Brand Positioning

SWOT Analysis

Strengths

Unique design style:

Kate Spade has its own unique style in the design of the product, which makes it stand out from many competitors (especially the color). Durable product material Kate Spade not only provides a variety of products for various people, but also is particularly durable in terms of product materials, which is why the public likes Kate Spade products.

Weakness

Research and Development :

Even though Kate Spade Company is spending more than the average research and development expenditure within the industry ,it is spending way less than a few players with the industry that have had a significant advantage as a result of their innovative products.

Opportunities

Create a new product line :

Kate Spade can build a new product line, such as a sports product line, which can not only expand the market but also increase the target audience for Kate Spade.

Threats

Emergence of new competitors :

Kate Spade itself has many competitors, but if there are more new competitors, Kate Spade may bring a great threat, so Kate Spade must prepare this solution to face this problem.

Lack of workers :

Kate Spade itself has a shortage of employees, coupled with fewer experienced employees, which also causes Kate Spade’s labor force to be reduced.