Tycoon
Navigating the business and startup landscape in Goa
COVER FEATURE
Spice Sorcery
Reclaiming premium Indian spices with zero-waste ethics and farmerfirst values from Goan roots.
Soul Travelling
Immersive tours that celebrate Goa’s culture, stories, and heritage— beyond beaches and clichés.
Karleo
Goan-led couture brand fusing tradition with global fashion, driven by custom design and impact.
Mad Bull Goa
Bold nightlife brand curating energetic, inclusive events that reflect Goa’s evolving party culture.
Welcome to this edition of Goa Innovators, where we spotlight the passionate individuals and trailblazing ventures reshaping Goa’s identity through creativity, culture, sustainability, and community impact.
In our cover story, we feature Danish Dange, the visionary behind Spice Sorcery—a brand reclaiming the legacy of India’s finest whole spices. With farmer-first ethics, zero waste practices, and global-quality standards rooted in Goan soil, Spice Sorcery is a bold movement reconnecting Indian kitchens with the true soul of their spices.
We dive into the vibrant world of Soul Travelling, founded by Kedar Borker and Varun Hegde. Redefining tourism through immersive, community-driven experiences, they revive Goan heritage with intimate storytelling—fostering soulful, unforgettable connections beyond the beaches.
Mad Bull Goa, founded by Rhys and Brianna, is sparking a nightlife revolution with bold, inclusive events. Rooted in community and creativity, they’re making Goa dance to a new rhythm—one that celebrates energy, diversity, and expression.
Karleo, co-founded by Goan designer Leon Vaz and Karan Berry, blends Indian craftsmanship with global style—offering empowering fashion with a strong sense of social responsibility.
This season marks a milestone for the Serendipity Arts Festival as it celebrates its 10th edition in Goa. With 35+ curators, expanded grants, and events across India, it remains a vibrant platform for art, culture, and heritage—uniting diverse voices in a transformative experience.
Rural Goa is seeing a quiet revolution as young entrepreneurs embrace organic farming and agribusiness—blending sustainability with innovation and paving the way for a greener, empowered Goa.
We also reflect on the rise of Goa’s homegrown brands—from food and design to spirits and textiles—that blend tradition with innovation. They’re shaping a new, sustainable identity for Goa, rooted in culture and gaining national and global recognition.
As we reflect on these inspiring stories, it becomes evident that Goa is home to a vibrant community of individuals who are pushing boundaries and making a difference across industries. Their dedication to innovation and sustainability.
Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of Goa Tycoon. Do share it with your friends all across the globe.
Until next month, cheers!
Warm regards,
Jessyl Fernandez Editor
01 Spice Sorcery
02 Soul Travelling
03 Karleo
04 Mad Bull Goa
05 Serendipity Arts Festival Announces Curators and Grants for its 10th Edition
06 The Rise of Organic Farming in Goa
07 Homegrown Brands from Goa That Are Making a Mark
Introduction
Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palm-fringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivalsthe International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, UK, USA, etc.
Chief Editor
Jessyl Fernandez
Sales
Donald Fernandez
Content & Social Media
Saviola Dias Renata Fernandes
Graphics & Layout Latisha Govekar
For advertising queries: +91 7887330620 / 9370502124
ItsGoa Media Group
Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521
Email: mail@itsgoa.com Website: itsgoa.com
Spice Sorcery, founded by Danish Dange, reclaims India’s finest whole spices for Indian consumers, championing farmerfirst ethics, zero waste, and global-quality standards rooted in Goan soil.
In the quiet village farmlands around the border of Goa in Karnataka, surrounded by towering betel nut palms and climbing black pepper vines, Danish Dange grew up with the scent of soil and spice. A farmer by birth and an entrepreneur by conviction, Danish has transformed a generational challenge into a purposeful venture. At just 27, he is the founder of Silver Line Compass LLP, the parent company behind Spice Sorcery—a direct-toconsumer brand focused on restoring quality and honesty to the Indian spice market.
His story begins where many entrepreneurial tales don't on a farm, not in a boardroom.
The Root of the Problem: When Farmers Get Left Behind
Danish was raised on a 100-acre farm in Goa that primarily cultivated betel nut and black pepper. While his early education took place locally, he later moved to Pune, attending MIT’s Vishwashanti Gurukul World School. But it was back home that reality hit hardest.
About a decade ago, India’s black pepper industry suffered a massive setback due to cheaper imports from countries like Vietnam. Traders began mislabeling these imports as Indian produce to
maintain international price margins. As a result, local farmers saw their rates fall drastically from over ₹650/kg to below ₹450/kg despite the product being labor-intensive and costly to produce.
“Even as retail and export prices increased, farmers were paid less,” Danish recalls. “What remained for us was rejection spices that didn’t make the export grade. The best was sent abroad. Indians were left with the leftovers.”
The Birth of Spice Sorcery: Reclaiming India’s Culinary Identity
With his father refusing to abandon the black pepper crop despite mounting losses, Danish sought a solution one that involved climbing up the value chain. He began traveling across India, from the cardamom farms of Kerala to the cumin-rich fields of Gujarat, sourcing the finest produce directly from their origins.
Star Anise – A key spice in oriental cuisine
Danish Dange
All the spices - spices socery dealing with in retail as of now and also available on Amazon
Wh t he discovered w s both enlightening nd dishe rtening: Indi ’s highest-gr de spices were grown under exclusive contr cts, sent bro d, nd r rely ccessible to Indi n consumers. Thus, Spice Sorcery w s born not just to offer premium whole spices to Indi n households but to ch llenge the st tus quo.
