, but Kate Spade must also have a good delivery system to ensure that the product can be received by the customer. Kate Spade can also look for ways to innovate and improve processes in terms of efficiency and cost, as cost savings can lower the price of a product.

Kate Spade should constantly look for ways to innovate and improve its processes in terms of efficiency and cost. Cost savings would eventually lead to lower prices for its products.

Physical Evidence

Kate Spade can try to do some research on the shelf and placement of the product and collect some feedback from customers because it can give Kate Spade a good image to the customer.

It should collect feedback from its customers regarding its packaging so that it could improve on this and also should set up its own stores where it provides a shopper-friendly environment and ambiance, encouraging its customers to purchase its products.

Kate Spade is a very distinctive brand, but they also face the threat of competitors and the problem of the target market.

Although Kate Spade has always wanted to design newer and more special products, this has also attracted the attention of competitors, especially since the design of some products is the same (except for the different brand logos). Brands are starting to imitate each other, which is one of Kate Spade’s biggest threats.

Not only that, but Kate Spade also sells some quirky handbags. These handbags are cute in style, but they are unacceptable to some consumers, which is also a problem faced by Kate Spade.

Because these handbags do not target the aesthetics of most consumers, except for some consumers who love fashion. The point is that these bags are not practical and small in capacity, and the materials used are also different, which is why consumers do not buy these bags.

The proposed idea that Kate Spade could build a new line of sales is the sports line.

Because Kate Spade is reasonable in terms of product design and price, there are still some product series that are not targeted to consumer groups, so Kate Spade can further target the needs of more consumers (especially young generations), and sports series is a series that can meet the needs of most consumers.

Proposed Marketing

KATESPADETIVE

Proposed Marketing

The proposed idea for Kate Spade is to allow Kate Spade to target young women in the market. It is because some of the collection designs are too cute, and not all of the series can be affordable by this consumer group. The sports series can indeed target Kate Spade’s current and proposed consumers. It is because the sports series can correspond to the market of various consumer groups, with unlimited creativity in design, and the price is also affordable for most consumers.

And in recent years, many clothing brands have begun to use sports series as their new sales route. For example, Elle’s management is the same as that of Kate Spade. The only difference is that Elle has made the sports series one of the main series in their market, and it is also in terms of price everyone can afford it.

Kate Spade also had to consider some of the factors behind creating a new merchandising line. Such as how to achieve product sustainability, market trends, advertising effects, etc., these are what Kate Spade needs to consider.

ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE

Through this new marketing, Kate Spade will target another group of young women (16-30 years old). Women in this age group are energetic and love to try any outdoor activity and challenge.

Of course, in all the sports series, several sports clothing can be provided to plus-size women. Because most sports brands do not provide plus-size clothing to them and that is the reason why the plus-size consumer group cannot buy sportswear they like.

Some mothers also buy mother-daughter sportswear to encourage their children to exercise. This not only makes the child more motivated to exercise but also increases the bond between the child and the mother.

Old generations group usually participate in more relaxed sports such as yoga and running. So Kate Spade can also try to target this group.

All in all, although Kate Spade mainly targets young women, the sports series is a type of clothing that the public loves, and it is also a necessity for most people.

Competitors

The new marketing line launched by Kate Spade will also increase their competitor. Although an increase in competitors, Kate Spade can adopt their current design style elements while using online platforms and attractive advertisements to promote it. And in the instability of this new market line, whether in management or operation is still immature.

Among Kate Spade’s many competitors, However, from the perspective of the sports market, Elle’s sales in this area are good. Both clothing and accessories are very popular with women, and they are very friendly in terms of materials and prices, and Kate Spade also is as friendly as Elle in terms of the product price and quality.

The rest of the sports brands are different from Kate Spade in design style and product nature, but they are also one of Kate Spade’s competitors.

ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE

Social Media & Marketing Mix

Kate Spade makes good use of social media in current marketing to promote her brand to the public. Kate Spade’s new product line is promoted in the same way as the current one, but the nature of the promotion is different. Because now it is necessary to create an account belonging to this series for the new product line to operate, and the promotion of this sports series can use a variety of advertising content.

