CASE STUDY
RACV delivers a smarter way to travel around Melbourne with the help of Intelematics The client With a member base of over three million, RACV is recognised as one of the leading lifestyle brands in Australia. It operates in a wide range of areas including motoring and mobility, home, leisure, financial services and general insurance. Whilst historically known for its motor services and advocacy, RACV has pivoted in recent years towards providing holistic transport solutions for its members and all Victorians.
The challenge – Victoria’s mobility needs are changing Government and industry leaders have long recognised that Victorians’ transport preferences are changing. Younger travellers, in particular, are seeking out journey planners that link together multiple modes of transport such as public transport, bikes and rideshare. Car travellers are also seeking convenient ways to find the cheapest petrol prices and local parking options. With these trends in mind, Intelematics worked closely with RACV to rebuild their arevo Journey Planning app – an app that enables RACV to engage more with Millennial and Gen Z commuters, and also puts user experience at its very core.
“Intelematics brought a wealth of expertise to the table. The work they did to simplify highly complex journey data for users was something that no other provider could do at the scale that we needed.” Elizabeth Kim. GM, arevo Mobility, RACV