What Sets Spice Sorcery Apart
At the he rt of Spice Sorcery is r dic l yet simple belief: Indi ns deserve the s me qu lity spices th t the world fights for
Whole
Spices Only: Unlike most br nds, Spice Sorcery refr ins from selling spice blends or powders. “We don’t w nt to risk dulter tion or dditives. Recipes re v il ble online. We offer the cle nest ingredients so you c n cre te your own uthentic blends t home,” D nish emph sises
Quality Above All: E ch spice goes through rigorous testing first with Bure u Verit s, then through the Spice Bo rd of Indi , followed by inhouse qu lity checks. Only fter p ssing ll three is product deemed fit for s le
Zero
Waste, Zero Compromise: Anything th t doesn’t meet export st nd rds isn’t p ssed to Indi n shelves. Inste d, it’s redirected into industries like ph rm ceutic ls nd fr gr nces never re-routed b ck to consumers.
pepper harvesting—these plants can grow up to 40 feet tall, and skilled hands are needed to pick the right ones
reliable suppliers was a trial of persistence; convincing international buyers was even harder. A meeting in Dubai turned into a lesson in national reputation—an entire spice container fraudulently filled with salt had cost one trader a crore and the country its credibility.
“I walked out of that meeting ashamed—not for what I had done, but for what others had made our country’s name stand for,” Danish admits.
He pivoted, leveraging personal connections and slowly building trust with international buyers through consistency, ethics, and transparency. Today, Spice Sorcery works with repeat clients across the globe while also building a domestic presence online via Amazon.
black pepper
arecanut trees - Touching the skys at 70feet in height
Innovation in a Traditional Industry
Innovation isn’t typically the first word that comes to mind in spice trade—but Danish thinks otherwise. From partnering with a Mumbai-based firm with high-tech sorting machines to exploring freeze-dried vegetables and powdered spices, he continues to invest in better quality control and product expansion. “Small changes create large impact. I always start with baby steps so the risk is manageable,” he explains.
The brand also stays clear of the trend of overprocessed spice mixes—focusing instead on creating blends at home using single-origin ingredients from their curated selection.
Leading with Vision, Grounded in Reality
Leadership at Spice Sorcery is collaborative. Danish believes in empowering employees with ownership of their work. Regular meetings, clear communication, and focus on long-term alignment help keep the brand’s ethos intact. “Lazy people sometimes innovate best,” he jokes, “because they’ll find the easiest way to do the job—which is often the smartest.”
Challenges, Wins, and the Woman Behind It All
Despite industry pushback, unfair trade practices, and financial hurdles, Danish considers his relationships with suppliers and buyers his biggest professional achievement. “To be trusted in a centuries-old industry dominated by legacy players is no small feat,” he notes
But his greatest personal success, he says, is his wife. “She’s been my anchor—mentally, emotionally, and professionally. I wouldn’t have made it this far without her support.”
Advice for Aspiring Entrepreneurs
Danish is firm in his advice: Learn to sell. “Most people obsess over sourcing and production. But if you can’t sell, none of it matters. Start lean— dropship, white-label, learn the market, and only then scale. Don’t romanticise entrepreneurship; respect it.”
What’s Next for Spice Sorcery?
The future is focused, not ashy
Expanding the spice catalogue to include all essentials for homemade blends
Eco-friendly packaging and sustainable sourcing practices
Foraying into international retail markets, backed by necessary certifications for Europe and the US
Quick-commerce platforms for faster deliveries across India.
“We’re not rushing,” Danish says. “We believe in playing the long game. One high-quality product, one satisfied customer at a time.”
A Sorcery Rooted in Soil
Spice Sorcery isn’t just another brand—it’s a movement. A conscious effort to bridge the gap between what India grows and what Indians deserve. Through resilience, ethics, and an unwavering focus on quality, Danish Dange is turning a farmer’s frustration into a global avour revolution. The magic isn’t in the spice—it’s in the story behind it.
Soul Travelling
Soul Travelling, founded by Kedar Borker and Varun Hegde, redefines Goa tourism through immersive, community-driven experiences that celebrate culture, heritage, and storytelling—offering soulful journeys beyond the beaches and into local life.
Article by: Team ItsGoa
Images by: Soul Travelling
In a state globally renowned for its golden beaches and spirited nightlife, Soul Travelling is quietly transforming the way people experience Goa. Founded by Kedar Borker and Varun Hegde, engineers-turned-cultural entrepreneurs, the venture is rewriting the narrative of Goan tourism—moving away from clichés and drawing people into the heart of the state's living, breathing heritage.
At its core, Soul Travelling isn’t just a company. It’s a movement to rediscover the Goa that exists beyond the brochures.
From Engineering to Empathy: Kedar’s Journey
Kedar Borker’s foray into entrepreneurship wasn’t the result of a sudden epiphany but a slow, deliberate awakening. Trained in engineering and management, he soon realised that his true calling wasn’t confined to spreadsheets or technical systems, but rather in stories—people’s stories, rooted in place and culture. This deep curiosity laid the foundation for Soul Travelling.
“I’ve always been fascinated by how people perceive their surroundings, what stories shape their lives,” Kedar shares. “That’s what pushed me to create something rooted in community, not commerce.”