Kate Spade can use different social media to promote itself, and Kate Spade is very good at publicity. The best online platforms are Instagram and TikTok because these two platforms are platforms that young people like to browse Kate Spade does not have an official account on TikTok, but there are many influencers on TikTok who will recommend good things to the public, and Kate Spade can try to use TikTok to become one of the publicity platforms for brand promotion.

Current & Proposed

official website

This is the current website, compared to the proposed idea. Showing the difference in how the new style of sports outfits would be displayed on a new website.

These are the mockup of Facebook, Instagram, Youtube, and Twitter the proposed will look on the laptop , Ipad and phone are same as the current one, just some of the display design is quite different.

Ambassadors

Kate Spade can invite the ambassador of the corresponding series for this new sports series. Not only that but also find a collaborator to add creative elements to Kate Spade’s new collection design.

Lee Si Young is a Korean actress and a former boxer. On weekdays, she trains herself in the gym. And most female artists like to diet to lose weight, but she uses exercise to maintain and strengthen her body.

The most girl will be very envious of her figure and want to have the same figure as her, so she is very suitable as the ambassador for this collection.

Serena Williams is a tennis player, and also is a mom. She has gotten many awards in competitions. She advocated that her daughter should develop a sports hobby in education, so I think she can promote like ‘mom and daughter’ series with her daughter for this sport collection.

And what these two ambassadors have in common is that they like to share their positive energy with their fans and their family.

Serena Williams

She is a tennis player and also she is a mom. She always encourage her daughter exercise with her .

Lee Si Young

She is a actor and also she is a boxer. She always share some gym video on instagram and also love taking some funny video on Tiktok.

Collaborations

Kate Spade x Blogilates

Blogilates is a sportswear designer, targeting various fields of sportswear design. She also loves sports and is full of positive energy, and she will design sports products that can meet customers’ ideals according to various customer needs. Kate Spade’s cooperation with her will help Kate Spade stand more firmly in the sportswear market.

Product Ideas

Kate Spade can try to build a new collection line, which is a sports collection. The name of the series is KATESPADETIVE, which means motivated, optimistic, enthusiastic, and beautiful yearning.

The same idea as the current logo design just adds curved lines and curved fonts for a sporty look overall.

Katepadetive can use the color design of kate spade and add some sports elements, the whole will look particularly dynamic.

Of course, there are different styles of each sports product. It can be seen that the original black and white line design of kate spade is used in the color, this is the classic design of kate spade in clothing.

For casual sportswear, choose the classic design of the kate spade pattern, plus the popular wheat color and kate spade logo, the overall look is comfortable and fashionable. The design of the handbag will also launch different bags for each type of sport. Kate spade once launched yoga bags and tennis bags,the colors and designs are very fashionable, very able to attract the masses of women.

These are all products designed for KATESPADETIVE. There are training, hiking, swimming and golf series. It can be seen that Kate Spade’s classic colors (pink and cyan) are used in the product color design, and some brighter colors (such as red, yellow, pink orange, etc.) are also used.

Products like the Golf collection (clothes, bags and water bottles) are in classic Italian colours, suitable for mature office women.

Like the mountaineering series, unlike other brands that use dark colors, also their design is ordinary, only practical but not beautiful. But the design of KATESPADETIVE not only uses exaggerated design, but also uses bolder colors in color, so that the people who wear it have motivation.

