A major win
T
Two College of Business teams won a total of four
co-adviser to the teams with Dawn Konicek, Clinical Associate
trophies from this year’s International Collegiate
Professor of Accounting.
Business Strategy Competition (ICBSC), hosted by
The two teams competed in different divisions (or “worlds”) with
California State University Long Beach. As part of
schools that were often two to three times ISU’s size. The College’s
the competition, students worked as executives
first team, Boujé Bidets, developed a unique, customized luxury
charged with running a simulated company based
bidet as their product. They took home the runner-up trophy
on a product that they had fictitiously created.
for Best Written Documents. Team members of Boujé Bidets
Students have had the opportunity to participate
included (pictured at top left) Marcus Humphreys, Nikole Layton,
in the ICBSC this year and over the past eight
Emma Watts, Keegan Sullivan and John Lancaster.
years thanks to the generous sponsorship of
The second team, R3CYCL3D, devised a product using recycled
Idaho Central Credit Union (ICCU). “The insights
materials to create 3D-printed bicycles. R3CYCL3D won three
that our students gain from working with such
trophies, including Best Overall Performance, Best Presentation,
generous and knowledgeable business leaders
and runner-up for Best Documents. R3CYCL3D’s team consisted
[at ICCU] are essential to the program’s success,”
of Jon Hurt, Michael Pond, Jonathan Shafer, Megan Busz and
said Alex Bolinger, Professor of Management and
Kristin Aarness.
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