The Soul Travelling Ethos: Real, Rooted, Respectful
Founded with the intent to showcase Goa beyond its tourist traps, Soul Travelling curates immersive, hyperlocal experiences that introduce travellers to the region’s lesser-known cultural, culinary, and historical facets. From heritage walks and food trails to intimate performances and village festivals, each experience is designed to foster connection—with the land and its people.
The company’s values—authenticity, community, sustainability, and storytelling—aren’t just buzzwords. They guide every collaboration, from working with local artisans and elders to designing experiences that leave a light footprint and a lasting impact. “We want our guests to walk away not just with photos, but with perspective,” says Kedar.
Nature trail at Chorao Island
Soul Travelling headquarters in Margao
Townhall - 2025
Overcoming Assumptions, Building Trust
Convincing people that Goa had more to offer than its beaches was one of Soul Travelling’s earliest hurdles. Most travellers came with fixed expectations; locals, too, were skeptical about sharing traditions with outsiders. But the team persisted—one curated experience at a time.
By involving communities directly, they not only gained trust but also provided locals with economic opportunities and a renewed sense of pride in their heritage. Navigating remote villages, unpredictable logistics, and building a structure for something so organically human was never easy—but it was deeply rewarding.
Leading with Purpose and Passion
As co-founder, Kedar believes in leadership that nurtures creativity and fosters ownership. Rather than command from the top, he remains deeply involved—listening, co-creating, and empowering.
“Our team knows why we do what we do. That shared vision is our glue,” he explains. Weekly reflections, open communication, and a culture of feedback keep everyone aligned, and most importantly, inspired.
For Soul Travelling, innovation means listening more closely—not necessarily being louder. Over the years, they’ve introduced unique offerings like treasure hunts through historic quarters, theatreinfused heritage walks, and tech-integrated storytelling tools. These are not gimmicks, but evolutions born from observing guest behaviour, local nuances, and cultural sensitivity.
baking the local Goan bread on the life of pao experience
“Staying relevant doesn’t mean becoming trendy. It means evolving without losing your roots,” Kedar states.
The Power of Community and Connection
The company’s growth has largely been driven by relationships—built not just with travellers, but also with village elders, local cooks, and Goan families who open their homes to share stories. Soul Travelling thrives on this web of trust.
“My biggest advice to new entrepreneurs? Be human. Don’t treat networking as a strategy—treat it as community-building,” says Kedar.
Kedar Borkar - Co-founder Soul Travelling
Scaling Without Losing Soul
As the company grows, Soul Travelling has prioritised systems that preserve quality—from backend frameworks to content standards and team training. They scale horizontally by expanding into new regions and themes, without compromising their grassroots integrity. Every new experience is first piloted, reviewed, and iterated before it’s rolled out— keeping both guest satisfaction and cultural responsibility at the centre.
Beyond Business: Balance, Art, and Personal Joy
Kedar’s work-life balance, like that of most entrepreneurs, is a constant negotiation. But he finds refuge in art—especially music. A performer at heart, he uses music as a meditative escape, a way to recharge his creative energies. He also manages a café called The Imlee Jar with his wife, which offers a different yet complementary outlet—a slower, more grounded space for connection and conversation.
Looking Ahead: A Cultural Compass for India
Soul Travelling isn’t just aiming for scale—it’s aiming for significance. The plan is to expand across other culturally rich states in India while keeping Goa as its vibrant base. The mission is clear: to preserve, promote, and celebrate India’s intangible heritage through curated, conscious tourism.
“With every new place we enter, our goal remains the same—go deeper, not wider,” says Kedar.
A Legacy of Stories
In a time when travel often means ticking off boxes and chasing viral reels, Soul Travelling offers something rare: depth, dignity, and discovery. It is a brand that doesn’t just take you to places, but into their very soul.
And as Kedar Borker would say, “At the heart of it all, I’m just a storyteller.”
Karleo, co-founded by Goan designer Leon Vaz and Karan Berry, blends Indian craftsmanship with global style, empowering clients through couture, social responsibility, and a personalised design journey. entrepreneurS
Article by: Abisha Fernandes
Images by: Karleo
The Rise of Karleo: A Fashion Powerhouse Born in Goa
Meet Leon Vaz, a talented Goan designer who has taken the fashion world by storm with his exquisite creations. As the co-founder of Karleo, a luxury fashion brand specialising in couture and ready-towear garments founded in 2012, Leon has proven that with dedication and passion, success knows no bounds.
Leon
Vaz and Karan Berry: The Dynamic Duo Behind Karleo
Leon Vaz and Karan Berry, the founders of Karleo, are a perfect blend of creativity and expertise. While Leon brings his knowledge of garment construction and corset-making to the table, Karan contributes his skills in design narrative and aesthetics.
Their partnership is built on a seamless synchrony of their work and design principles, resulting in masterpieces that showcase Indian craftsmanship with Western design sensibilities.
The creative duo behind the Karleo brand
Karleo's
Success Story
Leon, who began his journey in fashion after earning a degree in fashion design from Pearl Academy of Fashion in New Delhi, interned with Indian names like Varun Sardana and Nitin Bal Chauhan and worked with major international labels like Valentino and Armani.
Karan, on the other hand, acquired a postgraduate diploma in fashion and worked with Spykar Jeans before launching AKA Bespoke, a custom footwear and accessory brand.