Bibliography & Appendix

Bibliography

Kate Spade New York. Retrieved 27 August 2022, from https://www.designrush.com/best-designs/logo/kate-spadenew-york

Andy Spade on Kate Spade’s Death: ‘There Was No Indication and No Warning’ (Published 2018). Retrieved 28 August 2022, from https://www.nytimes.com/2018/06/06/style/kate-spade-husband-andy-spade.html

Fashion designer Kate Spade, 55, found dead in New York apartment; police confirm suicide. (2018-06-08). Retrieved 28 August 2022, from https://www.straitstimes.com/lifestyle/fashion-designer-kate-spade-found-dead-nypolice-confirm-suicide

Life, H. (2018-06-07). Kate and Andy Spade’s Enduring Partnership—In Love and Business. Retrieved 28 August 2022, from https://www.townandcountrymag.com/style/fashion-trends/a21089375/kate-spade-andy-spademarriage-love-story/

Kate Spade. (2017-08-30). Retrieved 28 August 2022, from https://www.biography.com/fashion-designer/kate-spade Day, E., & Yotka, S. (2018-06-06). The Fashion World Pays Tribute to the Late Kate Spade. Retrieved 28 August 2022, from https://en.vogue.me/fashion/news/the-fashion-world-pays-tribute-to-the-late-kate-spade/ Editors, B. (2022-03-20). Is Kate Spade Ethical? - Bob Cut Magazine. Retrieved 4 September 2022, from https:// bobcutmag.com/2022/03/20/is-kate-spade-ethical/

Which brand is better: Michael Kors, Kate Spade or Coach?. (2021/10/10). Retrieved 10 September 2022, from https://deeesired.com.au/blogs/which-brand-is-better-michael-kors-kate-spade-or-coach/which-brand-is-bettermichael-kors-kate-spade-or-coach

Coach vs. Kate Spade vs. Michael Kors Bag: Which Brand is the Best? (History, Quality, Price & Design) Up to 12% Cashback! - Extrabux. Retrieved 10 September 2022, from https://www.extrabux.com/en/guide/5500437 Marketing Mix Of Kate Spade. (2018/08/22). Retrieved 12 September 2022, from https://www.case48.com/case/ Kate-Spade-Marketing-Mix-5356

Kate Spade Advertising Strategy - A Fashion Industry Icon. (2022/01/09). Retrieved 12 September 2022, from https://blog.avada.io/resources/kate-spade-advertisements.html#kate-spade-marketing-mix

Pro, E. MBA PESTEL : Kate Spade PESTEL / PEST Analysis. Retrieved 7 October 2022, from https://embapro.com/ frontpage/pestelcase/5356-spade-kate

Kate Spade & Company PESTEL / PEST & Environment Analysis[Strategy]. Retrieved 7 October 2022, from http:// fernfortuniversity.com/term-papers/pestel/nyse4/703-kate-spade---company.php

Kate Spade Company SWOT Analysis / SWOT Matrix. (2018-12-05). Retrieved 8 October 2022, from https://www. essay48.com/term-paper/2917-Kate-Spade-Company-Swot-Analysis

Kate Spade & Company [SWOT Analysis] Weighted SWOT Matrix. Retrieved 8 October 2022, from http:// fernfortuniversity.com/term-papers/swot/nyse/703-kate-spade---company.php

Figures & Images

Appendix

Staff Interview

HS: What is the best seller item in Kate Spade ?

Ans: If the best selling now is our spade flower jacquard series of handbags, because it is a symbol representing our Kate Spade, suitable for many female groups.

HS :What is the price of this Collection?

Ans: The price of this series of handbags is about 700 to 1700.

HS :What is the best seller collections in Kate Spade in 2022?

Ans: In addition to the spade flower series I just mentioned, knott colorblocked is also our very best-selling series .

HS : Who are the target audience and consumer group of this brand ?

Ans : Most of them are women over the age of 30, because they have a certain income and are able to buy handbags of our brand.

What is feeling working at Kate Spade ?

Ans : Not bad , quite great .

When will they have promotions ?

Ans : Our latest promotions are Malaysia National Day specials, but there shouldn’t be any promotions yet.

Kate Spade recently held a 2023 Spring Collection, can you tell me you thoughts on this collection ?

Ans: I personally think it’s a pretty good series, especially the design is pretty good.

HS : Would you come to Kate Spade if you were a consumer ?

Ans :Of course, because some of Kate Spade’s designs are my favorite styles.

HS :Did you get some employee benefits under this brand ?

Ans : Yes.

Customer Survey Form