Digital Path to Home Ownership Paper never enters into the picture, since both sides can see everything they need in the app, explains Jan Čeřovský, head of digital at Modrá Pyramida. His department is developing the MP Home app in cooperation with Cleverlance developers.
Modrá Pyramida (Blue Pyramid) is a financial institution falling under major European banking group Societé Génerale that helps clients save in conjunction with government contributions for purchasing a home. In addition to home loans and mortgages, it also offers other financial services, most of which are available in digital form through an app. Modrá Pyramida has been on the Czech market for nearly 30 years. It is one of the established players in its field, and for many years focused primarily on developing its products. Over time digitization became more and more relevant, with the turning point for Modrá Pyramida in 2015. “That is when Modrá Pyramida started putting together its first big digitization project in response to demand from clients as well as sustainability,” Čeřovský explains. Sustainability is a concept that runs strongly throughout the Societé Génerale group, under which Modrá Pyramida falls. Responsibility towards clients, society as a whole, and the world around is not in conflict with good business sense at all, the bank believes; in fact, it creates new opportunities. Carbon neutrality, which the bank is trying to achieve, is in the details. From digital signature to application The first step was introducing digital signatures. “Up to that point, all communication had to be printed and physically signed. Biometric signatures gave clients the opportunity to sign on a sign pad, meaning contracts could be sent by email and not printed,” comments Čeřovský. Several years later, Modrá Pyramida resolved to take things a step further and
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TE X T _ A LEN A Č ER V EN KOVÁ / P H OTO _ R O R YG E Z FR ES H , JA N A B I S H O P