The Karleo Brand Name
The Karleo brand name is a thoughtful combination of its founders' names - Karan Berry and Leon Vaz. "Kar" from Karan and "Leo" from Leon seamlessly blend to form Karleo, reflecting the personal touch and simplicity that the designers aimed for in their brand.
Karleo's rise to fame can be attributed to its commitment to quality, attention to detail, and client-centric approach. The brand's designs are inspired by everyday elements, transformed into exclusive pieces that reflect the wearer's personality. "My journey and growth as a designer have provided context to my creativity," says Leon, highlighting the importance of experience in shaping his design philosophy.
Red Carpet Glamour: Karleo's Cannes Moment
One of Karleo's most significant milestones was designing a stunning gown for Simi Garewal, a renowned celebrity, to wear at the prestigious Cannes Film Festival 2025. The outfit featured Indian fabrics like raw silks and motifs, showcasing India's global cultural heritage. Leon recalls the experience, "This was a true honour. We invited Simi to our studio and showed her our design processes, from artwork sketches to embroidery swatches to construction techniques."
Simi Garewal, an Indian actress & Director wearing the piece of art designed by Karleo at the Cannes Film Festival 2025
Leon Vaz with his Masterpiece
The design process enhances its comprehensive charm
Simi Garewal, known as the "Lady in White," found a perfect match in Karleo, a brand specialising in white wedding gowns. Their collaboration resulted in a stunning ensemble that showcased India's rich cultural heritage on a global platform. The design process was a fascinating experience, with hours of discussion on various shades of white and different kinds of shines. "What's remarkable about working with Simi is her deep knowledge of fabrics and her appreciation for old-world charm, which makes every design a dream come true," says Karan
What Sets Karleo Apart
Karleo's unique approach to fashion lies in its ability to involve clients in the design process. From spec sheets to virtual trials and mock garments, the brand ensures that every piece is tailored to the client's preferences. "At Karleo, trends are not followed blindly. Each garment has a personality of its own, which draws heavily from the personality of its wearer," Leon explains. This personalised approach has earned Karleo a loyal clientele, including celebrities like Simi Garewal, Sonali Bendre, and Surveen Chawla.
Collaboration with BMC
Karleo has partnered with the Brihanmumbai Municipal Corporation (BMC) to produce 5,000
masks using in-house unutilised fabrics and donated materials. These masks will be primarily distributed to BMC sweepers, garbage pickers, and others who are at risk while serving the community.
Karleo's "Masks for Humanity" Initiative: A Step Towards Social Responsibility
In response to the COVID-19 pandemic, Karleo, a renowned fashion brand, has launched the "Masks for Humanity" initiative. As responsible citizens, they aimed to contribute to the well-being of society by manufacturing and distributing masks to those in need.
Sustainable Approach
The initiative not only provides essential protection but also promotes sustainability. By utilising leftover fabrics, Karleo reduces waste and conserves resources.
Additionally, the brand has given employment opportunities to work-from-home clusters of ladies and workers, supporting them during the economic slowdown.
A Unique Initiative
Karleo is one of the first few designers to receive permission from the government to undertake this initiative. Their efforts reflect their commitment to social responsibility, encapsulated in their motto: "We Care, We Share." Through "Masks for Humanity," Karleo made a meaningful contribution to society, demonstrating that fashion can be a force for good.
A Bright Future Ahead
As Karleo continues to make waves in the fashion industry, Leon and Karan look forward to expanding the brand's reach. With plans to participate in the Dubai Fashion Week, Karleo is poised for global success. The brand's vision is clear: to be a one-stop shop for planning one's entire wedding wardrobe or outfits for key moments in one's life.
Karan Berry & Leon Vaz with Mandana Karimi, an Iranian actress and model
Simi Garewal along with other celebrities
Mad Bull Goa
Mad Bull Goa, founded by Rhys and Brianna, is redefining nightlife with bold, community-driven events, creative innovation, and an unstoppable passion for making Goa dance to a new rhythm.
www.itsgoa.com itsgoa_ Itsgoa
Article by: Team ItsGoa
Images by: Mad Bull Goa event planners
In a vibrant state already known for its electric nightlife and high-octane events, Mad Bull Goa is carving out a niche that’s fresh, fearless, and unmistakably authentic. Co-founded by Rhys Correia and Brianna Dsouza, this young homegrown event company has transformed a dream between two friends into a movement that’s redefining how Goa celebrates.
Mad Bull recently marked its first anniversary—12 months of adrenaline-pumping events, bold creativity, and a growing community that’s come to love their signature energy.
From Sneaking In to Standing Out
Before they were curating sold-out shows, Rhys and Brianna were on the other side of the barricade— young, curious, and constantly sneaking into parties, trying to understand what made them tick. The curiosity stuck. Both started off promoting events for other companies, learning the ropes and quietly forming a vision of something more personal and powerful.
That shared ambition laid the foundation for Mad Bull. Their synergy—Rhys with a background in engineering, Brianna with a knack for design and digital engagement—proved to be the perfect blend of structure and creativity. The name itself is a story: born during a casual moment at D’Silva Fast Foods, where a joke about the Konkani word “piso” (meaning mad) collided with the sight of a Red Bull can. The rest, as they say, is Mad Bull history.
Built on Passion, Driven by Community
Mad Bull isn’t just about throwing parties—it’s about creating experiences. From the start, their approach has centred on authenticity, collaboration, and consistency. Each event is a reflection of who they are and the community they’re building—vibrant, inclusive, and unapologetically fun.
