A MAJOR WIN

Two College of Business teams won a total of four trophies from this year’s International Collegiate Business Strategy Competition (ICBSC), hosted by California State University Long Beach. As part of the competition, students worked as executives charged with running a simulated company based on a product that they had fictitiously created.

Students have had the opportunity to participate in the ICBSC this year and over the past eight years thanks to the generous sponsorship of Idaho Central Credit Union (ICCU). “The insights that our students gain from working with such generous and knowledgeable business leaders [at ICCU] are essential to the program’s success,” said Alex Bolinger, Professor of Management and co-adviser to the teams with Dawn Konicek, Clinical Associate Professor of Accounting. The two teams competed in different divisions (or “worlds”) with schools that were often two to three times ISU’s size. The College’s first team, Boujé Bidets, developed a unique, customized luxury bidet as their product. They took home the runner-up trophy for Best Written Documents. Team members of Boujé Bidets included (pictured at top left) Marcus Humphreys, Nikole Layton, Emma Watts, Keegan Sullivan and John Lancaster.

The second team, R3CYCL3D, devised a product using recycled materials to create 3D-printed bicycles. R3CYCL3D won three trophies, including Best Overall Performance, Best Presentation, and runner-up for Best Documents. R3CYCL3D’s team consisted of Jon Hurt, Michael Pond, Jonathan Shafer, Megan Busz and Kristin Aarness.