Their earliest days weren’t easy. Breaking into the competitive event space in Goa meant hustling for gigs, building a team from scratch, and proving they had what it takes. They started small, often leaning on close friends in the industry who believed in their vision. Today, those friends—Wena, Gavin, and Alusha—remain a core part of Mad Bull’s journey and heart.
Leadership With Heart and Hustle
Rhys and Brianna lead Mad Bull with a shared philosophy: listen more, include everyone, and make people feel like they matter. Their approach to leadership is participatory, where team members are part of the brainstorming, execution, and post-event debriefs. When everyone feels invested, the output is not just professional—it’s personal.
mad bull goa logo
first party hosted by mad bull celebrating mad bulls one year anniversary
It’s this culture of collaboration that keeps Mad Bull grounded even as they scale. And they’re scaling smart—by improving their event systems, growing their network, and ensuring that even as the crowd size increases, the signature Mad Bull vibe stays intact.
Facing the Music—Together
In an industry that’s fast-paced and often unpredictable, the team has learned to embrace challenges as part of the process. Whether it was securing their first big event or managing logistical hiccups, they’ve remained committed to their vision. For them, every setback is a setup for a stronger comeback. Their biggest win so far? Watching Mad Bull evolve from an idea to a name people recognise, trust, and rally behind. What started as a passion project has become a brand that represents Goa’s evolving nightlife.
Innovation, Every Step of the Way
Keeping things fresh is a priority for Mad Bull. They don’t believe in following trends blindly—instead, they stay alert to what their audience wants and blend it with their own bold ideas. Each event is a creative experiment, and every success is a building block for something bigger. Their adaptability and willingness to reinvent is what keeps them ahead of the curve. Whether it's visuals, artist line-ups, or themes, Mad Bull is always trying to elevate the experience.
Work, Life, and Beach Days
Balancing the demands of the nightlife industry with personal wellbeing isn’t easy—but it’s necessary. Rhys and Brianna actively make time for friends, family, and themselves.
Whether it's beach hangouts or music sessions, these moments away from the grind help them stay grounded and inspired. They also find joy in Goa’s laid-back charm—a balance to the energy they bring to every show.
Advice for the Dreamers
To aspiring entrepreneurs, their message is simple: start where you are. Don’t wait for the perfect plan or the biggest opportunity. Be consistent, stay curious, and lean on the people who believe in you. Your journey doesn’t need to be loud right away—it just needs to be real.
What’s Next for Mad Bull?
The duo has their eyes set on something major: bringing an international artist to Goa under the Mad Bull banner. It’s a long-held dream—and one that would be a landmark not just for them, but for the local event scene as well.
To make it happen, they’re continuing to build credibility by collaborating with top Indian artists, refining their brand identity, and expanding their audience. Strategic partnerships and standout experiences are the pillars of their next phase. As they put it: “We’re just getting started. And we’re ready for the next level.”
The Mad Bull Effect
In just a year, Mad Bull has grown from a concept into a culture—a reminder that when passion meets purpose, anything is possible. Rhys and Brianna have not only created a business—they’ve created a movement that’s making Goa dance to a whole new beat. If their journey so far is any indication, the future of nightlife in Goa looks mad good.
Instagram Id: @madbullgoa
easter party 2024
Serendipity Arts Festival celebrates its 10th edition in Goa with 35+ curators, expanded grants, and nationwide events—uniting diverse art forms, heritage, and community for a transformative cultural experience.
& Images by: Team ItsGoa press release
www.itsgoa.com itsgoa_ Itsgoa
'Sutra', curated by Geeta Chandran for Serendipity Arts Festival 2024, wove together past, present, and future by blending traditional Odissi dance with modern elements
In its largest-ever edition, the festival will have 35+ curators including Shubha Mudgal, Lillete Dubey, Ehsaan Noorani, Manu Chandra, Thukral & Tagra, and Geeta Chandran among others across disciplines like visual and performing arts, craft, culinary arts and accessibility.
Serendipity Arts Festival (SAF) returns to Panaji, Goa in its landmark tenth edition, from December 12 to 21, 2025, with a renewed vision, expanded ambitions, and a vast roster of curators and grants. As one of India’s largest multi-disciplinary arts events, it will mark a decade of celebrating the arts and fostering creativity, collaboration, inclusivity, and cross-cultural exchange across disciplines.
To mark this significant edition, along with the recently concluded SAF Mini Edition in Birmingham, UK, the Festival will extend its presence beyond Goa, activating events in cities across India through the year, culminating in the main event in December. This anniversary edition will reflect on Serendipity’s past journey while also looking forward — with dynamic art-led interventions, deeper community engagements, and greater national and global presence.
Commenting on the milestone 10th Edition, Sunil Kant Munjal, Founder and Patron, Serendipity Arts says, “Ten years ago, when we conceived the first Serendipity Arts Festival, we imagined a place where canvasses, workshops, stages, cuisines, cultures, and audiences could come together in a seamless mix… and where everyone felt welcome.
We also visualised a platform where technology and tradition could blend and reflect on our reality. At that time, it seemed like a difficult, if not an impossible, goal. It is a delight to see that a decade later, this very place has become a thriving city of ideas where we are not merely celebrating art—we are redrawing its map and reaffirming our belief that when the arts come together, society moves forward.
Many have played a part in this evolution: our own teams, the Government of Goa, the people of Goa, our amazing partners from many counties, the thousands of artists, the millions in the audience over ten years and our curators with their rich imagination and boundless energy. Each of these stakeholders are deserving of a big thank you from all of us.”
Abundance in Scarcity
Bhupen in Goa
Mayor of Panaji, Rohit Monserrate, lauds all the past editions of the Festival which have added to the cultural vibrancy of Panaji. He says, “In each of its past nine editions, the renowned Serendipity Arts Festival has brought Panaji, the state capital of Goa, alive, nurturing creative expression, supporting our local economy and putting Goa on the world map as far as cultural and artistic expression are concerned. The festival’s diverse programming and inclusive spirit bring life to public spaces and boost tourism, helping create jobs and support Goa’s local economy. SAF is a stellar illustration of how art and culture are the soul of our city and the backbone of its growth. On behalf of the citizens of Panaji, we offer best wishes to the organisers of SAF on the occasion of their landmark 10th edition.”
Curators for the 2025 edition
In celebration of its grand 10th edition, Serendipity Arts Festival has brought together its largest-ever line-up of 35+ curators across disciplines like visual arts, dance, music, theatre, design, and culinary innovation amongst others. It features some of the most accomplished voices including actor-director Lillete Dubey, musicians Ehsaan Noorani, and Zubin Balaporia, Padma Shri Geeta Chandran, art historian Anjana Somany, artist Sudarshan Shetty, curatorpublisher Rahaab Allana, tabla maestro Aneesh Pradhan, celebrated chef Manu Chandra, acclaimed poet and cultural theorist Ranjit Hoskote, multidisciplinary designer Sandeep Sangaru, theatre director and recipient of Sangeet Natak Award Anuradha Kapur, amongst others.
Speaking about this year’s robust curatorial mix, Smriti Rajgarhia, Director, Serendipity Arts Foundation & Festival says, “As we step into our 10th year, Serendipity Arts Festival remains committed to creating spaces for artists, audiences, and communities to meet in meaningful and inclusive ways. With a stellar line-up of curators and an expanded set of grants and initiatives, we hope this edition catalyses new ideas, questions and connections that continue to energise the arts in South Asia.”
The Visual Arts section includes curators like cultural theorist Ranjit Hoskote, artist duo Thukral and Tagra
and large-scale conceptual artist Sudarshan Shetty. Mumbai-based curator and writer Veeranganakumari Solanki known for her narrative-driven practice spanning public and private spaces will take the visitors on an interesting site with her artistic interventions. Vidya Shivadas, Director of Foundation for Indian Contemporary Art (FICA), and has a practice deeply rooted in critical art discourse, will curate exhibitions based on pedagogical and material experimentations.
The Craft section has curators such as ceramic artist Kristine Michael, and textile designer/artist Rashmi Varma who is known for exploring identity, memory, and gesture through the language of handmade fabric. Art historian and craft researcher Anjana Somany, committed to showcasing living craft traditions, will curate a project exploring the subterranean worlds of step-wells with a craft showcase. Designer Sandeep Sangaru, who works with indigenous materials will spotlight Kashmiri crafts in his curation.
The Photography section will be curated by several lens-based practitioners including Ravi Agarwal, an artist and environmentalist whose lens-based work interrogates ecology and nature. Rahaab Allana, curator and publisher of the Alkazi Foundation for the Arts, will curate an exhibition of image-oriented works from the Indian subcontinent and Arab peninsula. Documentary photographer and cofounder of Nazar Foundation, Prashant Panjiar’s curation will spotlight various occupational communities from Goa. Another of his curations will be a display on preserving family tales woven through self-portraits, inherited material, workshops, listening booths and talks. Dinesh Khanna, a veteran photographer and educator will curate projects on the theme of migration and memory.
The Dance section will have curators including the iconic Geeta Chandran, founder of Attakkalari Centre for Movement Arts, Jayachandran Palazhy, writer and dance practitioner Ranjana Dave, and Sangeet Natak Akademi Awardee Tanusree Shankar. Dave’s curation based on dance and movement will focus on a wide range of accessibility needs. Palazhy will curate projects that explore the strength of www.itsgoa.com itsgoa_ Itsgoa
‘River Raag’ curated by Bickram Ghosh, is one of Serendipity Arts Festival’s most anticipated events, with audiences enjoying live music to stunning sunset views on the Mandovi River
human connections, the concept of influence, and daily urban challenges through AI interventions, visual installations and interactive performances.
The Theatre section’s curations are poised to ignite the socio, political and cultural consciousness of the society. Award-winning playwright, director, and filmmaker Mahesh Dattani known for bringing contemporary issues to the stage will curate an Ambedkarite opera. Sangeet Natak Akademi Awardee Anuradha Kapur will spotlight the 180year-old rich legacy of Marathi theatre. Sankar Venkateswaran will bring a classical touch to his curatorial work around a Koodiyattam act which will let the audience reflect on the themes of justice, power, and love in an unequal world. The other curators in this section also include popular actortheatre director Lillete Dubey, and theater actordirector Quasar Thakore Padamsee.
The Music section will have an exciting lineup of curators like Ehsaan Noorani, Bickram Ghosh, Aneesh Pradhan, Ranjit Barot, Shubha Mudgal and Zubin Balaporia. Balaporia and Noorani will curate a performance that will bring the magic of blues, funk and jazz. Barot with Balaporia will curate a musical tribute to the iconic tabla player and composer Zakir Hussain. Pradhan and Mudgal’s curatorial performance will enthral the audience with a percussion act spotlighting folk instruments.
The Culinary curators including Odette
Mascarenhas, Rahul Akerkar, Thomas Zacharias and The Locavore will create a sensorial experience that will extend beyond taste and smell. The collective Edible Issues focussed on Indian food systems, will curate projects that probe the cultural perceptions of aroma, as well as those around climate change’s effect on livestock and pastoral communities. Influential Chef Manu Chandra who has helmed several award-winning restaurant brands will pay an ode to old Goan tavernas in his curation. Sommelierrestaurateur Prahlad Sukhantar will spotlight India's diverse salt traditions in his curation.
As Accessibility of arts forms the core of Serendipity Arts Festival, writer and disability campaigner Salil Chaturvedi will curate acts led by deaf and mute
artists, workshops tailored to audiences with special needs, and create an inclusive space like Studio Me where everyone at the festival can try their hand at art.
These curated programmes will be spread across age-old heritage venues in Panjim including the Old GMC Complex, Art Park, Promenade and Gazebo, Kala Academy, Excise Building, Directorate of Accounts Building, Azad Maidan, Santa Monica Jetty, Yoga Promenade Jetty, The Arena at Nagali Hills Ground amongst others.
Below is a sneak peek into the much-anticipated 10th-year edition Momen s of erendipi y A Decade | Official Launch Film
Initiatives to promote art
Serendipity Arts continues its commitment to supporting emerging and mid-career practitioners through an expanded por olio of grants in 202 . These initiatives are designed to provide financial, infrastructural, and mentorship support to practitioners across regions and disciplines through the following grants and residencies
Futures in Formation | Public Art Programme (in partnership with FICA
Serendipity Arts Residency 202
Senior Artist Residency (in collaboration with Royal College of Art Enduring Traditions Gran
Serendipity Arles Gran Folk Arts Gran
Independent Music Production Gran WAC (Write | Art | Connect Arts Journalism Grant
With such an exceptional curatorial team, an expanded grants por olio that will be showcased at SAF 202 , along with a commitment to year-round multi-city engagement, the 202 edition promises to be its most exciting edition yet for the Serendipity Arts Festival. The Foundation invites audiences, practitioners, and patrons to be part of this milestone celebration as it reaffirms its belief in the transformative power of the arts.
Serendipity Arts
Serendipity Arts is a not-for-profit collaborative platform based in Delhi, fostering empathy, curiosity and cross-cultural dialogue by supporting emerging artists across South Asia. The Foundation’s aim is to nurture artistic practice, promote research, and provide sustainability and education in the field of the arts. Over the past decade, Serendipity Arts has encouraged cultural heritage projects alongside contemporary art practices with extensive residencies, grants, collaborative projects, art writing initiatives and a multi-disciplinary arts festival.
About Serendipity Arts Festival
The Foundation’s primary initiative and largest outreach project, Serendipity Arts Festival is a multidisciplinary arts event held annually across multiple
venues in Panjim, Goa. Curated by a panel of eminent artists and institutional figures, the festival is part of a long-term cultural project that hopes to catalyse positive change in the arts landscape of India on a scale that transcends geographical, linguistic, and ideological boundaries. Now in its 10th edition, the Festival stands as a testament to the transformative power of the arts – addressing crucial issues such as arts education, patronage culture, transdisciplinary discourse, inclusivity, and accessibility and also plans to conduct satellite events across 10 cities including Delhi, Mumbai, Paris, Dubai, Jaipur, Chennai amongst others. Through our initiatives, we strive to bridge the gap between the aesthetic realm and real social impact by creating a sustainable ecosystem for the arts to thrive.
The tenth edition of the Serendipity Arts Festival is set to take place in Panjim, Goa, from 12th-21st December 2025.
'Climate Controlled Dosa Picnic Basket' curated by Edible Issues for Serendipity Arts Festival 2024, is a project by Kinky Kashayam that invited participants to be a part of a memorable picnic experience
The Rise of Organic Farming in Goa
Rural Goa is embracing organic farming and agribusiness, blending sustainability with innovation, empowering communities, boosting tourism, and creating eco-conscious ventures led by a new generation of farmers and entrepreneurs.
Article by: Renata Fernandes
Images by: Freepik
authored article
For decades, Goa’s agricultural sector was in slow decline, with younger generations moving away from farming. But in recent years, there has been a resurgence—fuelled by increasing awareness around healthy eating, environmental consciousness, and support from government schemes.
Today, rural Goans are embracing organic farming techniques—free from chemical pesticides, synthetic fertilisers, and genetically modified seeds. Crops like turmeric, chillies, rice, coconut, and bananas are being grown organically, while sustainable practices such as composting, mulching, and crop rotation are becoming the norm.
Meet the New-Age Goan Farmer
Gone are the days when farming was seen as a lowyield, low-status occupation. The new generation of Goan farmers—often educated, tech-savvy, and socially aware—are rebranding agriculture. Many have returned from cities or overseas to manage ancestral land, transforming them into organic farms, agritourism ventures, or wellness retreats. These farmers are not just growing food—they’re growing brands. Through farmer markets, social media, and direct-to-consumer models, they’re delivering fresh, organic produce to locals, restaurants, and even e port markets.
Agribusiness Be ond the Farm
Agribusiness in Goa goes beyond cultivation. A network of value-added ventures is e panding the scope of rural entrepreneurship
Spice Farm Tours Offering immersive e periences for tourists, coupled with sales of organic spices, pickles, and oils
Organic Cafés & Farm Kitchens Serving food made e clusively from farm-fresh, chemical-free produce
Agri-Based Products Entrepreneurs are launching coconut oils, herbal teas, cashewbased snacks, and natural cosmetics.
Government Support & Challenges
The Goa government has launched several initiatives to support organic farming—like the Paramparagat Krishi Vikas Yojana (PKVY), subsidies for composting, training programs, and direct marketing channels. However, challenges persist
Limited access to organic certificatio
Water management issue
Lack of organised supply chains Despite these, a growing community of Goan farmers and agripreneurs is tackling issues through cooperatives, workshops, and digital tools.
Women in Agribusiness
One of the most inspiring aspects of Goa’s organic farming scene is the active participation of women entrepreneurs. From managing spice farms to producing herbal skincare, women are playing a key role in turning rural agriculture into a sustainable, family-run business.
Their presence has not only boosted household income but also improved nutrition and ecological awareness in villages.
Why It Matters
Organic farming in rural Goa isn’t just a trend—it’s a movement that touches food security, environmental sustainability, tourism, and rural livelihood. It’s turning villages into economic hubs and farms into classrooms for urban visitors and students alike.
Final Thoughts: Cultivating a Greener Future
Rural Goa is quietly proving that sustainability and profitability can grow from the same soil. With every organic crop, handcrafted product, and communityled farm, Goan agribusiness is planting the seeds of a better tomorrow. Whether you're a consumer, investor, or aspiring agripreneur, now is the time to look beyond the coastline—and discover the fertile future blooming in Goa’s fields.
Homegrown Brands from Goa That Are Making a Mark
Goa’s homegrown brands are blending tradition with innovation—transforming local art, food, spirits, and design into sustainable, creative ventures gaining national and global recognition.
www.itsgoa.com itsgoa_ Itsgoa
Article by: Renata Fernandes
Images by: Freepik
authored article
Beyond the sunsets, sand, and susegad sp r t, Goa s nurtur ng a r s ng generation of homegrown brands that are redefin ng what t means to be local yet globally relevant. From wellness and fash on to food and des gn, these brands are rooted n Goan dentity but bold n amb tion, prov ng that b g deas can emerge from small places. These aren’t just bus nesses—they’re stor es of pass on, purpose, and pers stence. Let’s explore some of the standout homegrown brands from Goa that are carv ng a space for themselves on the national and nternational stage.
. Susegad Spirits Redefining Feni for a New Generation
For decades, fen was seen as a local tipple, often m sunderstood outs de Goa. But brands l ke Cazulo Prem um Fen and Jungle Lore are chang ng that. By rebrand ng fen w th prem um packag ng, artisanal d still ng, and curated tasting exper ences, they’ve brought Goa’s her tage sp r t nto the global spotl ght.
Why it stands out
GI-tagged cashew and coconut fen
Tasting rooms and cockta ls at upscale venues
2. ArtVomit When Art Becomes a Business
Founded by Goan artist Charlston D’Souza, ArtVom t blends street art, storytell ng, and soc al commentary. What began as a personal art movement now offers murals, nstallations, merchand se, and commun ty events. ArtVom t has become a v sual s gnature across cafés, galler es, and publ c spaces n Goa and beyond.
What makes it unique
Rooted n activ sm and Goan dentit
Collaborates w th cafés, NGOs, and festivals
3. Goana Foods Flavours That Travel
Born from a love of Goan-Portuguese cu s ne, Goana Foods offers authentic p ckles, masalas, canned
seafood, and v negars, all made us ng trad tional rec pes. W th clean packag ng and qual ty assurance, the brand has earned a loyal customer base, espec ally among Goans l v ng outs de the state.
What sets it apart
Comb nes her tage w th hyg en
Onl ne orders and pan-Ind a del very
4. Mirashya Homes Where Design Meets Soul
A boutique hosp tal ty and décor venture, M rashya Homes offers not just beautiful A rbnb stays n Goa but also handcrafted home décor, candles, and g ft ng exper ences. The brand, run by a husbandw fe duo, blends nter or styl ng w th Vastu and wellness elements, turn ng every stay or product nto a sensory exper ence.
Highlights
Aesthetic m n mal sm w th Ind an root Eco-fr endly and handmade candles
What Makes Goan Brands Stand Out
Authentic ty: Most brands rema n deeply connected to local roots, crafts, and culture Susta nab l ty: From plastic-free packag ng to handmade production, green practices are central
Creativ ty: Whether n des gn, storytell ng, or customer exper ence, Goan brands thr ve on artistic express on Commun ty F rst: Many of these ventures create jobs, support artisans, or preserve her tage.
inal Thoughts Local, Loud, and Limitless
These brands are proof that Goa’s creative sp r t sn’t confined to mus c festivals or art galler es— t’s al ve n everyday products, exper ences, and entrepreneur al journeys. As they grow beyond state borders, they carry w th them a b t of Goa’s heart, h story, and hope.
Homegrown, handmade, and here to stay—Goa’s finest brands are mak ng the r mark, one thoughtful creation at a time.
